Business plan for a fruit processing company

Business plan for a fruit processing company Our Business Plan will be about fruit processing. This will reduce fruits post harvesting loss through processing fruits in syrups and concentrates. This will help middle and low income eaners as we find there is high need of fresh fruits juice as many of fresh fruits juice are imported and sold in high price which normal Tanzania citizen cant afford. Our company will be situated in Korogwe Tanga where there are many firms. Company has three partners, Mildred, Sophia and Saja. ABRIVIATION ASDP Agricultural Sector Development Programme ASDS Agricultural Sector Development Strategy BIT Board of Internal Trade DACHE Dar Es Salaam College of Home Economics Ltd GDP Gross Domestic Product HKMU Hubert Kairuki Memorial University MAFC Ministry of agriculture Food Security and Cooperatives MITM Ministry of Industries Trade and Marketing NARS National Agricultural Research Institute PASS Private Agricultural Sector Support SIDO Small Scale Industries Development Organization SIDP Sustainable Industry Development Programme SUA Sokoine University of Tanzania TDV Tanzania Development Vision TFDA Tanzania Food Drugs and Cosmetics Agency UDSM University of Dar es Salaam BUSINESS PLAN 1.0 Executive summary The current agriculture potentiality contributes about 26.5% of GDP and it provides employment about 70% of total labour force. Tanzania grows a range of fruit including topical and temperate. The annual production of fruits is 678,515MT (this is 5% of potential area exploited) [tanserve n.d] Agro processing in the industrial sector is indeed one of the underdeveloped sub sectors and according to a report by Commonwealth Secretariat (1997) it was seen to consume about 1% of the horticultural raw materials produced in Tanzania as compared to 80% in Malaysia which also is in the category of developing country [practicalaction n.d] Agro processing and especially small -scale processing is becoming very important in the country as means to reduce crop losses and value addition at production and collection sites and a way of income generating activity.[practicalaction n.d] However, the sector experience losses during and after harvest. Post harvest losses of fruits and vegetables are estimated at 50 to 80%. These losses are more meaningful economically compared to the cost of compensating for losses through increased crop production. Losses are caused by among another factors, mechanical, physical and biochemical aspects. SOMIL intends with this financial and economical projection the idea will bring new concept in a market and good strategies which will enable the company to acquire a good market position initially the company may have up and downs of new start but with the partner potentiality gradual the sales may increase once SOMIL gets good eyes to watch over it operations. A daily production of between 2000 and 3000 kilograms of fruit product is estimated to be obtained from an input of between 2000 and 3000 kilograms of fruit pulp/product is estimated to be obtained from an input of 5000 kilograms. Production time per annum is estimated to be 240 days. And the project intends to employ 22 people and it is an investment of Tshs. 300,000,000.00 which will realize Tshs 144,000,000.00 in year five times. Total production costs are estimated at Tshs. 290,000,000.00 in year one gradually rising in years two and three then falls in year five onwards. Project cash flow is favourable, it will start making profits from the first year of the project and all loans be repaid by third year of operation. This will be showing clearly in financial. 2.0 THE BUSINESS 2.1 The opportunity According to government record and statistics show the annual production of fruits to be 678,515MT, but this is only 5% of the potential area exploited and this can be caused by lack of where to send the increased production. 2.2 Need to be filled This project so as to say will focuses on increasing fruits usability which experience enormous looses especially during the season and create new opportunities for industrial development in rural areas through processing of fruits for fresh juice. More so, the initiator of this idea is a professional expert in the field of post harvest processing, having a long term experience in offering knowledge to small scale food processors and food enterprises and managed to make them grow to a medium scale capacity. 2.2.1 How the proposed business will fills the need With the capacity of operation which business plan to operate in, the company will process fruits for juice which will be consumed by low and medium income earners who are not able to buy exported fresh fruit juice. 3.0 Company and Company history Initially idea was brought by one of the partner who is professional in a filed and she has long term experience in food processing later on the idea was joined by two other partners who contribute in capital invested. 3.1 Company mission statement To provide 100% satisfaction by offering fruit in syrup and fruit concentrates of the highest quality, impeccable services, guaranteeing accurate supply, fast delivery and developing strong relationships with farmers and medium to small scale fruits processing business and entrepreneurs. 3.2 Our vision SOMIL forecast to be competitive in service while taking on prior responsibilities that are pertinent to our clients needs through producing strict quality and safe products, for health and economical satisfaction. 3.3 Company objective The products to be made include quality and safe fruits of the season concentrates and fruits in syrup. Neutrality will govern the products made since raw materials will basically comprise of fresh, mature fruits of the season without non-fruit fortification. SOMIL products are intermediate since they form raw material to juice making, wine making and fruit salads to other small to medium scale industries. Availability regardless seasonality forms another niche value to SOMIL products. The main objective is to ensure sustainable economic, food and nutrition security by seasonal reduction of fruits post harvest loses by 10% through processing. 3.4 Specific objectives To ensure the establishment of fruit concentrate and fruits in syrup industry is in place by end of year one of the project inception To establish appropriate links with stakeholders who will daily deliver to the industry quality seasonal fruits for processing To continuously encourage and support value addition to seasonal fruits so that the farmers are economically empowered Together with farmers and other stakeholders of the project area, to reduce the post harvest losses by 50% through fruits processing by year 2013 To continuously support technology developments in the post-harvest system according to zonal conditions, climatically, and socio-culturally and according to the needs of the clients for effective and sustainable availability of the industrys raw material. 4.0 COMPETITIVE ADVANTAGE Fruit concentrates and fruits in syrup are made from fresh fruits of the highest quality, maturity, and health from both temperate and tropical zones. The fruits have to be selected and graded through a rigorous quality control system so that all of our products have the best flavors and nutrient content that meet the national and international quality and safety parameters and standards. The products made by SOMIL will be raw material to other secondary fruit products that include among others; juices, wines, fruit salads and fruit based products. Bulk packaging will govern the products and minimum carriage weight will be 20 kilogram and maximum 200 kilogram drums. Literature review and a study visit to few industries in Dar es salaam indicates about 16medium scale and 300 small scale prospective competitors, however, paste, fruit concentrates and fruits in syrup are not their core activities to any of these companies. They specialize in finished products of this semi finished products. Similarly, the demand for SOMIL products especially during off seasons in which consumers shift to imported pastes and fruit concentrates is prospectively high. Furthermore, customers of secondary products (finished products) have become health conscious, which add to the unique selling point of the company products. The company is reputed of having competent employees both professionally and aggressiveness to deliver as per vision of the company. 4.1 Description of the business model The company will deliver its products in the first come first served basis. Since nature of business entail quality and safe semi finished products than enterprises of finished products will certainly find them highly convenient both as a time saver as well as all-seasons products. Despite the presence of few competitors the demand is rarely met, also they utilize mostly the imported concentrates that are generally fortified with non fruit material thus reducing the products nature and quality. Consumers of the finished products have become health conscious which adds to the unique selling point of SOMIL products as they are naturally made from whole fruits and vegetables with nothing added hence making the product whole, fresh and nutritional. The company is reputed of having competent employees both professionally and aggressiveness to deliver as per vision of the company. 4.2 How the business will create a sustainable competitive advantage Production cost govern to a large extent pricing strategy but also comparisons have to be made with competitors prices so a not to be very different for a product of similar or near similar. Other quality parameters such as health impact, intellectual property etc will also be considered in the setting. According to studies on food habits conducted by use of a case study of Dar es Salaam, consumers reported to be willing to pay a little more for a healthy product especially when they are ensured of its quality and safety (Mjawa, 2003) For this reason, if a small price difference is set (ceteris peribus), it will make the business sell few volumes of quality products yet with profits till it gains market reputation. 5.0 CURRENT STATUS AND REQUIREMENTS The location of the production area will be Korogwe town and marketing office will be Korogwe District Tanga region. The choice of a production location is strategically due to the place being the major centre of fruits growing with a horticultural hinterland. Besides Korogwe being centrally located it allows easy transportation of inputs and raw materials to the industry as well as products to the selling centre and consumers due to its proximity to most areas. The location will also tap the availability of labor that has been left redundant by many crop estates and industries that were closed and some are now affected by the world economic recession. Ample availability of steady services like ICT, electricity, and water are taken into consideration when selecting the location. Taking into consideration that this is a start up project, the following will form a production and operation processes. Table 2: Production process Step Process Description 1 Site acquisition, registration of business and other start up logistics Site us owned by one of the partner which will be transfer in the business under the law and legal contract. 2 Purchase of equipment Machineries equipment with the capacity of producing 500-800 kilograms per hour will be procured. Office equipment, a vehicle and furniture will also be procured. 3 Employees recruitment Director production and technical, manager administration and finance, manager production and technical will be the first people to be employee operators staff and hiring the security. 4 Purchases of production materials Identification of locations, suppliers of raw materials and other inputs; training on the quality to supply and later purchases to be done 5 Production process Receiving, grading, washing, desizing/pulping, packing packaging and storing 6 Marketing Market research, Transportation, advertisement, selling. 5.1 Description of where the business stands today SOMIL has 120 millions which contributed by three partners in equal shares also the company has plot in Korogwe which has own by one of the partners and transfer to a business through legal entities. 5.2 Description of what the business needs to move forward In order the company to operate successfully the business needs 300 millions. Where by 120millions has already contributed by three partners and remained 180 millions the company look for a loan which will be paid within five years. 6.0 MANAGEMENT The business is directed by three directors, who are partner and shareholder of the business. First partner is MILDRED MLAKI, who has two degree, one from Cape Town University of food and nutrition and the other is for commerce from university of Dar es salaam, Mildred will be overall in-charge of all processing operations. Second partner, SOPHIA MUSSA holder masters in human resource from makerere university of Kampala Uganda, she is working with reputable company in the country and she will be overall in-charge with human resource and public relation of the company. Third partner, SAJA JOHN is a holder of masters in strategies business from Greenwich University; she will be overall in-charge of market operation of the company. The company will employ other work 2 in finance and procurement 2 foreman, and production and technical will be hired and security on term for six month period to help initial stage of layout, installation and commissioning of the machines and equipment. 6.1 ORGANISATION STRUCTURE 6.2 Ownership The business is currently owner by 3 directors as mentioned above and the will contribute 60% of the initial investment and the rest may be sold to any interested investors or development partner. 6.3 Board of Directors/Board of Advisor A Board of Advisor will be selected to advice on matters regarding smooth running of the business based on qualification specific to the organization functions. Advisors will strictly come from research institutes like UDSM Process Engineering Department, SUA, NARS, and TBS etc since the business needs technical expertise and solutions from them for the benefit of making it outstanding in terms of quality and up to date with technological features. A political figure will be included for the health of the business; the main proposal is the Member of Parliament for Korogwe Constituency. 6.4 Key Professional Service Providers The services of a change agent like SIDO experts are vital for advising on entrepreneurship skills including business management and capital acquisition. The service of reputed audit personnel for legal advisor is required by the business, but company will higher advocate professional whenever needed. 7.0 INDUSTRY ANALYSIS The current agriculture contributes about 26.5% of GDP and it provides employment to about 70% of total labour force out of which 56% of them are women. (Human Development Index 2007). This is because of its subsistence nature of Tanzania Agriculture but its potentiality for agriculture growth is immerse taking into the focus of the government strategies. TDV (Tanzania development vision) and ASDS that envisage to transform the existing subsistence-dominated agriculture progressively into commercially profitable and viable production systems so as to make it modernized, commercial, highly productive and profitable by utilizing new technologies and available technologies and manpower in an overall sustainable manner. (www.tanzania.go.tz) Agro processing in the industrial sector is indeed one of the underdeveloped sub sectors and according to a report by Commonwealth Secretariat (1997) it was seen to consume about 1% of the horticultural raw materials produced in Tanzania as compare to (80%) in Malaysia which also is in the category of developing country. Also according to PASS (2002), 65% of the processed products are consumed within the country. This indicates the availability of investment opportunities in the fruits and vegetable processing (www.tanzania.go.tz) Most of the processing plants operate under capacity due to old technology used, irregular supply of raw materials and low technical skills. However, there is some investment in processing industry taking place and efforts are being made to promote more investment in this area. Small-scale processing in becoming very important in the country as means to reduce crop losses and value addition at production and collection sites, and a way of income generating activity. To date over 5,700 processors have been trained and at least 3000 jobs created (SIDO, 2007). The future discourse for industrial development in Tanzania is elaborated in the Sustainable Industrial Development Policy SIDP. The main purpose of SIDP (Sustainable Industry Development Programme) is to set out a path for industrializing Tanzania so that by the turn of the first quarter of the 21st Century is becomes a semi industrialized country. Recently, individuals and or groups of women entrepreneurs and youth have engaged themselves into processing of fruits and vegetables for niche markets. These groups have received basic training in food processing technology through research institutions such as TIRDO (Tanzania Industrial Research Development Organization, TFNC (Tanzania Food Nutrition Centre) SUA (Sokoine University of Agriculture), Agriculture Research Institute Uyole, Mbeya Horticulture Research Training Institute Tengeru, Small scale Industry Development Organization (SIDO) and non-government organizations supporting community, nutrition and health improvement programmes. Such groups are mainly engaged in drying of fruits like ripe bananas, pineapples and mangoes and traditional vegetables such as amaranths, cassava leaves, okra and cowpea leaves. Others are engaged in making products like juices, jams, marmalades, pickles, tomato sauce and wines. (www.tanzania.go.tz) SWOT ANALYSIS TO OUR STARTUP BUSINESS STREGHTHS Highly experienced technologically Willingness to deliver as per vision Strong team of management WEAKNESSES Limited capital to invest in large scale venture A less reputed venture not yet gained a name OPPORTUNITIES Niche markets that take advantage of seasonal shortages Consciousness of fresh and nutritional healthy products by consumers Availability of ample and variety of fruits in most time of the year Location is along the fruits and vegetable growing zone Location centrally located, feasible transport wise to both farmers and consumers Availability of many funding arrangements like loans and grants for investors and entrepreneurs. Recent economic recession will reduce competing imports to a large extent THREATS Importation of less quality but cheap concentrates Emerging large scale investors with similar project Weather calamities such as drought that may hamper production Inconsistent supply of raw materials due to seasonality Substitutes such as Soda and Mineral water especial Uhai, Kilimanjaro, Dasani, masafi and so on 7.1 Competitive position within target market 7.2 Competitors analysis Few medium to large scale industrial processing plants in Tanzania that are currently operational, are located in strategic areas of high production and/or consumption like Bakhresa Food products, Noble Foods beverages Ltd, A-One products and Bottlers Ltd and Redgold in Dar es Salaam region, Darsh Industries Ltd in Arusha region, Dabaga Fruit and Vegetable Caning Factory in Iringa region. These factories produce a range of products that include fruit juices of various kinds, tomato sauces, pickles, wine, ketchup, etc. Other factories are emerging in other potential areas like in Morogoro as more investors venture into this sub-sector. (www.tanzania.go.tz) Table 1. The following table indicates few of the prospective competitors. Name of competitors Product made Strengths Weaknesses Remarks that makes SMS to capture a market share Noble foods-fruits juices Mango juice Fresh mangoes during the season. Have good packages No production during off season, manufactures only one product -mango juice Potential customer during off season may purchase other fruit pulps for SMS Bakhresa Food Industries -|Azam fruits juices Juices: mango, guava, apple, pineapple oranges May not lack raw material due to utilizing imported concentrates, few fresh fruits. Utilizes all the raw material in his own industry Although a big competitor but not threatening because he cannot sell to others hence consumers of SMS are maintained Red Gold Tomato products Sauces and Chill Uses fresh tomatoes during the season, import during off season Do not stock enough for off season production Potential competitor and customer Small scale wineries, juice processors Tomato products, wines, juices and fruit blend recipes Uses fresh fruits of the season Normally do not stock enough for the year. Have little funds and small premises for keeping large amounts of raw materials May be competitors during the season but big customers during off season Other medium and small scale industries Tomato products, wines, juices and fruit blend recipes Uses fresh fruits and vegetables as raw materials to their secondary products Cannot stock due to capital, convenience, expertise and space Potential customer Talking about competitors also there is a threat of substitute such and Soda and mineral water. 7.3 Market size and Trends According to the Confederation of Tanzania Industries directory (2007), the total market is about 316 consumers for these products. The business estimates to capture 10% in the first year 20% in the second year and growing to 30% in year five onwards. This will be due to gaining faith regarding quality as compared to imported products. The business administration will take care of customer training building regarding confidence building. Regarding a study by Tanzania Food Drugs and cosmetic Agency (TFDA) on Inventory of Food industries (2006), medium and small scale industries that will utilize SOMIL products are concentrated in Arusha, Moshi, Dar es Salaam, and Tanga regions and most of these utilize the product as raw material for making secondary products such as sauces, wines and juices. Government efforts to strengthen the increased production of non traditional crops such as fruits and vegetables because they are of high value to both farmers and the country impact positively to the availability of raw materials for SMS products and hence ensure readily availability of raw material for SMS products and hence ensure readily availability of products to clients. The world economic trends may have a positive impact on customers products due to reduction of imported concentrates. 8.0 MARKETING PLAN 8.1 Market Summary SOMIL fruits product will possesses good information about the market and known a great deal about the common attributes of the most prized customer. This information will be leveraged to better understand who is served, what their specific needs are and how SOMIL can better communicate with them. [Kotler P Keller KL1956, P.61-67] 8.2 Marketing strategy The initial focus will be locally where small scale and medium fruits processing industries are located. Due to capacity of the industry at the moment, there are no plans to go beyond Tanzania and Zanzibar. The strategy will initially be identification using data from Board of Internal Trade (BIT), the Ministry of Health and Social Welfare-TFDA and Ministry of Industries Trade and Marketing (MITM) as well as Tanzania Bureau of Standards (TBS) and other trade newsletters. The selected few will be visited for introduction and sample sending. Then a business may further advertise in public media newspapers, radio leaflets distributed to road users for know. In future we will advertise at Televisions also. 8.3 Concept testing Concept test system can improve the company chances of success in developing and introducing new products. Our organization will go door to door for the concept test in order to get the view of the public concerning with our types of product; this will be done in public area like schools, Hospital and churches. Design employs sequential public study in which up to 50 groups of 10 to 20 participants each test one product. These studies typically consist of three surveys of up to 30 questions each. The surveys are conducted among members of our Members. 8.4 Usability testing Usability testing is a technique used to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. This is in contrast with usability inspection methods where experts use different methods to evaluate a user interface without involving users. Usability testing focuses on measuring a human-made products capacity to meet its intended purpose. Examples of products that commonly benefit from usability testing are foods, consumer products, How ever in organization will used this test to improve our product in this areas efficiency, accuracy, recall, and emotional response. The results of the first test can be treated as a baseline or control measurement; all subsequent tests can then be compared to the baseline to indicate improvement. This test will assist the industries to know where we are going and what people says about our products, This test will be assist us to maintain our product and make it durable in all time for production, our organization will insure this test done before the product enter in the market. 8.5 Channel of distribution 8.5.1 Selecting a channel of distribution SOMIL when selecting a channel of distribution as Fruit product Industry will consider the follow: The consumer characteristics need and segment The company goals, resources expertise and experience The product value, complexity, perish ability and bulk The competition characteristics and tactics Distribution channels alternatives, characteristics and availability Legalities current law and pending laws. [Kotler PKeller KL1956, P.36-72] 8.5.2 Distribution standard SOMIL will have clear and measurable goals regarding service levels in physical distribution. In so doing there must be a clear distribution strategy for products to reach the target consumers, in this respect the clear distribution channel must be in place. 8.5.3 Customer Services SOMIL will understand the decisions involve delivery frequency, speed and consistency transportation and shipping to policies, whether to accept small customer orders; warehousing coordinating assortments; and so on. Poor performance in these areas may result in lost customers. [Kotler PKeller KL1956, P.36-72] 8.6 Production 8.6.1 Social responsibility. SOMIL we will consider the impact of companys action and operating in a way that balances short term profit needs with societies long-term need this ensuring the company survival in a health environment. 8.6.2 Natural resources SOMIL will make sure that the depletion of natural resources can be reduced if the consumption of scarce material is lessened and more efficient alternatives are chosen. 8.6.3 Environmental Pollution SOMIL will make sure that dangerous pollutants need to be eliminated from the environment and safe substitutes found. The environment protection is the major federal organization involved. [Ethical Partnership nd] 8.6.4 Child labour SOMIL we will make sure there is no possibility of child labour. Sometimes supervisors use this opportunity to pay this child less while they benefit against them. We will obey the law and perform as per given instructions. 8.6.5 Marketing SOMIL as a company which deal with products fall under the umbrella of the Marketing Mix (product, price, place and promotion) which describes the strategic position of a product in the market place. An enterprise involved in producing fruits products must have clear strategies of producing those products. Also the firm dealing with fruits production should have clear pricing strategies, promotion strategies and placing or distribution strategies. An enterprise we must be able to market what we produce and produce what we can market. Consumerism SOMIL fruits product manufacturer we agree that customer has right to be informed and protected against fraudulent, deceitful, and misleading statements, advertisement, labels Consumer safety SOMIL fruits product manufacturer we will make sure that, consumer are protected against dangerous and unsafe product. Consumer information and education SOMIL fruits product manufacturer we are aware that, consumer have right to be informed includes protection against fraudulent deceitful, or grossly misleading information advertising, labeling, pricing, packaging or other practices. Consumers choice SOMIL fruits product manufacturer we know that consumer has a right to choose means that consumers have available several products and brands for which select. Consumers right to be heard SOMIL fruits product industry, consumers has right to be heard means that consumers should be able to voice their opinions to business, government and other parties. This gives consumers input into the decisions that affect them. Advertisement/Promotion Promotion and advertisement our product should be an almost unconscious part of our everyday sales plan. We dont have to look far for an opportunity to market and merchandise juice. A great way to stand out from the competition is to produce our own juice, thereby offering customer juice beverages that cant be found elsewhere. SOMIL we have to understand our competitors, what they doing and we will take action against these competitors, especially as an entire generation or retail buyers is at stake. To reach the public, advertising is a necessity. We believe that advertising may reach non-juice drinkers and thus bring in additional customer to our business. Advertising deserves greater consideration as a part of the solution to certain

Competency of student nurses in the operating room Essay

LEGEND: 4-Competent (Student performs consistently in an effective and efficient manner) 3-Progress Acceptable (performance is usually effective and efficient but not always) 2-Needs Improvement (progress in performance is too slow to judge satisfactorily; task performance is not done properly for majority of the time0 1-Progress Unacceptable (no progress in performance has been demonstrated and/ or performance is consistently ineffective and inefficient) CORE COMPETENCY SCORE REMARKS A. safe and quality nursing care 1. utilizes the nursing process in the care of OR client a. Obtains comprehensive client’s information by checking complete accomplishment of the preoperative checklist/ clients chart b. Identifies priority needs of the client at the Operating Room c. Provides needed nursing interventions based on identified needs d. Monitors client’s responses to surgery 2. Promotes safety and comfort of patients inside the OR a. Transports client safely from the unit to OR b. Transfer client safely from the stretcher to OR bed, OR bed to stretcher, stretcher to RR bed (e.g. use of side rails) c. Places properly grounding pad under the patient for electro-surgical equipment d. Monitor vital signs e. Provides physical comfort utilizing comfort devices/ techniques f. Provides needed blankets and sheets to prevent hypothermia and provide privacy g. Assist in proper and safe positioning of clients in preparation for surgery h. Observes the principles of strict surgical aseptic techniques within the work area at all times i. Observes universal precautions in handling body fluids 3. Performs the functions of the scrub nurse a. Drapes the operative field correctly b. Performs surgical scrub correctly c. Dons surgical gowns and gloves correctly d. Serves gowns, gloves and drapes aseptically e. Prepared surgical instruments, sponges, sutures and other supplies in functional agreement f. Hands instruments, sponges, sutures and other materials according to surgeon’s preference g. Performs surgical count accurately h. Performs after care of the surgical instruments 4. Performs the functions of the circulating nurse a. Prepared the surgical table and all needed equipment and supplies for surgery b. Assist the anesthesiologist in the induction of anesthesia c. Performs the surgical skin preparation of the client d. Checks with the scrub nurse the completeness of surgical sponges, needles and instruments e. Anticipates the needs of the surgical team f. Ensures intactness and functionality of all contraptions ( e.g. IVF; BT; IFC; NGT) g. Helps in the after care of all equipment and the OR as a whole h. Hand additional instruments and supplies aseptically as needed i. Check sheet integrity and sterility of OR packs i.1. Sets up the OR Room needed equipment i.2. Receives client for surgery/ endorses client post-operatively i.3. Assists in skin preparation and draping of client 5. Administer medications and other health therapeutics safely 6. Executes legal orders of the surgeon/ anesthesiologist accurately and timely 7. Evaluates patient’s response to interventions 8. Monitors patients progress during surgery and immediate post-op phase B. Management of resources and environment 1. Ensures availability, completeness and functionality of OR equipments 2. Observes protocols in unrestricted, semi-restricted and restricted areas in the OR 3. Performs proper disinfection and sterilization protocols 4. Observes proper disposal of hazardous and non hazardous wastes. Observes proper handling and up keeping of OR resources 5. Observes OR policies, procedures and protocols on infection control 6. Conducts inventory of OR resources 7. Awareness of the institutional evacuation and location plan both for fire, earthquake and other major emergencies. C. Health Education 1. Implements appropriate health education activities to client based on needs assessment of the intra-operative client 2. Reinforces pre-operative health teachings to client D. Legal Responsibility 1. Adheres to legal and institutional protocols regarding informed consent and other legal documents E. Ethico- Moral Responsibility 1. Respects the rights of the OR client 2. Accepts responsibility and accountability for own decision and actions as an OR nurse 3. Maintains privacy and confidentiality of client’s information 4. Adheres to the Code of Ethics for Nurses F. Personal and Professional Development 1. Performs OR functions and according to professional standards 2. Possesses positive attitude towards learning surgical and OR-related knowledge and skills G. Quality Improvement 1. Reports significant actual or potential observations regarding the surgical client 2. Reports positive or negative variances at the OR 3. Identifies and reports variances in sterility and other OR activities H. Research 1. Disseminates results of OR-related research findings to clinical group and other members of the OR team as appropriate I. Records Management 1. Maintain legible, accurate and updated documentation of patient care in the chart/ and OR dorms 2. Submits timely, complete an accurate surgical slips and Or write-ups for cases handled J. Communication 1. Utilizes therapeutic communication skills with patients, significant others and members of the health team 2. Establishes professional relationships with members of the surgical/ health team 3. Utilizes proper channel of communication 4. Observes complete and accurate endorsement procedures 5. Uses appropriate information mechanism to facilitate communication inside the OR and with other departments in the hospital K. Collaboration and Teamwork 1. Collaborates plan of care with other members of the health team

Report on Banglalion Wimax Ltd.

Prospects of Wimax Industry Development in Savar Area (Banglalion) [pic] September 20, 2011 To, Lecturer, Golam Mohammad Forkan Faculty of Business Administration, Eastern University Subject: Submission of Report on â€Å"Prospects of Wimax Industry Development in Savar Area† Sir, With due respect, we want to state that, we are the students of Eastern University, of B. B. A. program. We are supposed to do a report on â€Å"Prospects of Wimax Industry Development in Savar Area† In this report we have discussed about the prospects and possibilities of Wimax industry and Banglalion. Here we mainly discussed customer acceptability of these two. Our Marketing Research course teacher gives us an overall idea about how to write the report, which help us a lot to conclude this report. Without his gracious contributions we may not be able to complete this report successfully. Sincerely yours, ______________ Md, Fazle Rabbi Jico ID#082200068 On Behalf of my group members. Prospects of Wimax Industry Development in Savar Area (Banglalion) Prepared for: Golam Mohamad Forkan Assistant Professor Faculty of Business Administration Eastern University Prepared by: MD. Fazle Rabbi Jico ID: 082200068 MD Afzal Hossain ID: 082200026 Shakir Mafsur ID: 082200121 Basir Uddin Amit ID: 082200127 Section: 02 Eastern University 20th September, 2011 Table of content |Particulars |Page No. |Letter of transmittal |2 | |Executive Summary | 5-6 | |Introduction | 7-18 | |Background | 19-21 | |Objective of the report | 22 | |Methodology |22 | |Scope and Limitation of the report |22 | |Company Overview | 23-25 | |Results And Discussions | 26-29 | |Findings | 30 | |Recommendation and Conclusion | 31 |Reference | | |Appendix | 32-43 | |Bibliography | | Executive Summary Success of business depends on several factors and wise decisions; so far Banglalion wimax a wireless internet connectivity provider has been conducting its business quite successfully having great respo nse in Bangladesh. As a company it has got enough fund and sponsors to invest more to capture market share of internet user. According to demand it has given its response towards it gradually and knowing the demand doing continuous research and promotion. Internet service providers association Bangladesh, Sirius broadband, Access telecom ltd, Bangladesh online ltd, Bijoy ISP in Bangladesh, Agni system ltd, Dhakacom ltd, Neksus, Isn, are broadband service providers. Broadband connection provides mainly post paid service and due to weather hazard it get disconnected and during rainy season its quality go down for all the subscribers, and as its not portable. Emergence of modem got very high acceptance and Banglalion wimax filled the space very smartly being sincere about its investment, very high demand is existing in some small city and other regions all over the country. This research will verify how worthy would be the investment of network expansion in Savar. A company should never take decision in ambiguity, Savar, one of the important upazila contains potential market though it could be said by assumption, because first company should know are they ready to accept the service. Earlier some areas have showed potential market but didn’t give positive response because of competitors, local broadband providers was in a strong position. Before investing it should be found that how the competitors are operating, is the market ready to switch? if they, then how long will it take? do education and demographic information seem positive or ot ,occupation and computer users number and all other information and their willingness to accept the service is subject to verify. Savar seem to be a potential field as its demography and environment is positive. Some information’s about Savar – The main occupations are Agriculture 24. 34%, agricul tural labourer 12. 84%, wage labourer 4. 44%, cattle breeding, forestry and fishing 1. 90%, industry 1. 37%, commerce 17. 35%, service 20. 68%, construction 1. 66%, transport 3. 96% and others 11. 46%. There are many other important institutions in Savar. The 9th Division Army Cantonment is located here. There is a Military Firm and Govt Dairy Firm beside Jahangirnagar University. BPATC training center (Public Administration Training Centre), the only training centre for the public service commissioned officers in Bangladesh, is situated in Savar. Radio Bangladesh (Bangladesh Betar) employers Residence and The Transmission Zone with huge Transmission Setup. (HPT-1; high power transmission, HPT-2 etc. ). Two Largest entertainment theme parks of Bangladesh namely â€Å"Fantasy Kingdom† and â€Å"Nondon Park† are also located here. Fantasy is situated in Jamgora Bazar and Nondon Park is situated in Jirani. BKSP, Bangladesh Krira Shiksha Pratisthan, the only national sports institute of Bangladesh is also situated in Jirani Bazar, Savar. Dhaka Export processing Zone, DEPZ is also situated in this upazila. There are 2 universities, 5 colleges, 5 school and colleges, 38 high schools, 3 junior high schools, 16 madrasas, 88 government primary schools, 13 non-government primary schools, 12 community schools, 8 satellite schools, and 1 sports institution. Some of the noteworthy institutions are Adhar Chandra High School (established in 1913), Jahangirnagar University (along with its School and College), Gana Bishwabiddalay, Bangladesh Public Administration Training Centre, Bangladesh Krira Shikha Institution, Atomic Energy Research Establishment, Satellite Ground Receiving Station (Talibabad), National Institute of Biotechnology, Bangladesh Livestock Research Institute, Savar Youth Training Centre, Brac Training Centre. All the macro environmental factors satisfy that there is a positive environment in savar and these institutions and industries can give thousands of users, now it is needed to find out that demand among possible market is high or low, their willingness to purchase and brand loyalty of them, how much they are influenced by promotional activities of Banglalion so far, competitors position by conducting research thus the research is must to get to know that. The study proved that Banglalion and wimax industry has potentials in Savar and network expansion should be taken into account to grab the large market. Introduction WiMAX refers to interoperable implementations of the IEEE 802. 16 family of wireless-networks standards ratified by the WiMAX Forum. Similarly, Wi-Fi, refers to interoperable implementations of the IEEE 802. 11 Wireless LAN standards certified by the Wi-Fi Alliance. WiMAX Forum certification allows vendors to sell fixed or mobile products as WiMAX certified, thus ensuring a level of interoperability with other certified products, as long as they fit the same profile. The original IEEE 802. 16 standard (now called â€Å"Fixed WiMAX†) was published in 2001. WiMAX adopted some of its technology from WiBro, a service marketed in Korea. [4] Mobile WiMAX (originally based on 802. 16e-2005) is the revision that was deployed in many countries, and basis of future revisions such as 802. 16m-2011. WiMAX is sometimes referred to as â€Å"Wi-Fi on steroids†[5] and can be used for a number of applications including broadband connections, cellular backhaul, hotspots, etc. It is similar to Wi-Fi but it can also permit usage at much greater distances. [6] Uses The bandwidth and range of WiMAX make it suitable for the following potential applications: †¢ Providing portable mobile broadband connectivity across cities and countries through a variety of devices. †¢ Providing a wireless alternative to cable and digital subscriber line (DSL) for â€Å"last mile† broadband access. †¢ Providing data, telecommunications (VoIP) and IPTV services (triple play). †¢ Providing a source of Internet connectivity as part of a business continuity plan. Internet access WiMAX can provide at-home or mobile Internet access across whole cities or countries. In many cases this has resulted in competition in markets which typically only had access through an existing incumbent DSL (or similar) operator. Additionally, given the relatively low costs associated with the deployment of a WiMAX network (in comparison with 3G, HSDPA, xDSL, HFC or FTTx), it is now economically viable to provide last-mile broadband Internet access in remote locations. Backhaul Mobile WiMAX was a replacement candidate for cellular phone technologies such as GSM and CDMA, or can be used as an overlay to increase capacity. Fixed WiMAX is also considered as a wireless backhaul technology for 2G, 3G, and 4G networks in both developed and developing nations. [7][8] In North America, backhaul for urban operations is typically provided via one or more copper wire line connections, whereas remote cellular operations are sometimes backhauled via satellite. In other regions, urban and rural backhaul is usually provided by microwave links. (The exception to this is where the network is operated by an incumbent with ready access to the copper network. ) WiMAX has more substantial backhaul bandwidth requirements than legacy cellular applications. Consequently the use of wireless microwave backhaul is on the rise in North America and existing microwave backhaul links in all regions are being upgraded. [9] Capacities of between 34  Mbit/s and 1  Gbit/s [10] are routinely being deployed with latencies in the order of 1  M. S. In many cases, operators are aggregating sites using wireless technology and then presenting traffic on to fiber networks where convenient. Triple-play WiMAX supports the technologies that make triple-play service offerings possible (such as Quality of Service and Multicasting). On May 7, 2008 in the United States, Sprint Nextel, Google, Intel, Comcast, Bright House, and Time Warner announced a pooling of an average of 120  MHz of spectrum and merged with Clear wire to market the service. The new company hopes to benefit from combined services offerings and network resources as a springboard past its competitors. The cable companies will provide media services to other partners while gaining access to the wireless network as a Mobile virtual network operator to provide triple-play services. Some analysts questioned how the deal will work out: Although fixed-mobile onvergence has been a recognized factor in the industry, prior attempts to form partnerships among wireless and cable companies have generally failed to lead to significant benefits to the participants. Other analysts point out that as wireless progresses to higher bandw idth; it inevitably competes more directly with cable and DSL, inspiring competitors into collaboration. Also, as wireless broadband networks grow denser and usage habits shift, the need for increased backhaul and media service will accelerate, therefore the opportunity to leverage cable assets is expected to increase. Deployment †¢ WiMAX access was used to assist with communications in Aceh, Indonesia, after the tsunami in December 2004. All communication infrastructures in the area, other than amateur radio, was destroyed, making the survivors unable to communicate with people outside the disaster area and vice versa. WiMAX provided broadband access that helped regenerate communication to and from Aceh. †¢ WiMAX hardware was donated by Intel Corporation to assist the Federal Communications Commission (FCC) and FEMA in their communications efforts in the areas affected by Hurricane Katrina. [11] In practice, volunteers used mainly self-healing mesh, Voice over Internet Protocol (VoIP), and a satellite uplink combined with Wi-Fi on the local link. Connecting [pic] A WiMAX USB modem for mobile internet Devices that provide connectivity to a WiMAX network are known as the â€Å"subscriber unit† (SU). Portable units include handsets (similar to cellular smart phones); PC peripherals (PC Cards or USB dongles); and embedded devices in laptops, which are now available for Wi-Fi services. In addition, there is much emphasis by operators on consumer electronics devices such as Gaming consoles, MP3 players and similar devices. WiMAX is more similar to Wi-Fi than to other 3G cellular technologies. The WiMAX Forum website provides a list of certified devices. However, this is not a complete list of devices available as certified modules are embedded into laptops, MIDs (Mobile Internet devices), and other private labeled devices. Gateways WiMAX gateway devices are available as both indoor and outdoor versions from several manufacturers. Many of the WiMAX gateways that are offered by manufactures such as Alvarion, Airspan, ZyXEL, Huawei, Motorola, and Green Packet are stand-alone self-install indoor units. Such devices typically sit near the customer's window with the best signal, and provide: †¢ An integrated Wi-Fi access point to provide the WiMAX Internet connectivity to multiple devices throughout the home or business. †¢ Ethernet ports to connect directly to a computer or DVR instead. †¢ One or two analog telephone jacks to connect a land-line phone and take advantage of VoIP. Indoor gateways are convenient, but radio losses mean that the subscriber may need to be significantly closer to the WiMAX base station than with professionally-installed external units. Outdoor units are roughly the size of a laptop PC, and their installation is comparable to the installation of a residential satellite dish. A higher-gain directional outdoor unit will generally result in greatly increased range and throughput but with the obvious loss of practical mobility of the unit. External modems [pic] External USB modem by Yota marketing in Russia, 2010 USB can provide connectivity to a WiMAX network through what is called a dongle. Generally these devices are connected to a notebook or net book computer. Dongles typically have omni directional antennae which are of lower-gain compared to other devices; as such these devices are best used in areas of good coverage. Mobile phones HTC announced the first WiMAX enabled mobile phone, the Max 4G, on November 12, 2008. The device was only available to certain markets in Russia on the Yota network. HTC and Sprint Nextel released the second WiMAX enabled mobile phone, the EVO 4G, March 23, 2010 at the CTIA conference in Las Vegas. The device, made available on June 4, 2010, is capable of both EV-DO(3G) and WiMAX(4G) as well as simultaneous data & voice sessions. A number of WiMAX Mobiles are expected to hit the US market in 2011. Technical nformation |[pic] |It has been suggested that this article or section be merged into IEEE 802. 16 . (Discuss Proposed since August 2011. | The IEEE 802. 16 Standard WiMAX is based upon IEEE Std 802. 16e-2005, approved in December 2005. It is a supplement to the IEEE STD 802. 16-2004and so the actual standar d is 802. 16-2004 as amended by 802. 16e-2005. Thus, these specifications need to be considered together. IEEE 802. 16e-2005 improves upon IEEE 802. 16-2004 by: †¢ Adding support for mobility (soft and hard handover between base stations). This is seen as one of the most important aspects of 802. 16e-2005, and is the very basis of Mobile WiMAX. Scaling of the Fast Fourier transform (FFT) to the channel bandwidth in order to keep the carrier spacing constant across different channel bandwidths (typically 1. 25  MHz, 5  MHz, 10  MHz or 20  MHz). Constant carrier spacing results in higher spectrum efficiency in wide channels, and a cost reduction in narrow channels. Also known as Scalable OFDMA (SOFDMA). Other bands not multiples of 1. 25  MHz are defined in the standard, but because the allowed FFT subcarrier numbers are only 128, 512, 1024 and 2048, other frequency bands will not have exactly the same carrier spacing, which might not be optimal for implementations. Car rier spacing is 10. 94  kHz. †¢ Advanced antenna diversity schemes, and hybrid automatic repeat-request (HARQ) †¢ Adaptive Antenna Systems (AAS) and MIMO technology Denser sub-channelization, thereby improving indoor penetration †¢ Introducing Turbo Coding and Low-Density Parity Check (LDPC) †¢ Introducing downlink sub-channelization, allowing administrators to trade coverage for capacity or vice versa †¢ Adding an extra Quos class for VoIP applications. SOFDMA (used in 802. 16e-2005) and OFDM256 (802. 16d) are not compatible thus equipment will have to be replaced if an operator is to move to the later standard (e. g. , Fixed WiMAX to Mobile WiMAX). Physical layer The original version of the standard on which WiMAX is based (IEEE 802. 16) specified a physical layer operating in the 10 to 66  GHz range. 802. 16a, updated in 2004 to 802. 16-2004, added specifications for the 2 to 11  GHz range. 802. 16-2004 was updated by 802. 6e-2005 in 2005 and uses s calable orthogonal frequency-division multiple access (SOFDMA) as opposed to the fixed orthogonal frequency-division multiplexing (OFDM) version with 256 sub-carriers (of which 200 are used) in 802. 16d. More advanced versions, including 802. 16e, also bring multiple antenna support through MIMO (See WiMAX MIMO). This brings potential benefits in terms of coverage, self installation, power consumption, frequency re-use and bandwidth efficiency. WiMax is the most energy-efficient pre-4G technique among LTE and HSPA+. MEDIA ACCESS CONTROL, MAC (data link) layer The WiMAX MAC uses a scheduling algorithm for which the subscriber station needs to compete only once for initial entry into the network. After network entry is allowed, the subscriber station is allocated an access slot by the base station. The time slot can enlarge and contract, but remains assigned to the subscriber station, which means that other subscribers cannot use it. In addition to being stable under overload and over-subscription, the scheduling algorithm can also be more bandwidth efficient. The scheduling algorithm also allows the base station to control Quality of service (Quos) parameters by balancing the time-slot assignments among the application needs of the subscriber station. Deployment As a standard intended to satisfy needs of next-generation data networks (4G), WiMAX is distinguished by its dynamic burst algorithm modulation adaptive to the physical environment the RF signal travels through. Modulation is chosen to be more spectrally efficient (more bits per OFDM/SOFDMA symbol). That is, when the bursts have a high signal strength and a high carrier to noise plus interference ratio (CINR), they can be more easily decoded using digital signal processing (DSP). In contrast, operating in less favorable environments for RF communication, the system automatically steps down to a more robust mode (burst profile) which means fewer bits per OFDM/SOFDMA symbol; with the advantage that power per bit is higher and therefore simpler accurate signal processing can be performed. Burst profiles are used inverse (algorithmically dynamic) to low signal attenuation; meaning throughput between clients and the base station is determined largely by distance. Maximum distance is achieved by the use of the most robust burst setting; that is, the profile with the largest MAC frame allocation trade-off requiring more symbols (a larger portion of the MAC frame) to be allocated in transmitting a given amount of data than if the client were closer to the base station. The client's MAC frame and their individual burst profiles are defined as well as the specific time allocation. However, even if this is done automatically then the practical deployment should avoid high interference and multipath environments. The reason for which is obviously that too much interference causes the network to function poorly and can also misrepresent the capability of the network. The system is complex to deploy as it is necessary to track not only the signal strength and CINR (as in systems like GSM) but also how the available frequencies will be dynamically assigned (resulting in dynamic changes to the available bandwidth. ) This could lead to cluttered frequencies with slow response times or lost frames. As a result the system has to be initially designed in consensus with the base station product team to accurately project frequency use, interference, and general product functionality. The Asia-Pacific region has surpassed the North American region in terms of 4G broadband wireless subscribers. There were around 1. 7 million pre-WIMAX and WIMAX customers in Asia – 29% of the overall market – compared to 1. 4 million in the USA and Canada. [19] Spectrum allocation There is no uniform global licensed spectrum for WiMAX, however the WiMAX Forum has published three licensed spectrum profiles: 2. 3  GHz, 2. 5  GHz and 3. 5  GHz, in an effort to drive standardization and decrease cost. In the USA, the biggest segment available is around 2. 5  GHz,[21] and is already assigned, primarily to Sprint Nextel and Clear wire. Elsewhere in the world, the most-likely bands used will be the Forum approved ones, with 2. 3  GHz probably being most important in Asia. Some countries in Asia like India and Indonesia will use a mix of 2. 5  GHz, 3. 3  GHz and other frequencies. Pakistan's Wateen Telecom uses 3. 5  GHz. Analog TV bands (700  MHz) may become available for WiMAX usage, but await the complete roll out of digital TV, nd there will be other uses suggested for that spectrum. In the USA the FCC auction for this spectrum began in January 2008 and, as a result, the biggest share of the spectrum went to Verizon Wireless and the next biggest to AT. [22] Both of these companies have stated their intention of supporting LTE, a technology which competes directly with WiMAX. EU commissioner Viviane Reding has suggested re-allocation of 500–800  MHz spectrum for wireless communication, including WiMAX. [23] WiMAX profiles define channel size, TDD/FDD and other necessary attributes in order to have inter-operating products. The current fixed profiles are defined for both TDD and FDD profiles. At this point, all of the mobile profiles are TDD only. The fixed profiles have channel sizes of 3. 5  MHz, 5  MHz, 7  MHz and 10  MHz. The mobile profiles are 5  MHz, 8. 75  MHz and 10  MHz. (Note: the 802. 16 standard allows a far wider variety of channels, but only the above subsets are supported as WiMAX profiles. ) Since October 2007, the Radio communication Sector of the International Telecommunication Union (ITU-R) has decided to include WiMAX technology in the IMT-2000 set of standards. This enables spectrum owners (specifically in the 2. 5-2. 69  GHz band at this stage) to use WiMAX equipment in any country that recognizes the IMT-2000. Spectral efficiency One of the significant advantages of advanced wireless systems such as WiMAX is spectral efficiency. For example, 802. 16-2004 (fixed) has a spectral efficiency of 3. 7 (bit/s)/Hertz, and other 3. 5–4G wireless systems offer spectral efficiencies that are similar to within a few tenths of a percent. The notable advantage of WiMAX comes from combining SOFDMA with smart antenna technologies. This multiplies the effective spectral efficiency through multiple reuse and smart network deployment topologies. The direct use of frequency domain organization simplifies designs using MIMO-AAS compared to CDMA/WCDMA methods, resulting in more effective systems. Inherent Limitations WiMAX cannot deliver 70  Mbit/s over 50 kilometers (31 miles). Like all wireless technologies, WiMAX can operate at higher bitrates or over longer distances but not both. Operating at the maximum range of 50  km (31 miles) increases bit error rate and thus results in a much lower bitrate. Conversely, reducing the range (to under 1  km) allows a device to operate at higher bitrates. A city-wide deployment of WiMAX in Perth, Australia demonstrated that customers at the cell-edge with an indoor Customer-premises equipment(CPE) typically obtain speeds of around 1–4  Mbit/s, with users closer to the cell tower obtaining speeds of up to 30  Mbit/s. Like all wireless systems, available bandwidth is shared between users in a given radio sector, so performance could deteriorate in the case of many active users in a single sector. However, with adequate capacity planning and the use of WiMAX's Quality of Service, a minimum guaranteed throughput for each subscriber can be put in place. In practice, most users will have a range of 4-8  Mbit/s services and additional radio cards will be added to the base station to increase the number of users that may be served as required. Silicon implementations [pic] Picture of a WiMAX MIMO board A number of specialized companies produced baseband ICs and integrated RFICs for WiMAX Subscriber Stations in the 2. 3, 2. 5 and 3.   GHz band (refer to ‘Spectrum allocation' above). These companies include but not limited to Beceem, Sequans and PicoChip. Intel Corporation is a leader in promoting WiMAX, but has limited its WiMAX chipset development and instead chosen to invest in these speciali zed companies producing silicon compatible with the various WiMAX deployments throughout the globe. Comparison Comparisons and confusion between WiMAX and Wi-Fi are frequent because both are related to wireless connectivity and Internet access. †¢ WiMAX is a long range system, covering many kilometres, that uses licensed or unlicensed spectrum to deliver connection to a network, in most cases the Internet. Wi-Fi uses unlicensed spectrum to provide access to a local network. †¢ Wi-Fi is more popular in end user devices. †¢ Wi-Fi runs on the Media Access Control's CSMA/CA protocol, which is connectionless and contention based, whereas WiMAX runs a connection-oriented MAC. †¢ WiMAX and Wi-Fi have quite different quality of service (Quos) mechanisms: o WiMAX uses a Quos mechanism based on connections between the base station and the user device. Each connection is based on specific scheduling algorithms. o Wi-Fi uses contention access – all subscriber stations that wish to pass data through a wireless access point (AP) are competing for the AP's attention on a random interrupt basis. This can cause subscriber stations distant from the AP to be repeatedly interrupted by closer stations, greatly reducing their throughput. †¢ Both 802. 11 (which includes Wi-Fi) and 802. 16 (which includes WiMAX) define Peer-to-Peer (P2P) and ad hoc networks, where an end user communicates to users or servers on another Local Area Network (LAN) using its access point or base station. However, 802. 11 supports also direct ad hoc or peer to peer networking between end user devices without an access point while 802. 16 end user devices must be in range of the base station. Although Wi-Fi and WiMAX are designed for different situations, they are complementary. WiMAX network operators typically provide a WiMAX Subscriber Unit which connects to the metropolitan WiMAX network and provides Wi-Fi within the home or business for local devices (e. g. , Laptops, Wi-Fi Handsets, smart phones) for connectivity. This enables the user to place the WiMAX Subscriber Unit in the best reception area (such as a window), and still be able to use the WiMAX network from any place within their residence. Background Seven major division is under coverage of Banglalion ut not fully,Savar has been believed as one of the major region . now information and possibilities of svar are subject to look at here before taking any major decision by Banglalion. Savar has 13 Unions/Wards, 350 Mauzas/Mahallas, and 321 villages. The municipal area (Savar Town) consists of 9 wards and 55 mahallas. The area of the town is 24. 1  km?. It has a population of 124885; male 53. 03%, female 46. 97%; population density per km? of 5182. Savar thana was established in 1912 and was turned into an upazila in 1983. Agriculture and manufacturing are the two major economic sectors in Savar. The main crops grown here are Paddy, Jute, peanut, onion, garlic, chilli and other vegetables. The extinct or nearly extinct crops in the region are Aus paddy, Asha Kumari paddy, sesame, linseed, kali mator, randhuni saj, mitha saj, kaun and mas kalai. The main fruits cultivated here are Jackfruit, mango, olive, papaya, guava, kamranga, berry and banana. There are 181 combined fisheries, dairies and poultries Dairy, 5 hatcheries, 209 poultries, and 1319 fisheries. Manufacturing facilities include Ceramic industry, beverage industry, press and publication, garments industry, foot ware, jute mills, textile mills, printing and dying factory, transformer industry, automobile industry, biscuit and bread factory, pharmaceutical industry, soap factory, brick field, cold storage, welding, plant nursery, etc. Bangladesh Export Processing Zone is located in this upazila. The Cottage industry includes 8 Weaving, 100 goldsmith and 29 others workshops. The main exports are Jackfruit, papaya, flower, sapling, dairy products, meat, transformer, fabrics, dye, medicine, readymade garments, electronics and electric goods, shoe, brick, sweetmeat etc. There are 62  km of pucca, 56  km of semi pucca, 562  km of mud road; and 50  km of highway. Transports used here include the traditional (and extinct or nearly extinct) Palanquin, bullock cart and horse carriage as well as modern day vehicles. There are 14 regular Hats and bazars here. Noted bazars are Savar, Nabinagar, Amin Bazar, Balibhadra and Bagbari Bazar. Noted hats include Ashulia, Savar, Shimulia, Kathgara, Sadullapur, Nayar hat (with adjoined bazar), and Vhakurar Hat. Prominent fairs include Darogali Bayati Mela (Nayarhat), Bahattar Prahar mela (Savar), Ghora Pirer Mela (Nalam), Muharram Mela (Katlapur) and Pawsh Mela (Dhamsona). Several Hindu families played a critical role in the development of the township during the British Raj in the 19th and first half of the 20th century. After partition of India in 1947, the Hindu influence in the area waned following the departure of many prominent Hindu families. The 1960s saw the establishment of some important institutions, including a dairy farm and a University in the area. Concurrently, communist politics was on the rise in the area. However, this was replaced with Bengali nationalist zeal, when the Awami League won the 1970 election in this constituency. In 1975, Savar came to the spotlight when the Maoist leader Shiraj Shikdar was secretly tortured and executed at Savar cantonment. Savar was politically important to the military dictators of the mid-1970s and '80s, as the cantonment armory here was the closest one outside the capital. From the 1990s to mid-2000s, the Bangladesh Nationalist Party candidate has been routinely elected to parliament from this constituency. However, Awami League and other parties; Communist Party of Bangladesh, Bangladesher Samajtantrik Dal, Worker's Party(Menon), National Awami Party, Sammobady Dal (including several Islamist ones) continue to have grassroots presence. The general election at the end of 2008 saw an Awami League candidate elected to parliament from this constituency. Jahangirnagar University and a few colleges in the area serve as a hotbed of active student politics and strife. Foreign dignitaries customarily visit Savar as a part of their trip to Bangladesh to pay respect to the martyrs of 1971 a Savar is the home of Jahangirnagar University, a Public University of Bangladesh and only University for full student residence facilities which is famous for its scenic beauty and as a prime destination for the Siberian migratory birds during winter. There are many other important institutions in Savar. The 9th Division Army Cantonment is located here. There is a Military Firm and Govt Dairy Firm Beside Jahangirnagar University. BPATC training center (Public Administration Training Centre), the only training centre for the public service commissioned officers in Bangladesh, is situated in Savar. Radio Bangladesh (Bangladesh Betar) employers Residence and The Transmission Zone with huge Transmission Setup. HPT-1; high power transmission, HPT-2 etc. ). Two Largest entertainment theme parks of Bangladesh namely â€Å"Fantasy Kingdom† and â€Å"Nondon Parkâ⠂¬  are also located here. Fantasy Kingdom is situated in Jamgora Bazar and Nondon Park is situated in Jirani. BKSP, Bangladesh Krira Shiksha Pratisthan, the only national sports institute of Bangladesh is also situated in Jirani Bazar, Savar. Dhaka Export processing Zone, DEPZ is also situated in this upazila. There are 318 Mosques, 8 churches and 68 other religious institutions, most noted of which are Jahangirnagar University and Savar Dairy Farm Mosques, Savar Baptist Church, Savar Daskinpara Harir Akhra Temple and Panchabati Ashram Temple. There are 2 universities, 5 colleges, 5 school and colleges, 38 high schools, 3 junior high schools, 16 madrasas, 88 government primary schools, 13 non-government primary schools, 12 community schools, 8 satellite schools, and 1 sports institution. Some of the noteworthy institutions are Adhar Chandra High School (established in 1913), Jahangirnagar University (along with its School and College), Gana Bishwabiddalay, Bangladesh Public Administration Training Centre, Bangladesh Krira Shikha Institution, Atomic Energy Research Establishment, Satellite Ground Receiving Station (Talibabad), National Institute of Biotechnology, Bangladesh Livestock Research Institute, Savar Youth Training Centre, Brac Training Centre. The locally published newspapers and periodicals are Jagrata Kantha, Savar Barta, Saf Katha, Savar Kantha and Ganabhasa. The officially registered cultural and social organizations here include 81 Co-operative societies, 1 children's organization, 3 film societies, 5 cinema halls, 5 theatre groups, 1 theatre stage, 3 music centre, 5 orphanages, 1 opera party (an indigenous travelling theater troop), 3 women's club, 1 chapter of Bangladesh Mohila Parishad, 2 Amnesty organizations, 1 golf club, 2 entertainment parks. There are numerous other unofficial organizations as well. The operationally important NGOs are brac, asa, proshika, grameen bank, Ganasastha Kendra, World Vision, Swanirvor Bangladesh, VERC, Palli Mangal Karmasuchi, CDD, Adesh, Mother Vision Society of Bangladesh (AID FOR EYE DISABLE) etc. The health centers in Savar include 1 Upazila health complex, a combined military hospital (Savar Cantonment), the Korea Bangladesh Friendship Hospital, 7 family planning centers, 2 satellite clinics, and 21 private clinics. Objectives Broad objective †¢ To find out the prospects of wimax industry and Banglalion in Savar. Specific objective †¢ To know about product related prospects of Wimax and Banglalion †¢ To know about price related prospects of Wimax and Banglalion †¢ To know about Distribution related prospects of Wimax and Banglalion †¢ To know about promotion related prospects of Wimax and Banglalion Scope and limitations We could have conduct vast survey if we had enough members and other supports. If we could have a representative of Banglalion communication would be easier with sample as they could have all their answers Limitations we faced are Time constraint †¢ Insufficient Lab facilities †¢ Restrictions when entering several offices †¢ Lack of cooperativeness by the authority Methodology The data is collected from primary and secondary source. To find out the primary data we have done a survey in savar and also made an informal interview with some lo cal people. We also had to use the Secondary source for company profile. We visited their website and some other websites for relevant information. And to analyze we used SPSS 12 for statistical analysis. Company overview Banglalion Communications Ltd is a private limited company incorporated in Bangladesh on 5 Nov 2008 under the Companies Act, 1994. The company obtained license from Bangladesh Telecommunication Regulatory Commission (BTRC) to operate Broadband Wireless Access (BWA) services nationwide using WiMAX technology in 18 November 2008. Augere Wireless Broadband Bangladesh Ltd yesterday launched the much-waited wireless broadband service through WiMax in some designated areas in Dhaka. Augere, one of the two WiMax licensees, is the first company in Bangladesh to launch such service under the brand name ‘Banglalion'. Augere is initially offering two packages. Customer will have to pay Tk 3,400 a month for the Banglalion 512 kbps package. The monthly charge for the Qubee 1 Mb has been fixed at Tk 6,200, while the modem price for both the packages is Tk 7,000. Initially, the service was available for businesses and residential customers in Gulshan, Banani, Baridhara, Mirpur and Uttara. Service will be available across Bangladesh soon. WiMax is a technology that provides wireless transmission of data using a variety of transmission modes from point-to-multipoint links to portable and fully mobile internet access. The technology supports peak download rates of up to 46 Mbps and peak uplink rates of up to 14 Mbps. Jerry Mobbs, chief executive officer of Augere Bangladesh, Russell T Ahmed, chief marketing officer, were present at the launching ceremony. Augere also unveiled a Flagship Store at Gulshan to provide 24-hour customer services. Three bidders — BanglaLion Communication, BRAC BD Mail Network Ltd and Augere Wireless Broadband Bangladesh Ltd — won the WiMax licences through an auction organised by the Bangladesh Telecommunication Regulatory Commission (BTRC) in September last year. However, BRAC later refused to take the licence. UK-based Augere Holdings owns 60 percent of Augere Wireless Broadband Bangladesh Ltd along with two local companies. Teleport Bangladesh owns 30 percent and Aamra Resources Ltd owns the remaining 10 percent. Banglalion provides broadband internet services to residential and commercial users in Bangladesh using WiMAX technology. We understand, that consumer and businesses in Bangladesh need and want faster, accessible, and affordable broadband internet service and we are working hard to ensure that. We are a new company with Integrity, Dynamism, Commitment and Innovation who continuously developing our infrastructure starting in Dhaka and some major cities, thus bringing the whole country under coverage. Banglalion currently covers 8 divisional cities Dhaka, Narayanganj, Chittagong, Sylhet, Rajshahi, Khulna, Rangpur & Barisal with hopes of covering all the major areas of Dhaka city by the end of 2010, entire Dhaka city by second quarter of 2011, and the entire country by the second quarter of 2013. Banglalion has already made a presence in Chittagong by covering some major areas in the city with about 14 BTS. Meantime, network rollout in other major cities such as: Munshiganj, Gazipur, Mymensingh, Comilla, Noakhali, Laxmipur, Satkhira, Bogra, and Cox's Bazar are about to begin. These cities and peripheries are expected to be under the coverage of BanglaLion by the end of 2nd quarter 2012; BanglaLion plans to bring most of the areas of the country under its seamless coverage. As part of the coverage plan, BanglaLion has already installed & commissioned 35 BTSs. With these 35 BTSs, BanglaLion plans to cover the key areas of Dhaka by end of December 2009. By the 1st quarter of 2010, BanglaLion plans to bring the whole Dhaka city and it’s wider periphery under coverage by installing 300 BTSs. Meantime, network rollout in other major cities such as; Chittagong, Sylhet, Khulna, Rajshahi, Barisal are about to begin. These cities and peripheries are xpected to be under the coverage of BanglaLion coverage by the 3rd quarter of 2010 and by the end of 2nd quarter 2011, BanglaLion plans to bring most of the areas of the country under its seamless coverage Right now you can find our partial coverage in the following locations in Dhaka City: Motijheel ,Chankherpul , Nakhal Para, Banani,Uttara,Mohakhali, Shyamoli,Mouchak,Central Road ,Dhanmondi,Gulshan Lalmatia Mohammadpur Badda TikatoliMugda Para/Bashab,Nikunja,Kochukhet,Baridhara (DOHS),Rampura/Banasree Result and Discussion Product related discussion Statistics | |Wimax Industry | |. 031 |4 | Reliability test means how reliable the responses are but here value of alpha should have been around . or more but still it is positive and after deleting two negative value we found that the responses are not that reliable but we can be positive about the responses. Price related statistics Statistics | |Prepaid Charges|Postpaid Charges|Charges of |B. p worth the |Availability | | | | |broadband providers|charges | | |N |Valid |100 |100 |100 |100 | |Median |4. 00 |4. 00 |2. 00 |2. 00 |5. 0 | |Mode |5 |5 |2 |2 |5 | The table indicate that prepaid charges are reasonable and as well as postpaid charges,but charges of broadband providers could not satisfy the subscribers as thir response mostly said they disagree and on avegare they are disagre and median is again disagree. Price related Reliability statistics |Cronbach's Alpha |N of Items | |. 276 |4 | Here after removing one negative value we can be positive that the answers are reliable although value of alpha is below standard. Distribution related Statistics |Availability |Bill payment |Customer care | |N |Valid |100 |100 |100 | | |Missing |4 |4 |4 | |Mean |4. 48 |4. 21 |3. 70 | |Median |5. 00 |4. 00 |4. 00 | |Mode |5 |4 |3 | Maximum people agreed that they want scratch card of prepaid Banglalion available in mobile and telecommunications shop and they strongly agreed mostly and on average they are agreed or strongly agreed They want to pay bills from local telecommunication shops as rear response was between the ranges of agree and strongly agree. Along with online customer care service people want customer care centre, but many stayed neutral in this regard perhaps they want the service to get experienced first then they will may think about customer care. Reliability statistics |Cronbach's Alpha |N of Items | |. 147 |3 | Again we can be positive about the respondents as we got a positive value of cronbachs alpha and it would have been better if it would show . 5 or above but still we will be positive. Promotion related statistics | |word of mouth | |. 111 |4 | Promotion related responses are positive again and though . 5 or above value is still missing but we can be positive about the responses. Findings People of Savar will gladly welcome wimax industry as they have lots of institutes and business and education is rich in number according to census board. †¢ Local broadband providers could not provide good enough service as they do not take prompt action when they get any complaints and that do not give connection duri ng weather hazard and even in case of heavy rainfall †¢ Surprises motivate customers but broadband providers do not provide that and the business is based on dealership so there is no formal strategy is followed †¢ Promotion of banglalion made good impact on them they heard through word of mouth and they and they are pleased with media exposure that indicates no promotional strategy will be needed to follow specially for savar. Social network and online income is the craze among the youth and Banglalion targeted that while promotion their product. †¢ Banglalion gives surprises and free usage and that is not provided by broadband providers and free usage is demanded by the customers that means no other treatment would be needed. †¢ Banglalion distributes scratch cards in local telecommunication shops to make it available again people of Savar want these this way †¢ As all the information’s showed positive responses and all the strategy followed by Bang lalion matched there are lots of possibilities in Savar †¢ Demographic information shows positive result too †¢ Failure of broadband providers is creating a chance to grab a huge market. Conclusion and Recommendation Banglaion has all they need to expand their service and the people of savar and its infrastructure development are favorable too. Banglalion should not change its promotional and distributional strategies as they would need time and fund for that but they should design plans for savar. Savar is such an area where tower for network coverage for wimax service has not been established yet. So Banglalion should be the pioneer is Savar before competitors fill the gap. Banglalion’s marketing strategy has worked well in Savar as they know the brand as a well-known one. Its word of mouth has reached to a large market so it should continue with its service consistently. Price has been important factor for choosing a brand over competitor as Banglalion provides many packages customer can fine tune their choices and price should not be increased and it should continue its strategy of giving free usage Distribution system and strategy has got positive response and local telecommunication shops have been proved as useful tool. Customer did not emphasize on customer care centre so that indicate establishment of network could be started first. Later on customer care may be established. Appendix Statistics | |Wimax Industry |Preferences |Staying Home |Online Income | |Valid |Agree |47 |45. 2 |47. 0 |47. 0 | | |Strongly agree |53 |51. 0 |53. 0 |100. | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Preferences | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Neutral |17 |16. 3 |17. 0 |17. 0 | | |Agree |40 |38. 5 |40. 0 |57. | | |Strongly agree |43 |41. 3 |43. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Online Income | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Disagree |12 |11. 5 |12. |12. 0 | | |Neutral |20 |19. 2 |20. 0 |32. 0 | | |Agree |34 |32. 7 |34. 0 |66. 0 | | |Strongly agree |34 |32. 7 |34. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. | | | Social Network | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Neutral |14 |13. 5 |14. 0 |14. 0 | | |Agree |46 |44. 2 |46. 0 |60. 0 | | |Strongly agree |40 |38. 5 |40. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. | | | |Total |104 |100. 0 | | | Download | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Neutral |1 |1. 0 |1. 0 |1. 0 | | |Agree |49 |47. 1 |49. 0 |50. 0 | | |Strongly agree |50 |48. 1 |50. 0 |100. 0 | | |Total |100 |96. 2 |100. | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Statistics | |Prepaid Charges|Postpaid Cha rges|Charges of |B. p worth the |Availability | | | | |broadband providers|charges | | |N |Valid |100 |100 |100 |100 | |Median |4. 00 |4. 00 |2. 00 |2. 00 |5. 0 | |Mode |5 |5 |2 |2 |5 | Prepaid Charges | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Disagree |8 |7. 7 |8. 0 |8. 0 | | |Neutral |20 |19. 2 |20. 0 |28. 0 | | |Agree |29 |27. 9 |29. 0 |57. 0 | | |Strongly agree |43 |41. 3 |43. |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Postpaid Charges | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Disagree |9 |8. 7 |9. 0 |9. 0 | | |Neutral |22 |21. |22. 0 |31. 0 | | |Agree |33 |31. 7 |33. 0 |64. 0 | | |Strongly agree |36 |34. 6 |36. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Charges of broadband providers |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |24 |23. 1 |24. 0 |24. 0 | | |Disagree |42 |40. 4 |42. 0 |66. 0 | | |Neutral |21 |20. 2 |21. 0 |87. 0 | | |Agree |6 |5. 8 |6. 0 |93. 0 | | |Strongly agree |7 |6. 7 |7. 0 |100. 0 | | |Total |100 |96. 2 |100. | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | BP worth the charges | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |26 |25. 0 |26. 0 |26. 0 | | |Disagree |48 |46. 2 |48. 0 |74. 0 | | |Neutral |16 |15. |16. 0 |90. 0 | | |Agree |5 |4. 8 |5. 0 |95. 0 | | |Strongly agree |5 |4. 8 |5. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Availability |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Disagree |1 |1. 0 |1. 0 |1. 0 | | |Neutral |4 |3. 8 |4. 0 |5. 0 | | |Agree |41 |39. 4 |41. 0 |46. 0 | | |Strongly agree |54 |51. 9 |54. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. | | | |Total |104 |100. 0 | | | Statistics | |Availability |Bill payment |Customer care | |N |Valid |100 |100 |100 | | |Missing |4 |4 |4 | |Mean |4. 48 |4. 21 |3. 70 | |Median |5. 00 |4. 00 |4. 0 | |Mode |5 |4 |3 | Bill payment | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |1 |1. 0 |1. 0 |1. 0 | | |Disagree |5 |4. 8 |5. 0 |6. 0 | | |Neutral |8 |7. 7 |8. 0 |14. 0 | | |Agree |44 |42. 3 |44. 0 |58. | | |Strongly agree |42 |40. 4 |42. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Customer care | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Disagree |11 |10. 6 |11. 0 |11. | | |Neutral |37 |35. 6 |37. 0 |48. 0 | | |Agree |23 |22. 1 |23. 0 |71. 0 | | |Strongly agree |29 |27. 9 |29. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Statistics |word of mouth |Media Exposure |Free usage |Weather Hazard | |Valid |Agree |42 |40. 4 |42. 0 |42. 0 | | |Strongly agree |58 |55. 8 |58. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Media Exposure |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |1 |1. 0 |1. 0 |1. 0 | | |Disagree |8 |7. 7 |8. 0 |9. 0 | | |Neutral |12 |11. 5 |12. 0 |21. 0 | | |Agree |34 |32. 7 |34. 0 |55. 0 | | |Strongly agree |45 |43. 3 |45. 0 |100. 0 | | |Total |100 |96. 2 |100. | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Free usage | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |1 |1. 0 |1. 0 |1. 0 | | |Disagree |5 |4. 8 |5. 0 |6. 0 | | |Neutral |7 |6. |7. 0 |13. 0 | | |Agree |35 |33. 7 |35. 0 |48. 0 | | |Strongly agree |52 |50. 0 |52. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Weather Hazard |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |40 |38. 5 |40. 0 |40. 0 | | |Disagree |48 |46. 2 |48. 0 |88. 0 | | |Neutral |10 |9. 6 |10. 0 |98. 0 | | |Agree |1 |1. 0 |1. 0 |99. 0 | | |Strongly agree |1 |1. 0 |1. 0 |100. 0 | | |Total |100 |96. 2 |100. | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Surprises by BP | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |48 |46. 2 |48. 0 |48. 0 | | |Disagree |52 |50. 0 |52. 0 |100. 0 | | |Total |100 |96. 2 |100. | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Action taken by BP | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |37 |35. 6 |37. 0 |37. 0 | | |Disagree |49 |47. 1 |49. 0 |86. 0 | | |Neutral |9 |8. |9. 0 |95. 0 | | |Agree |4 |3. 8 |4. 0 |99. 0 | | |Strongly agree |1 |1. 0 |1. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Reliability Statistics Cronbach's Alpha |N of Items | | |-. 038 |6 | | a. The value is negative due t

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