Marketing Essay Example | Topics and Well Written Essays - 1500 words

Showcasing - Essay Example Advertisers need to give close consideration to various parts of showcasing both in genuine and advanced promoting methods; in this way their key obligation is to build up an incorporated linkage between the mental pictures of item depicted through different advertising strategies. In outline, client ought to be given a sensible perspective on the item through advertising, with the goal that he doesn't feel double-crossed while using the item just because, along these lines invalidating the chance of overpromising. 2.0 Literature Review However, this idea is not well characterized by the current writing of showcasing (Cornelisson, 2003), so increasingly exact investigation is justified for concerning this significant point. IMC is accounted for to positively affect the brand picture of the item (Reid, Luxton, and Movondo, 2005), through this method items can be promoted worldwide in negligible money related ramifications. Another examination is of the view that promoting consolidates , chronicled proof, present turn of events and future ramifications of an item upon customer’s personal satisfaction. Be that as it may, customary ad techniques couldn't convey these parts of the item (Finne and Gronroos, 2009). Thusly, the special exercises concentrated on the current improvement of the item, along these lines client couldn't relate the past, present and future with the item, this made the effect of advertising drop before. Nonetheless, the accessibility of electronic media, for example, web spilling video innovation, gives a ground to advertisers to coordinate the multiple times of an item before clients and possibilities. IMC is likewise accepted to be exceptionally adaptable in nature and could be utilized to showcase wide scope of items and administrations. (Karma and Moffatt, 2009). Henceforth this technique for promoting depends on the idea of featuring abstractive characteristics of the item, for example, great looks if there should be an occurrence o f dress and straightforward entry for a site. The wonder under examination is likewise intended to fabricate client linkages on close to home level, since promotions seem unstable and proceeding onward web and social destinations (Smith, 2010). Hence help in building a client base for an item. And yet the item which is promoted through IMC, must be accessible in the market, with the goal that client could be encouraged while settling on buy choice. Publicists are constrained to utilize different showcasing channels to provide food for different kinds of clients; anyway the wholeness of message’s weightiness is a critical test for business experts (Zavrsnik and Jerman). IMC is incomprehensibly acknowledged in the publicizing of inns and different administrations (Comm, Saura, and Rijeci, 2009) . This paper turns its concentration towards investigating the well known instances of executing IMC in a certifiable setting by The See-board Energy and Ice inn AB. These associations h ave a place with altogether different organizations, however the appropriateness of IMC could be featured by the examination of these two crusades. Above all else, this

Mods and Rockers Essay Example

Mods and Rockers Paper What Is A Moral Panic? What Does This Tell Us About Crime And Criminality? Bolster Your Discussion With At Least Four Identified Examples Of Moral Panics Experienced In The Past. This article will start by inspecting the roots of the term sentimental hysteria and will talk about meanings of the expression. Following from this, instances of sentimental hysterias will be thought of, to help explanation of this subject. Having recognized frequencies of the wonder, four will be talked about in further detail. These will be the frenzies that encompassed Mods and Rockers, medicate use, video nasties and pedophilia. The ideas inside these events will give highlights, for example, how they happen, who marks them in that capacity and the manner by which a conviction based frenzy gains in force inside society. During this paper, a talk will address interfaces between conviction based frenzy and influences on wrongdoing and guiltiness. It might be expressed that it is practically difficult to peruse writing on the topic, without immediately going over references to the writer Stanley Cohen and his book written in 1972, named Folk Devils And Moral Panics. Cohen, a humanist, begat the adage conviction based frenzy inside this tome, to portray the wonder that he saw of over performance by the media and government officials of degenerate conduct, causing an open response which was messed up with regards to the lead of the freaks. It might be recommended that the idea has become a helpful expansion to the jargon of human science and utilized by sociologists and criminologists to portray occurrences of comparative conduct. Cohen talks about: Societies give off an impression of being subject once in a while, to times of conviction based frenzy. We will compose a custom exposition test on Mods and Rockers explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Mods and Rockers explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Mods and Rockers explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer A condition, scene, individual or gathering of people rises to get characterized as a danger to cultural qualities and interests; its inclination is introduced in a stylised and cliché design by the broad communications now and again the object of the frenzy is very novel and different occasions it is something which has been in presence sufficiently long, however out of nowhere shows up in the spotlight. (Cohen, 1972. p. 9). The Penguin Dictionary Of Sociology characterizes the term Moral Panic in another illustrative way, which it could be contended, gives a superior comprehension of the term, for those without foundation information on the experience: Scenes of across the board tension and dread activated by obviously inconsequential occasions. Sentimental hysterias have a long and shifted history from allegations of black magic in the sixteenth century to fears about medication clients or muggers in contemporary society. They ordinarily include the recognizable proof of a people demon who is considered to be answerable for whatever good or social harm has happened In contemporary social orders, the broad communications may assume an exceptionally enormous job in sentimental hysterias, spreading talk and adding to a winding of uneasiness and dread. (Abercrombie, Hill and Turner. 2000. p. 231. ). In spite of the fact that this definition apparently gives a further comprehension of the term, it could be comprehended that the source is solidly dug in inside Cohens discoveries. Since Cohens study, it might be concurred that a large number of people villains and conviction based frenzies have been recognized. It could be contended that significant concern has been mounted viewing issues, for example, drugs, football hooliganism, refuge searchers, AIDS and homosexuality, pedophiles, erotic entertainment, young pregnancy, video nasties and adolescents, to give some examples. Cohens persuasive examination initiated fundamentally with two youth gatherings of the 1960s, the Mods and Rockers. The Mods were slick, chic and cool. The Rocker was mean, ill humored and manly (Teenage Kicks. n. d. ). Consumes makes reference to in her examination that on Easter bank occasion, 1964 in Clacton, Essex, the gatherings conflicted. The contention made various sea shore hovels be harmed, windows broken and fights to break out bringing about ninety-seven captures. During the next week, national papers caught eye of perusers with title texts, for example, Day Of Terror By Scooter Groups and Wild Ones Invade Seaside 97 Arrests. Expressions, for example, blow out, revolt attack and shouting horde were incorporated. Therefore, sensationalized by the press with distortion of realities and numbers, came an assumption by society that the occasion was a more rough occurrence than the realities bolstered (Burns, 2000). Consumes states that Cohen condemned the media for the intensification of the circumstance, which made Mods and Rockers be viewed as a danger to peace. He named this hypothesis control culture, an occurrence whereby the media deliberately sensationalize an occasion and afterward call for discipline of the culprits, making people fallen angels among society (Burns, 2000. ). Richard Ives (n. d. ) contends that on following bank occasions, open frenzy came to be messed up with regards to the size of the issue. Youngsters were gotten some distance from the sea shores; adolescents were accounted for to the police and corrective estimates, for example, fines were instituted, which were unbalanced to offenses submitted. These responses caused more captures, progressively strain between the gatherings and further occurrences all through the nation (Ives, n. d. ). It might be expressed that this sentimental hysteria along these lines had an immediate effect upon wrongdoing and guiltiness, causing an unavoidable outcome. Ives makes reference to that in the end, the sentimental hysteria over Mods and Rockers withered away. What halted it? From the perspective of the general population and broad communications, it was to a great extent a melting away of intrigue. Mods and Rockers as society villains were supplanted by other new and newsworthy marvel. (Ives, n. d. ). Before looking all the more carefully at three further rates of conviction based frenzies, it could be viewed as critical to take a gander at the manner by which sentimental hysterias can be separated into five components, which characterize it: concern, antagonistic vibe, agreement, disproportionality and unpredictability (Goode and Ben-Yehuda 1994, p. 33-40).

Are Degrees Being Devalued

Are Degrees Being Devalued The OE Blog Figures released by the Higher Education Statistics Agency (HESA) this week reveal a steep increase in the numbers of degrees being awarded at upper second and first class level, with nearly 10,000 more firsts awarded last year than in the academic year 2009-10. An enormous one in six of all graduates last summer achieved a first class degree, prompting concerns of saturation in an already overwhelmed job market. The statistics show that 64% of all first degrees awarded last year were at upper second or first class level, with 66% of female students achieving this grade. But with around 2,500,000 students currently enrolled in UK universities, there are fears that such high numbers of graduates leaving university with top class degrees will lead to a devaluation of the qualification within the employment market, making it even harder for recent university leavers to find jobs. Since the advent of the economic crisis, horror stories have abounded about arbitrary methods used by head-hunters and prospective employers to narrow down the thousands of applicants applying for a single job. Whilst university education and degree grades count for something, urban myths have swiftly arisen about piles of applications simply being shredded, or anyone with a surname in the second half of the alphabet just not being considered at all! This problem is only likely to be exacerbated by the over-use of the top available degree grade, preventing employers from being able to use it as a distinction of exceptional quality. Popular media images of the past year have shown graduates of top UK universities standing in town centres wearing sandwich boards offering to work at any price, whilst the rise and rise of unpaid interns has been clearly documented. So is it a mistake to continue to pump out more and more graduates with first class degrees into the job marketplace? In a world where employers face mountains of application forms for a single job, reserving the distinction of a first class degree for a very few, top students would surely help to single out those with the most outstanding academic achievement and work ethic, making a fairer division possible in the application process. To flood the jobs market with a wave of tens of thousands of first class degree holders every year risks creating a whole new tier system, in which those with an upper second class degree might not be considered for any jobs at all! In addition there remains the problem of differentiating between the value ascribed to different classes of degree as awarded by different universities and courses. Whilst it is true that a first class degree is a great achievement, should somebody with an upper second class degree from a top university like Oxford or Cambridge be considered less skilled than a candidate with a first class degree from a less prestigious institution? If one in six graduates are achieving a first, it is extremely likely that it will be these hard working and high achieving graduates of top universities who will lose out on opportunities to less academic peers from poorer universities whose examining bodies have awarded huge numbers of first class degrees. The job market and the education system are both in a mess. But as with the ever increasing grades and ever decreasing prestige of the A-level system, simply awarding higher and higher marks is not the way to fix it.

Analysis Of The Book The Richest Man On Babylon By...

Morals and principles in business is what has kept the world going for centuries and what continues to fuel progress today. These ethics have not changed much since the book, â€Å"The Richest Man in Babylon,† was written by George S. Clason originally in 1926. In this book, Clason discusses a unique set of financial strategies and standards, such as the â€Å"The Seven Cures,† that relate with the class, Agricultural Financial Management, and life in general. With this book being written in the 1920s, it was a great time for the people living during that era, until 1924 when agriculture started witnessing the factors of the Great Depression. Although the book is set in Babylonian time, Clason created the parables in a storytelling format that makes†¦show more content†¦Although a budget is one part of this process, we must learn to save money first. Specifically, in this book it says to set aside one-tenth of what we earn and save it (ch.5). Setting aside one- tenth of what we earn allows us to make more suitable decisions on what we do with the other nine-tenths to live our daily lives. After a certain point, the one-tenth that we save every time we earn grows more and more to be able to buy the things we want or even really need. Saving a tenth of what is earned and budgeting the rest is only two of the seven cures that Arkad relays to the group of students. For the tenth that is saved, his third cure is to simply invest it. Compound interest is wonderful when it comes to saving money versus when borrowing money because both the principal and interest accumulated earn interest. By investing the saved money, it then becomes much larger and even greater income (ch.8). Although this may sound great, the fourth cure tells us that we must learn to secure small amounts before investing in substantial amounts. In class, we have learned that where there is risk, there is gain or loss. Whether we decide to loan the money or finance it, we must a ssure that we are loaning it to a reputable source or understand the dangers that lie in investing it (ch.8). Taking on another perspective, the fifth cure is to, â€Å"Own thy own home.† Mortgages were set so that

Book Review on Start-Up Nation

The authors of the book seek to identify the reasons that can be attributed to Israel’s economic success despite the nation’s small size both geographically and by population. Israel as a nation is faced by the some of the most formidable challenges in its pursuit of economic development. The country exists in a neighborhood of hostility, and many of its Arabic neighbors do not have any economic ties with the country. This economic isolation has meant that the country does not enjoy the economic benefits of regional integration. However, despite this challenge, the country has experienced tremendous economic growth and enjoys a vibrant economy characterized by many start up ventures. The authors have advanced several reasons for this economic success (Senor Singer 2009). The authors have identified the persistence that is ingrained in the Israeli culture as one of the reasons for the nation’s success. The culture of not giving up on any venture despite the challenges that are encountered has been identified by the authors as one of the reasons that Israel has been enjoying success in the global market. The persistence that is promoted by the Israeli culture is therefore perceived as a business asset which when used appropriately and effectively can lead to success in the global market (Senor Singer 2009). It is mandatory that every Israeli citizen undergoes military training and practice for a particular period of time. This practice enables individuals to develop responsibility, initiative, networking abilities and personal discipline (Senor Singer 2009). These are important attributes that are essential for success of any marketer, and this partly explains the country’s effectiveness in marketing itself and its products in the global arena. The country educational system has been cited by the authors as one of the reasons for the country’s economic success. This strong educational system, combined with the governments encouragement and funding for research and development has played a key role in ensuring that the country continues to develop new and innovative products which are competitive in the global market (Senor Singer 2009). Tolerance for failure is another of the reasons for Israel’s economic success. Emphasis is given of the creativeness and innovativeness of a business project rather than emphasizing on the end product of the process. This has led to the development of highly innovative and creative companies in the country which have actively contributed to the development of new products which are competitive in the global market. The authors have proposed that other nations adopt these strategies that have been used by Israel to increase their competitiveness in the international market. Countries are advised to develop the most appropriate education system to develop creativity and innovativeness, and promote venture businesses in their countries (Senor Singer 2009). Tolerance for business failure during start ups should not be looked down upon as this is the most critical stage in the development of any business. Some of the propositions to follow Israel’s example are not practical in other countries. Mandatory military service is practically not possible in countries which have very high populations and its beneficial effects on business may thus not be achieved. Different nations also have different educational systems that are tailored to meet the countries’ specific needs. Simply emulating Israel’s educational system will not make a country more competitive internationally. Implications for global marketing The Israeli success stories have considerable implications to global marketing. The discipline, responsibility and networking that nationals of the country learn from their mandatory military success are an important asset in the global market. It enables companies from the country to develop responsible and well informed strategies to develop innovative products that are highly competitive in the global market. It also enables easy formation of international marketing networks which are essential for successful international marketing (Travis 2007). The development of creative and innovative products that can compete effectively in the global market is important towards ensuring a country’s or a company’s continued success in the international market. The Israeli example given in the book clearly illustrates the important role that education, research and development plays towards the achievement of global marketing success. Research and development is critical in market identification, development of appropriate and competitive products, development of the most effective marketing strategy and the successful management of companies marketing internationally (Mohan 2005). The Israeli case discussed in the book further offers an insight on the importance of the appreciation of cultural diversity in global marketing success. The authors of the book have noted that the Israeli population is composed of immigrants from countries with different economic and cultural practices. This has enabled the companies in the country that market internationally to have an appreciation of the different cultures and social situations of the markets they operate in. this enables the development of the most appropriate marketing strategy for each foreign market. Ability to fit into the social and cultural settings of different markets is considered one of the major factors that companies should consider on entry to foreign markets, and Israel’s case appropriately makes a good example. Development of strong companies able to weather the highly competitive environment of international marketing is essential to ensure success in the global market. Responsibility and innovation that permeates in the Israeli companies as a result of virtues gained from mandatory military practice has resulted in the development of stable companies with sound management. This has enabled development of products that are able to compete in the global market. The sound management enjoyed by those companies at home contributes to their success in the international markets (Mohan 2005). Government support for companies which trade in the international market also plays a key role in ensuring the success of companies in the global market. As illustrated by the Israeli case in the book, government support to companies trading both domestically and internationally plays a key role in ensuring that the companies’ products are able to compete competitively in the global market. It is important that governments support the global marketing initiatives of firms within their borders, and the Israeli scenario presented in the book is a perfect example (Daniels, Radebaugh Sullivan 2007). Strategic alliances are important to the success of global marketing initiatives and strategies of any company. The networking culture developed by both individuals and companies from Israel contributes to the formation of global marketing strategic alliances with trading partners from different parts of the world. This works effectively towards ensuring the success of such companies global marketing activities and increased competitive edge over business rivals in the international markets (Mohan 2005). Government support, continued innovativeness of companies, sound management practices and formation of strategic alliances with companies in other markets are the methods employed by Israel that enable its excellent performance in the international market. These practices show a connection between the Israeli business practices and the accepted practices in international market which contribute to success in the global market. References Daniels, J., Radebaugh, L. Sullivan, D. (2007). International Business: Environment and operations. (11th ed.). New York, NY: Prentice Hall. Mohan, J. R. (2005). International Marketing. New York, NY: Oxford University Press. Senor, D. Singer, P. (2009). Start-up Nation: The Story of Israels Economic Miracle. Washington, DC: Twelve. Travis, T. (2007). Doing Business Anywhere: The Essential Guide to Going Global. Hoboken, NJ: John Wiley Sons.

Negligence Paper Free Essays

Negligence Paper Ann Fairvalley University of Phoenix HCS/ 478 Negligence Paper Imagine waking up in the recovery room from being sedated for a procedure in which one of your limbs has been amputated. While in recovery you are in and out of consciousness. Finally after being in recovery for 2 hours you are taken to a step down unit to recover and receive teaching and therapy. We will write a custom essay sample on Negligence Paper or any similar topic only for you Order Now After getting settled into bed you gets the guts to throw back you sheets and take a look where there was once a left leg. To your horror your left leg is there and your right leg is not! â€Å"The Joint Commission considers wrong site surgery to be a sentinel events which is defined as â€Å"an unexpected occurrence involving death or serious physical or psychological injury, or the risk thereof. Serious injury specifically includes loss of limb or function† (Dillon. 2008. ). † This was an all too familiar of a situation for one Mr. Joseph Benson a 62-year-old diabetic with circulation problems that required a leg amputation. In this paper I plan to explore the legal implications in regards to the differences between negligence, gross negligence and malpractice. I will also explore some rational as to why union problems and/or nursing shortages could have been the cause of this disaster. Lastly I will describe the importance of documentation in regards to potential negligence as if I was the nurse involved with Mr. Benson’s care. I will briefly describe my ethical principles, which would guide this practice and how I would document the case to satisfy ethical and legal requirements. Negligence as defined by Black’s Law Dictionary (1979) and the Joint Commission on Accreditation of Healthcare Organizations (JCAHO, 2002) is the â€Å"failure to use such care as a reasonably prudent and careful person would use under similar circumstances. † It is the predominant theory of liability in medical malpractice litigation (King, 1986) (Weld. Garmon. Bibb. 2009. ). † During my experience as a surgical nurse working in Obstetrics we used checklists and timeouts to make sure that we followed hospital protocols during our procedures. The checklists were in place to make sure procedures and paperwork was completed in an orderly and prudent manner. We could not continue onto the next step in the checklists until it was crosschecked by another licensed nurse or physician. This was put in place to ensure the patient’s well being and safety was addressed at each step in the checklist. Each one of the JACHO accredited hospitals has a similar checklist in place to ensure the patient’s wellbeing and safety. By having timeouts and checklists this could possibly prevent negligence. Gross negligence means, â€Å"reckless indifference to or a deliberate disregard of the whole body of stockholders† or actions which are â€Å"without the bounds of Reason (Sharfman. 2006. ). † One example of gross negligence would be giving a patient a higher dose of a narcotic instead of wasting the unused portion in order to keep the patient quiet and sleeping during a hectic shift. This nurse would have made a con scious decision to heavily sedate her patient against doctor’s orders, which would constitute gross negligence on the part of this nurse in this situation. In the case of Mr. Benson I think the physician could have been found guilty of gross negligence. If the doctor in this case would have followed timeouts and checklists the wrong procedure could have been avoided. â€Å"Barron’s Law Dictionary (1991) defines malpractice as a professional’s improper or immoral conduct in the performance of duties, either intentionally, through carelessness, or through ignorance (Weld. Garmon. Bibb. 2009. ). † The physician in this case could also be found guilty of malpractice. His neglect of professional duty comes in question as to the welfare of Mr. Benson. Did the physician show a lapse of judgment in his conduct during the time prior to the actual surgery by not following the procedures and protocols? It was not documented in the article as to the physician’s demeanor or conduct during the actual procedure. I do not have a written account of the scrub nurses or other Operating Room staff testimony as to what actually happened in this Operating Room. It would be speculation on my part to assume the worst of the physician without having all the details before me. I choose to agree with the patient. Mr. Benson was orrified at the outcome of his procedure. I would not matter to me whether the Neighborhood Hospital had nursing shortages or problems with the unions all I would be concerned with is how could this happen and what is the hospital going to do about this mishap. I would contact an attorney who specializes in Malpractice litigation and see what my options were as far as litigation against the hospital and also the physician. I would research about sentinel events and JACHO regulations which could further my case against the hospital and physicians who were involved. It is very important to document each and every step and to narrate in written form what happens while the patients are under your care. In the day-to-day world of nursing we have a saying â€Å"If it wasn’t documented it never happened. † I have never forgotten these words. It made a resounding impression on my professional nursing practice. Good, bad or ugly I document what actually happens during my shift and my care of my patients. At times, this includes having to document physicians demeanors, actions or lack of. I have had to document that I made several attempts to reach a physician by phone and left messages on his answering service and voicemails in which he did not return phone calls in a timely manner. It can be very frustrating as a professional nurse when this situation occurs as you are put in a place in which you are against a rock and a hard place. Nonetheless, you have to document to protect yourself and your patients. In conclusion I have defined negligence, gross negligence and malpractice. I have given personal stories of how these terms applied to what I have seen in my professional nursing career. I agreed with Mr. Benson and his position and did not agree with the rationale of the Neighborhood Hospital for the injustice, which happened to Mr. Benson. Lastly I described the importance of documentation in the role of a nursing professional. I would hope that the next time I need a surgery or a minor procedure that I can trust my hospital and the staff to perform as they should, this would include following hospital procedure and protocols as well as follow there professional standards correctly. References Dillon, K. (2008). Time out: an analysis. AORN Journal, 88(3), 437. Retrieved from EBSCOhost. Sharfman, B. S. (2006). Being Informed Does Matter: Fine Tuning Gross Negligence Twenty Plus Years After Van Gorkom. Business Lawyer, 62(1), 135-160. Retrieved from EBSCOhost. Weld, K. , Garmon Bibb, S. (2009). Concept analysis: malpractice and modern-day nursing practice. Nursing Forum, 44(1), 2-10. Retrieved from EBSCOhost. How to cite Negligence Paper, Essay examples

A Case Study Solution and Lecture notes Of 250 Gram Bega Tasty Cheese

Question: Describe about the SWOT, Pestle and Porterss five forces analysis of 250 gram bega tasty cheese? Answer: SWOT of Bega Cheese Strengths: The product is number one cheese brand in Australia. Moreover, it engages large customer circle. Further, the production of bega cheese is cost effective and it is easily available in the market. Weakness: The Company is not able to generate high production of bega cheese due to unstable climate of the region. Moreover, company takes huge time in processing the 250 gram cheese in the market. For instance, there was 8% drop in milk intake because of that revenue from bega cheese has dropped to 4% (ABC Rural, 2014). Opportunities: As the bega cheese contains only 2 grams of fat for each slice which is an opportunity for the company to reach out to youth or people that are health conscious. Moreover, market of bega cheese can be expanded in the foreign soil. For example, people of Canada are more health conscious. Therefore, products can be made available to Canadas market. Threats: The Company has to face high cost of input for cheese production. Further there are other competitors that are affecting the sale of 250 gram bega cheese. For example, rivals like Devodale, Vitasoy, etc (Battle, 2014). Pestle of Bega Cheese Political: The corporate tax rate imposed by the government of Australia is 30% due to that company is not able to register better revenue from the sale of 250 gram of cheese. Moreover, if the government imposes new tax regarding the acquisition of milk from farmers or on milk solids then it can lower down the production of bega cheese (Countdown NZ Ltd, 2015). Economic: The inflation rate in Australia is 1.7% in 2014which decreased from 2.3%. Therefore, it is advantageous for the company to increase the sale of cheese. Moreover, the price of cheese can be fixed by company as per the purchasing power of customers. Social: The people in the society are more inclined towards enhancing health condition and thus they avoid fatty food. Therefore, 250 gram cheese contains 65% reduced fat that can help in increasing the sale and reaching out to large customers (Dairyaustralia.com.au, 2015). Technology: The most advanced technology is used such as food processing technology is employed for transforming raw material into finished product. On the other hand, cheese processing machinery, industrial mixer grinder, etc are being used for the production of bega cheese. Legal: The consumer laws are being followed so that best cheese product can be delivered to consumers which do not affect their health. Moreover, safety standard is also followed in every phase of cheese production till its delivery to market (ABC Rural, 2014). Environment: In order to bring sustainability in the environment, the company uses organic packaging for 250 gram bega cheese so that it can be easily dumped or reused. Therefore, it helps in enhancing the environment. Porterss five forces analysis for 250 gram bega tasty cheese Threat of new entrants: The entry of new cheese product brand can affect the market of bega cheese. The new entrants such as Liddells and Coon are slowly gaining the market share which can disturb the earning of bega cheese and its market. Bargaining power of suppliers: The suppliers can have the bargaining power as the suppliers of milk solids is less in number and in order to run the business and produce bega cheese the company will be requiring milk solids or milk. It has been found from NSW Country Hour report that bega cheese $7.22 per kilogram for milk solids to suppliers of New South Wales. Bargaining power of customers: The population of Australia is 23.13 million and per capita consumption of cheese product is 13.4. Moreover, the quality cheese making industry is less in the region because of that customer has less power to force company to decrease the price of bega cheese (Countdown NZ Ltd, 2015). Threat of substitute product: The major threat that can be related to bega cheese can be milk, butter/blends or yoghurt. As the per capita consumption of milk is consumed higher in comparison to other milk products and further, yogurt is third and butter consumption is fourth. Therefore, if bega cheese does not continue with its quality and consideration to fat then the product may lose its market share and customer base. Degree of Competitive Rivalry: The major rivals in context to bega cheese are Devodale, Vitasoy and Lemnos that can affect the sales and revenue of 250 gram of bega cheese. The price of other rival product is close to the price of bega cheese that $3.20 for 250 gram. Therefore, the company has to invest to promote the bega cheese and upgrade it at regular interval so that it can maintain its market and gain competitive edge over other competitors (Dairyaustralia.com.au, 2015). References ABC Rural, (2014). Bega Cheese confident for dairy industry. [online] Available at: https://www.abc.net.au/news/2014-07-03/bega-milk-prices-dairy/5569064 [Accessed 4 Feb. 2015]. battle, '. (2014). 'Dairy wars' not over as Bega Cheese positions for battle. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/business/dairy-wars-not-over-as-bega-cheese-positions-for-battle-20140219-32zk5.html [Accessed 4 Feb. 2015]. Countdown NZ Ltd, (2015). Buy bega cheese slices superslim 250g online at countdown.co.nz. [online] Available at: https://shop.countdown.co.nz/Shop/ProductDetails?Stockcode=12958name=bega-cheese-slices-superslim [Accessed 4 Feb. 2015]. Dairyaustralia.com.au, (2015). Australian Dairy Consumption Summary - Dairy Australia. [online] Available at: https://www.dairyaustralia.com.au/Markets-and-statistics/Production-and-sales/Consumption-Summary.aspx [Accessed 4 Feb. 2015].

Theories of Situational and Participative Leadership

Biography of F. Scott Fitzgerald

Biography of F. Scott Fitzgerald F. Scott Fitzgerald, born Francis Scott Key Fitzgerald (September 24, 1896 – December 21, 1940) was an American author whose works became synonymous with the Jazz Age. He moved in the major artistic circles of his day but failed to garner widespread critical acclaim until after his death at the age of 44. Fast Facts: F. Scott Fitzgerald Full Name: Francis Scott Key FitzgeraldKnown For:  American authorBorn:  September 24, 1896 in St. Paul, MinnesotaDied:  December 21, 1940 in Hollywood, CaliforniaSpouse:  Zelda Sayre Fitzgerald (m. 1920-1940)Children:  Frances Scottie Fitzgerald (b. 1921)Education: Princeton UniversityNotable Works: This Side of Paradise, The Great Gatsby, Tender Is the Night, The Curious Case of Benjamin Button Early Life F. Scott Fitzgerald was born in St. Paul, Minnesota, to a well-off upper-middle-class family. His parents were Edward Fitzgerald, a former Marylander who moved north after the Civil War, and Molly Fitzgerald, the daughter of an Irish immigrant who made a fortune in the grocery industry. Fitzgerald was named after his distant cousin, Francis Scott Key, who famously wrote â€Å"The Star-Spangled Banner.† Only a few months before his birth, two of his sisters died suddenly. The family did not spend his early life in Minnesota, however. Edward Fitzgerald worked mostly for Proctor and Gamble, so the Fitzgeralds spent most of their time living in upstate New York and in West Virginia, following Edward’s job demands. Nevertheless, the family lived quite comfortably, thanks to a wealthy aunt and Molly’s inheritance from her own rich family. Fitzgerald was sent to Catholic schools and proved to be a bright student with a particular interest in literature. In 1908, Edward Fitzgerald lost his job and the family returned to Minnesota. When F. Scott Fitzgerald was 15 he was sent away from home to attend a prestigious Catholic prep school, the Newman School, in New Jersey. College, Romances, and Military Life After graduating from Newman in 1913, Fitzgerald decided to stay in New Jersey to continue working on his writing, rather than returning to Minnesota. He attended Princeton and became heavily involved with the literary scene on campus, writing for several publications and even joining a theatre troupe, the Princeton Triangle Club. During a visit back to St. Paul in 1915, Fitzgerald met Ginevra King, a debutante from Chicago, and they began a two-year romance. They conducted their romance mostly through letters, and she was reportedly the inspiration for some of his most iconic characters, including The Great Gatsby’s Daisy Buchanan. In 1917, their relationship ended, but Fitzgerald kept the letters she’d written to him; after his death, his daughter sent them to King, who kept them and never showed them to anyone. F. Scott Fitzgerald in his military uniform in 1918; he never saw action in the war.   Time Life Pictures / Getty Images Fitzgerald’s writing-related activities took up the bulk of his time, which meant he neglected his actual studies to the point of being on academic probation. In 1917, he officially dropped out of Princeton and joined the Army instead, as the U.S. was just joining World War I. He was stationed under the command of Dwight D. Eisenhower, whom he despised, and feared that he would die in the war without ever having become a published author. The war ended in 1918, before Fitzgerald was ever actually deployed overseas. New York and Europe in the Jazz Age While stationed in Alabama, Fitzgerald met Zelda Sayre, the daughter of a state Supreme Court justice and a Montgomery socialite. They fell in love and became engaged, but she broke it off, worried that he would be unable to support them financially. Fitzgerald revised his first novel, which became This Side of Paradise; it sold in 1919 and was published in 1920, becoming a quick success. As a direct result, he and Zelda were able to resume their engagement and were married that same year in New York City at St. Patrick’s Cathedral. Their only daughter, Frances Scott Fitzgerald (known as â€Å"Scottie†) was born in October 1921. The Fitzgeralds became staples of New York society, as well as the American expatriate community in Paris. Fitzgerald formed a close friendship with Ernest Hemingway, but they came into conflict over the subject of Zelda, who Hemingway openly hated and believed was holding Fitzgerald’s career back. During this time, Fitzgerald supplemented his income by writing short stories, since only his first novel was a financial success during his lifetime. He wrote The Great Gatsby in 1925, but although it’s regarded as his masterpiece now, it was not a success until after his death. Much of his writing was tied to the â€Å"Lost Generation,† a phrase coined to describe the disillusionment in post-WWI years and often associated with the group of expatriate artists with which Fitzgerald mingled. Zelda and F. Scott Fitzgerald, circa 1921. Time Life Pictures / Getty Images   In 1926, Fitzgerald had his first movie offer: to write a flapper comedy for the United Artists studio. The Fitzgeralds moved to Hollywood, but after Fitzgerald’s affair with actress Lois Moran, their marital difficulties necessitated a move back to New York. There, Fitzgerald began working on a fourth novel, but his heavy drinking, financial difficulties, and Zelda’s declining physical and mental health got in the way. By 1930, Zelda was suffering from schizophrenia, and Fitzgerald had her hospitalized in 1932. When she published her own semi-autobiographical novel, Save Me the Waltz, in 1932, Fitzgerald was furious, insisting that their lives together were â€Å"material† that only he could write about; he even managed to get edits made to her manuscript before publication. Later Years and Death In 1937, after Zelda’s final hospitalization, Fitzgerald found himself financially unable to decline an offer from Metro-Goldwyn-Mayer to move to Hollywood and write exclusively for their studio. During that time, he had a high-profile live-in affair with gossip columnist Sheilah Graham, and he wrote a series of short stories mocking himself as a Hollywood hack. His hard living began to catch up with him, as he had been an alcoholic for decades. Fitzgerald claimed to suffer from tuberculosis–which he very well may have–and he suffered at least one heart attack by the end of the 1930s. On December 21, 1940, Fitzgerald suffered another heart attack at his home with Graham. He died almost instantly, aged 44. His body was taken back to Maryland for a private funeral. Since he was no longer a practicing Catholic, the Church refused to allow him a burial in the Catholic cemetery; he was instead interred at Rockville Union Cemetery. Zelda died eight years later, in a fire at the asylum where she was living, and she was buried next to him. They remained there until 1975, when their daughter Scottie successfully petitioned to have their remains moved to the family plot at the Catholic cemetery. Legacy Fitzgerald left behind an unfinished novel, The Last Tycoon, as well as a prolific output of short stories and four completed novels. In the years after his death, his work became more praised and more popular than it ever was during his life, especially The Great Gatsby. Today, he’s regarded as one of the greatest American writers of the 20th century. Sources Bruccoli, Matthew Joseph. Some Sort of Epic Grandeur: The Life of F. Scott Fitzgerald. Columbia, SC: University of South Carolina Press, 2002.Curnutt, Kirk, ed. A Historical Guide to F. Scott Fitzgerald. Oxford: Oxford University Press, 2004.

Final project (module 1-7) Essay Example | Topics and Well Written Essays - 2250 words

Final project (module 1-7) - Essay Example The paper will discuss how the organization uses various channels of communication to relay messages to different stakeholders such as customers, suppliers and employees. The paper will discuss the communication approaches used in the organization and applicable communication theories. Accordingly, the paper will go further to discuss the major forms of interpersonal communication and implications of interpersonal relationships on communication. The paper will also reflect on how ethics and values affect communication and benefits of promoting diversity in communication within the organization. The paper will further outline the barriers to making informed decisions and conflict resolution among various stakeholders within the organization. The last part of the paper will entail outlining a recommendation plan that will ensure effective communication and conflict resolution in order to facilitate the attainment of the organizational objectives. Table of contents Page number 1. Abstra ct †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....2 2. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 3. Organizational communication at Silicon Limited†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦..†¦..5 a. Flow of communication within groups and between individuals†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 b. ... Reflections on organizational and individual ethics and values through communication†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 h. Promotion of diversity through communication†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..14 i. Barriers of making informed decisions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 j. Communication used in decision-making†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 k. Description of conflicts and methods for resolution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....17 l. Conflict styles and strategies used in organization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..18. 4. Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..19 5. Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....20 6. References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....22 1.0. Introduction Communication refers to the exchange of information and ideas between the sender and receiver using a specified communication channel. Silicon Limited uses both informal and formal patterns of communication such as memos, letters, message boards, e-mails, newsletters and informal channels like face-to-face discussions. The choice of communication channels depends on the nature of the message and purpose of communication. The aim of communication in the organization is to ensure effective delivery of messages and foster work relationships among different stakeholders. Magazines, company website, and brochurers are used to provide external stakeholders with information regarding the company mission, products and notifications of strategic changes and events that are expected to occur in the organization. Postmodernism, critical and feminism

An issue in the economic of human capital Essay

An issue in the economic of human capital - Essay Example It is important to measure individuals and specific countries on their abilities to deploy educated and healthy and even able workers based on different pillars including favorable working environment. Economics of human capital recognizes that not all labor is equal and it is important to invest on the employees to improve on their productivity. One important issue in economics of human capital is hiring and recruitment. The quality of employees hired will determine the success of the company in question. Hiring and recruitment involves advertising for specific job and attracting qualified candidates, interviewing them and then hiring the most suitable for the job (Brown 2). It is important for the HR to advertise for jobs candidly in a manner all the interested candidates will understand. It is also important to develop a computerized hiring system to ensure that there is no bias in the hiring of qualified candidates. It should also conduct surveys on regular basis to gauge the level of productivity of the applicants and the hiring managers. In recruitment, the size and the specific practices of the organization determines whether it is conducted internally or externally. Use of internet in all aspects of the recruitment process also makes the process efficient and effective. It enables the process to be unbiased. The members of the recruitment process are able to seek for potential candidates via various forms of social media including their website. Internal recruitment is the process of selecting candidates for a specific job in the same organization. The employee is mostly from the same workforce but is recruited for another role in the company. This is often the case in promotions or to be in a position to meet other urgent needs in the company (Murphy 3). The company may lack enough time to seek for other

Business plan for a fruit processing company

Business plan for a fruit processing company Our Business Plan will be about fruit processing. This will reduce fruits post harvesting loss through processing fruits in syrups and concentrates. This will help middle and low income eaners as we find there is high need of fresh fruits juice as many of fresh fruits juice are imported and sold in high price which normal Tanzania citizen cant afford. Our company will be situated in Korogwe Tanga where there are many firms. Company has three partners, Mildred, Sophia and Saja. ABRIVIATION ASDP Agricultural Sector Development Programme ASDS Agricultural Sector Development Strategy BIT Board of Internal Trade DACHE Dar Es Salaam College of Home Economics Ltd GDP Gross Domestic Product HKMU Hubert Kairuki Memorial University MAFC Ministry of agriculture Food Security and Cooperatives MITM Ministry of Industries Trade and Marketing NARS National Agricultural Research Institute PASS Private Agricultural Sector Support SIDO Small Scale Industries Development Organization SIDP Sustainable Industry Development Programme SUA Sokoine University of Tanzania TDV Tanzania Development Vision TFDA Tanzania Food Drugs and Cosmetics Agency UDSM University of Dar es Salaam BUSINESS PLAN 1.0 Executive summary The current agriculture potentiality contributes about 26.5% of GDP and it provides employment about 70% of total labour force. Tanzania grows a range of fruit including topical and temperate. The annual production of fruits is 678,515MT (this is 5% of potential area exploited) [tanserve n.d] Agro processing in the industrial sector is indeed one of the underdeveloped sub sectors and according to a report by Commonwealth Secretariat (1997) it was seen to consume about 1% of the horticultural raw materials produced in Tanzania as compared to 80% in Malaysia which also is in the category of developing country [practicalaction n.d] Agro processing and especially small -scale processing is becoming very important in the country as means to reduce crop losses and value addition at production and collection sites and a way of income generating activity.[practicalaction n.d] However, the sector experience losses during and after harvest. Post harvest losses of fruits and vegetables are estimated at 50 to 80%. These losses are more meaningful economically compared to the cost of compensating for losses through increased crop production. Losses are caused by among another factors, mechanical, physical and biochemical aspects. SOMIL intends with this financial and economical projection the idea will bring new concept in a market and good strategies which will enable the company to acquire a good market position initially the company may have up and downs of new start but with the partner potentiality gradual the sales may increase once SOMIL gets good eyes to watch over it operations. A daily production of between 2000 and 3000 kilograms of fruit product is estimated to be obtained from an input of between 2000 and 3000 kilograms of fruit pulp/product is estimated to be obtained from an input of 5000 kilograms. Production time per annum is estimated to be 240 days. And the project intends to employ 22 people and it is an investment of Tshs. 300,000,000.00 which will realize Tshs 144,000,000.00 in year five times. Total production costs are estimated at Tshs. 290,000,000.00 in year one gradually rising in years two and three then falls in year five onwards. Project cash flow is favourable, it will start making profits from the first year of the project and all loans be repaid by third year of operation. This will be showing clearly in financial. 2.0 THE BUSINESS 2.1 The opportunity According to government record and statistics show the annual production of fruits to be 678,515MT, but this is only 5% of the potential area exploited and this can be caused by lack of where to send the increased production. 2.2 Need to be filled This project so as to say will focuses on increasing fruits usability which experience enormous looses especially during the season and create new opportunities for industrial development in rural areas through processing of fruits for fresh juice. More so, the initiator of this idea is a professional expert in the field of post harvest processing, having a long term experience in offering knowledge to small scale food processors and food enterprises and managed to make them grow to a medium scale capacity. 2.2.1 How the proposed business will fills the need With the capacity of operation which business plan to operate in, the company will process fruits for juice which will be consumed by low and medium income earners who are not able to buy exported fresh fruit juice. 3.0 Company and Company history Initially idea was brought by one of the partner who is professional in a filed and she has long term experience in food processing later on the idea was joined by two other partners who contribute in capital invested. 3.1 Company mission statement To provide 100% satisfaction by offering fruit in syrup and fruit concentrates of the highest quality, impeccable services, guaranteeing accurate supply, fast delivery and developing strong relationships with farmers and medium to small scale fruits processing business and entrepreneurs. 3.2 Our vision SOMIL forecast to be competitive in service while taking on prior responsibilities that are pertinent to our clients needs through producing strict quality and safe products, for health and economical satisfaction. 3.3 Company objective The products to be made include quality and safe fruits of the season concentrates and fruits in syrup. Neutrality will govern the products made since raw materials will basically comprise of fresh, mature fruits of the season without non-fruit fortification. SOMIL products are intermediate since they form raw material to juice making, wine making and fruit salads to other small to medium scale industries. Availability regardless seasonality forms another niche value to SOMIL products. The main objective is to ensure sustainable economic, food and nutrition security by seasonal reduction of fruits post harvest loses by 10% through processing. 3.4 Specific objectives To ensure the establishment of fruit concentrate and fruits in syrup industry is in place by end of year one of the project inception To establish appropriate links with stakeholders who will daily deliver to the industry quality seasonal fruits for processing To continuously encourage and support value addition to seasonal fruits so that the farmers are economically empowered Together with farmers and other stakeholders of the project area, to reduce the post harvest losses by 50% through fruits processing by year 2013 To continuously support technology developments in the post-harvest system according to zonal conditions, climatically, and socio-culturally and according to the needs of the clients for effective and sustainable availability of the industrys raw material. 4.0 COMPETITIVE ADVANTAGE Fruit concentrates and fruits in syrup are made from fresh fruits of the highest quality, maturity, and health from both temperate and tropical zones. The fruits have to be selected and graded through a rigorous quality control system so that all of our products have the best flavors and nutrient content that meet the national and international quality and safety parameters and standards. The products made by SOMIL will be raw material to other secondary fruit products that include among others; juices, wines, fruit salads and fruit based products. Bulk packaging will govern the products and minimum carriage weight will be 20 kilogram and maximum 200 kilogram drums. Literature review and a study visit to few industries in Dar es salaam indicates about 16medium scale and 300 small scale prospective competitors, however, paste, fruit concentrates and fruits in syrup are not their core activities to any of these companies. They specialize in finished products of this semi finished products. Similarly, the demand for SOMIL products especially during off seasons in which consumers shift to imported pastes and fruit concentrates is prospectively high. Furthermore, customers of secondary products (finished products) have become health conscious, which add to the unique selling point of the company products. The company is reputed of having competent employees both professionally and aggressiveness to deliver as per vision of the company. 4.1 Description of the business model The company will deliver its products in the first come first served basis. Since nature of business entail quality and safe semi finished products than enterprises of finished products will certainly find them highly convenient both as a time saver as well as all-seasons products. Despite the presence of few competitors the demand is rarely met, also they utilize mostly the imported concentrates that are generally fortified with non fruit material thus reducing the products nature and quality. Consumers of the finished products have become health conscious which adds to the unique selling point of SOMIL products as they are naturally made from whole fruits and vegetables with nothing added hence making the product whole, fresh and nutritional. The company is reputed of having competent employees both professionally and aggressiveness to deliver as per vision of the company. 4.2 How the business will create a sustainable competitive advantage Production cost govern to a large extent pricing strategy but also comparisons have to be made with competitors prices so a not to be very different for a product of similar or near similar. Other quality parameters such as health impact, intellectual property etc will also be considered in the setting. According to studies on food habits conducted by use of a case study of Dar es Salaam, consumers reported to be willing to pay a little more for a healthy product especially when they are ensured of its quality and safety (Mjawa, 2003) For this reason, if a small price difference is set (ceteris peribus), it will make the business sell few volumes of quality products yet with profits till it gains market reputation. 5.0 CURRENT STATUS AND REQUIREMENTS The location of the production area will be Korogwe town and marketing office will be Korogwe District Tanga region. The choice of a production location is strategically due to the place being the major centre of fruits growing with a horticultural hinterland. Besides Korogwe being centrally located it allows easy transportation of inputs and raw materials to the industry as well as products to the selling centre and consumers due to its proximity to most areas. The location will also tap the availability of labor that has been left redundant by many crop estates and industries that were closed and some are now affected by the world economic recession. Ample availability of steady services like ICT, electricity, and water are taken into consideration when selecting the location. Taking into consideration that this is a start up project, the following will form a production and operation processes. Table 2: Production process Step Process Description 1 Site acquisition, registration of business and other start up logistics Site us owned by one of the partner which will be transfer in the business under the law and legal contract. 2 Purchase of equipment Machineries equipment with the capacity of producing 500-800 kilograms per hour will be procured. Office equipment, a vehicle and furniture will also be procured. 3 Employees recruitment Director production and technical, manager administration and finance, manager production and technical will be the first people to be employee operators staff and hiring the security. 4 Purchases of production materials Identification of locations, suppliers of raw materials and other inputs; training on the quality to supply and later purchases to be done 5 Production process Receiving, grading, washing, desizing/pulping, packing packaging and storing 6 Marketing Market research, Transportation, advertisement, selling. 5.1 Description of where the business stands today SOMIL has 120 millions which contributed by three partners in equal shares also the company has plot in Korogwe which has own by one of the partners and transfer to a business through legal entities. 5.2 Description of what the business needs to move forward In order the company to operate successfully the business needs 300 millions. Where by 120millions has already contributed by three partners and remained 180 millions the company look for a loan which will be paid within five years. 6.0 MANAGEMENT The business is directed by three directors, who are partner and shareholder of the business. First partner is MILDRED MLAKI, who has two degree, one from Cape Town University of food and nutrition and the other is for commerce from university of Dar es salaam, Mildred will be overall in-charge of all processing operations. Second partner, SOPHIA MUSSA holder masters in human resource from makerere university of Kampala Uganda, she is working with reputable company in the country and she will be overall in-charge with human resource and public relation of the company. Third partner, SAJA JOHN is a holder of masters in strategies business from Greenwich University; she will be overall in-charge of market operation of the company. The company will employ other work 2 in finance and procurement 2 foreman, and production and technical will be hired and security on term for six month period to help initial stage of layout, installation and commissioning of the machines and equipment. 6.1 ORGANISATION STRUCTURE 6.2 Ownership The business is currently owner by 3 directors as mentioned above and the will contribute 60% of the initial investment and the rest may be sold to any interested investors or development partner. 6.3 Board of Directors/Board of Advisor A Board of Advisor will be selected to advice on matters regarding smooth running of the business based on qualification specific to the organization functions. Advisors will strictly come from research institutes like UDSM Process Engineering Department, SUA, NARS, and TBS etc since the business needs technical expertise and solutions from them for the benefit of making it outstanding in terms of quality and up to date with technological features. A political figure will be included for the health of the business; the main proposal is the Member of Parliament for Korogwe Constituency. 6.4 Key Professional Service Providers The services of a change agent like SIDO experts are vital for advising on entrepreneurship skills including business management and capital acquisition. The service of reputed audit personnel for legal advisor is required by the business, but company will higher advocate professional whenever needed. 7.0 INDUSTRY ANALYSIS The current agriculture contributes about 26.5% of GDP and it provides employment to about 70% of total labour force out of which 56% of them are women. (Human Development Index 2007). This is because of its subsistence nature of Tanzania Agriculture but its potentiality for agriculture growth is immerse taking into the focus of the government strategies. TDV (Tanzania development vision) and ASDS that envisage to transform the existing subsistence-dominated agriculture progressively into commercially profitable and viable production systems so as to make it modernized, commercial, highly productive and profitable by utilizing new technologies and available technologies and manpower in an overall sustainable manner. (www.tanzania.go.tz) Agro processing in the industrial sector is indeed one of the underdeveloped sub sectors and according to a report by Commonwealth Secretariat (1997) it was seen to consume about 1% of the horticultural raw materials produced in Tanzania as compare to (80%) in Malaysia which also is in the category of developing country. Also according to PASS (2002), 65% of the processed products are consumed within the country. This indicates the availability of investment opportunities in the fruits and vegetable processing (www.tanzania.go.tz) Most of the processing plants operate under capacity due to old technology used, irregular supply of raw materials and low technical skills. However, there is some investment in processing industry taking place and efforts are being made to promote more investment in this area. Small-scale processing in becoming very important in the country as means to reduce crop losses and value addition at production and collection sites, and a way of income generating activity. To date over 5,700 processors have been trained and at least 3000 jobs created (SIDO, 2007). The future discourse for industrial development in Tanzania is elaborated in the Sustainable Industrial Development Policy SIDP. The main purpose of SIDP (Sustainable Industry Development Programme) is to set out a path for industrializing Tanzania so that by the turn of the first quarter of the 21st Century is becomes a semi industrialized country. Recently, individuals and or groups of women entrepreneurs and youth have engaged themselves into processing of fruits and vegetables for niche markets. These groups have received basic training in food processing technology through research institutions such as TIRDO (Tanzania Industrial Research Development Organization, TFNC (Tanzania Food Nutrition Centre) SUA (Sokoine University of Agriculture), Agriculture Research Institute Uyole, Mbeya Horticulture Research Training Institute Tengeru, Small scale Industry Development Organization (SIDO) and non-government organizations supporting community, nutrition and health improvement programmes. Such groups are mainly engaged in drying of fruits like ripe bananas, pineapples and mangoes and traditional vegetables such as amaranths, cassava leaves, okra and cowpea leaves. Others are engaged in making products like juices, jams, marmalades, pickles, tomato sauce and wines. (www.tanzania.go.tz) SWOT ANALYSIS TO OUR STARTUP BUSINESS STREGHTHS Highly experienced technologically Willingness to deliver as per vision Strong team of management WEAKNESSES Limited capital to invest in large scale venture A less reputed venture not yet gained a name OPPORTUNITIES Niche markets that take advantage of seasonal shortages Consciousness of fresh and nutritional healthy products by consumers Availability of ample and variety of fruits in most time of the year Location is along the fruits and vegetable growing zone Location centrally located, feasible transport wise to both farmers and consumers Availability of many funding arrangements like loans and grants for investors and entrepreneurs. Recent economic recession will reduce competing imports to a large extent THREATS Importation of less quality but cheap concentrates Emerging large scale investors with similar project Weather calamities such as drought that may hamper production Inconsistent supply of raw materials due to seasonality Substitutes such as Soda and Mineral water especial Uhai, Kilimanjaro, Dasani, masafi and so on 7.1 Competitive position within target market 7.2 Competitors analysis Few medium to large scale industrial processing plants in Tanzania that are currently operational, are located in strategic areas of high production and/or consumption like Bakhresa Food products, Noble Foods beverages Ltd, A-One products and Bottlers Ltd and Redgold in Dar es Salaam region, Darsh Industries Ltd in Arusha region, Dabaga Fruit and Vegetable Caning Factory in Iringa region. These factories produce a range of products that include fruit juices of various kinds, tomato sauces, pickles, wine, ketchup, etc. Other factories are emerging in other potential areas like in Morogoro as more investors venture into this sub-sector. (www.tanzania.go.tz) Table 1. The following table indicates few of the prospective competitors. Name of competitors Product made Strengths Weaknesses Remarks that makes SMS to capture a market share Noble foods-fruits juices Mango juice Fresh mangoes during the season. Have good packages No production during off season, manufactures only one product -mango juice Potential customer during off season may purchase other fruit pulps for SMS Bakhresa Food Industries -|Azam fruits juices Juices: mango, guava, apple, pineapple oranges May not lack raw material due to utilizing imported concentrates, few fresh fruits. Utilizes all the raw material in his own industry Although a big competitor but not threatening because he cannot sell to others hence consumers of SMS are maintained Red Gold Tomato products Sauces and Chill Uses fresh tomatoes during the season, import during off season Do not stock enough for off season production Potential competitor and customer Small scale wineries, juice processors Tomato products, wines, juices and fruit blend recipes Uses fresh fruits of the season Normally do not stock enough for the year. Have little funds and small premises for keeping large amounts of raw materials May be competitors during the season but big customers during off season Other medium and small scale industries Tomato products, wines, juices and fruit blend recipes Uses fresh fruits and vegetables as raw materials to their secondary products Cannot stock due to capital, convenience, expertise and space Potential customer Talking about competitors also there is a threat of substitute such and Soda and mineral water. 7.3 Market size and Trends According to the Confederation of Tanzania Industries directory (2007), the total market is about 316 consumers for these products. The business estimates to capture 10% in the first year 20% in the second year and growing to 30% in year five onwards. This will be due to gaining faith regarding quality as compared to imported products. The business administration will take care of customer training building regarding confidence building. Regarding a study by Tanzania Food Drugs and cosmetic Agency (TFDA) on Inventory of Food industries (2006), medium and small scale industries that will utilize SOMIL products are concentrated in Arusha, Moshi, Dar es Salaam, and Tanga regions and most of these utilize the product as raw material for making secondary products such as sauces, wines and juices. Government efforts to strengthen the increased production of non traditional crops such as fruits and vegetables because they are of high value to both farmers and the country impact positively to the availability of raw materials for SMS products and hence ensure readily availability of raw material for SMS products and hence ensure readily availability of products to clients. The world economic trends may have a positive impact on customers products due to reduction of imported concentrates. 8.0 MARKETING PLAN 8.1 Market Summary SOMIL fruits product will possesses good information about the market and known a great deal about the common attributes of the most prized customer. This information will be leveraged to better understand who is served, what their specific needs are and how SOMIL can better communicate with them. [Kotler P Keller KL1956, P.61-67] 8.2 Marketing strategy The initial focus will be locally where small scale and medium fruits processing industries are located. Due to capacity of the industry at the moment, there are no plans to go beyond Tanzania and Zanzibar. The strategy will initially be identification using data from Board of Internal Trade (BIT), the Ministry of Health and Social Welfare-TFDA and Ministry of Industries Trade and Marketing (MITM) as well as Tanzania Bureau of Standards (TBS) and other trade newsletters. The selected few will be visited for introduction and sample sending. Then a business may further advertise in public media newspapers, radio leaflets distributed to road users for know. In future we will advertise at Televisions also. 8.3 Concept testing Concept test system can improve the company chances of success in developing and introducing new products. Our organization will go door to door for the concept test in order to get the view of the public concerning with our types of product; this will be done in public area like schools, Hospital and churches. Design employs sequential public study in which up to 50 groups of 10 to 20 participants each test one product. These studies typically consist of three surveys of up to 30 questions each. The surveys are conducted among members of our Members. 8.4 Usability testing Usability testing is a technique used to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. This is in contrast with usability inspection methods where experts use different methods to evaluate a user interface without involving users. Usability testing focuses on measuring a human-made products capacity to meet its intended purpose. Examples of products that commonly benefit from usability testing are foods, consumer products, How ever in organization will used this test to improve our product in this areas efficiency, accuracy, recall, and emotional response. The results of the first test can be treated as a baseline or control measurement; all subsequent tests can then be compared to the baseline to indicate improvement. This test will assist the industries to know where we are going and what people says about our products, This test will be assist us to maintain our product and make it durable in all time for production, our organization will insure this test done before the product enter in the market. 8.5 Channel of distribution 8.5.1 Selecting a channel of distribution SOMIL when selecting a channel of distribution as Fruit product Industry will consider the follow: The consumer characteristics need and segment The company goals, resources expertise and experience The product value, complexity, perish ability and bulk The competition characteristics and tactics Distribution channels alternatives, characteristics and availability Legalities current law and pending laws. [Kotler PKeller KL1956, P.36-72] 8.5.2 Distribution standard SOMIL will have clear and measurable goals regarding service levels in physical distribution. In so doing there must be a clear distribution strategy for products to reach the target consumers, in this respect the clear distribution channel must be in place. 8.5.3 Customer Services SOMIL will understand the decisions involve delivery frequency, speed and consistency transportation and shipping to policies, whether to accept small customer orders; warehousing coordinating assortments; and so on. Poor performance in these areas may result in lost customers. [Kotler PKeller KL1956, P.36-72] 8.6 Production 8.6.1 Social responsibility. SOMIL we will consider the impact of companys action and operating in a way that balances short term profit needs with societies long-term need this ensuring the company survival in a health environment. 8.6.2 Natural resources SOMIL will make sure that the depletion of natural resources can be reduced if the consumption of scarce material is lessened and more efficient alternatives are chosen. 8.6.3 Environmental Pollution SOMIL will make sure that dangerous pollutants need to be eliminated from the environment and safe substitutes found. The environment protection is the major federal organization involved. [Ethical Partnership nd] 8.6.4 Child labour SOMIL we will make sure there is no possibility of child labour. Sometimes supervisors use this opportunity to pay this child less while they benefit against them. We will obey the law and perform as per given instructions. 8.6.5 Marketing SOMIL as a company which deal with products fall under the umbrella of the Marketing Mix (product, price, place and promotion) which describes the strategic position of a product in the market place. An enterprise involved in producing fruits products must have clear strategies of producing those products. Also the firm dealing with fruits production should have clear pricing strategies, promotion strategies and placing or distribution strategies. An enterprise we must be able to market what we produce and produce what we can market. Consumerism SOMIL fruits product manufacturer we agree that customer has right to be informed and protected against fraudulent, deceitful, and misleading statements, advertisement, labels Consumer safety SOMIL fruits product manufacturer we will make sure that, consumer are protected against dangerous and unsafe product. Consumer information and education SOMIL fruits product manufacturer we are aware that, consumer have right to be informed includes protection against fraudulent deceitful, or grossly misleading information advertising, labeling, pricing, packaging or other practices. Consumers choice SOMIL fruits product manufacturer we know that consumer has a right to choose means that consumers have available several products and brands for which select. Consumers right to be heard SOMIL fruits product industry, consumers has right to be heard means that consumers should be able to voice their opinions to business, government and other parties. This gives consumers input into the decisions that affect them. Advertisement/Promotion Promotion and advertisement our product should be an almost unconscious part of our everyday sales plan. We dont have to look far for an opportunity to market and merchandise juice. A great way to stand out from the competition is to produce our own juice, thereby offering customer juice beverages that cant be found elsewhere. SOMIL we have to understand our competitors, what they doing and we will take action against these competitors, especially as an entire generation or retail buyers is at stake. To reach the public, advertising is a necessity. We believe that advertising may reach non-juice drinkers and thus bring in additional customer to our business. Advertising deserves greater consideration as a part of the solution to certain

Competency of student nurses in the operating room Essay

LEGEND: 4-Competent (Student performs consistently in an effective and efficient manner) 3-Progress Acceptable (performance is usually effective and efficient but not always) 2-Needs Improvement (progress in performance is too slow to judge satisfactorily; task performance is not done properly for majority of the time0 1-Progress Unacceptable (no progress in performance has been demonstrated and/ or performance is consistently ineffective and inefficient) CORE COMPETENCY SCORE REMARKS A. safe and quality nursing care 1. utilizes the nursing process in the care of OR client a. Obtains comprehensive client’s information by checking complete accomplishment of the preoperative checklist/ clients chart b. Identifies priority needs of the client at the Operating Room c. Provides needed nursing interventions based on identified needs d. Monitors client’s responses to surgery 2. Promotes safety and comfort of patients inside the OR a. Transports client safely from the unit to OR b. Transfer client safely from the stretcher to OR bed, OR bed to stretcher, stretcher to RR bed (e.g. use of side rails) c. Places properly grounding pad under the patient for electro-surgical equipment d. Monitor vital signs e. Provides physical comfort utilizing comfort devices/ techniques f. Provides needed blankets and sheets to prevent hypothermia and provide privacy g. Assist in proper and safe positioning of clients in preparation for surgery h. Observes the principles of strict surgical aseptic techniques within the work area at all times i. Observes universal precautions in handling body fluids 3. Performs the functions of the scrub nurse a. Drapes the operative field correctly b. Performs surgical scrub correctly c. Dons surgical gowns and gloves correctly d. Serves gowns, gloves and drapes aseptically e. Prepared surgical instruments, sponges, sutures and other supplies in functional agreement f. Hands instruments, sponges, sutures and other materials according to surgeon’s preference g. Performs surgical count accurately h. Performs after care of the surgical instruments 4. Performs the functions of the circulating nurse a. Prepared the surgical table and all needed equipment and supplies for surgery b. Assist the anesthesiologist in the induction of anesthesia c. Performs the surgical skin preparation of the client d. Checks with the scrub nurse the completeness of surgical sponges, needles and instruments e. Anticipates the needs of the surgical team f. Ensures intactness and functionality of all contraptions ( e.g. IVF; BT; IFC; NGT) g. Helps in the after care of all equipment and the OR as a whole h. Hand additional instruments and supplies aseptically as needed i. Check sheet integrity and sterility of OR packs i.1. Sets up the OR Room needed equipment i.2. Receives client for surgery/ endorses client post-operatively i.3. Assists in skin preparation and draping of client 5. Administer medications and other health therapeutics safely 6. Executes legal orders of the surgeon/ anesthesiologist accurately and timely 7. Evaluates patient’s response to interventions 8. Monitors patients progress during surgery and immediate post-op phase B. Management of resources and environment 1. Ensures availability, completeness and functionality of OR equipments 2. Observes protocols in unrestricted, semi-restricted and restricted areas in the OR 3. Performs proper disinfection and sterilization protocols 4. Observes proper disposal of hazardous and non hazardous wastes. Observes proper handling and up keeping of OR resources 5. Observes OR policies, procedures and protocols on infection control 6. Conducts inventory of OR resources 7. Awareness of the institutional evacuation and location plan both for fire, earthquake and other major emergencies. C. Health Education 1. Implements appropriate health education activities to client based on needs assessment of the intra-operative client 2. Reinforces pre-operative health teachings to client D. Legal Responsibility 1. Adheres to legal and institutional protocols regarding informed consent and other legal documents E. Ethico- Moral Responsibility 1. Respects the rights of the OR client 2. Accepts responsibility and accountability for own decision and actions as an OR nurse 3. Maintains privacy and confidentiality of client’s information 4. Adheres to the Code of Ethics for Nurses F. Personal and Professional Development 1. Performs OR functions and according to professional standards 2. Possesses positive attitude towards learning surgical and OR-related knowledge and skills G. Quality Improvement 1. Reports significant actual or potential observations regarding the surgical client 2. Reports positive or negative variances at the OR 3. Identifies and reports variances in sterility and other OR activities H. Research 1. Disseminates results of OR-related research findings to clinical group and other members of the OR team as appropriate I. Records Management 1. Maintain legible, accurate and updated documentation of patient care in the chart/ and OR dorms 2. Submits timely, complete an accurate surgical slips and Or write-ups for cases handled J. Communication 1. Utilizes therapeutic communication skills with patients, significant others and members of the health team 2. Establishes professional relationships with members of the surgical/ health team 3. Utilizes proper channel of communication 4. Observes complete and accurate endorsement procedures 5. Uses appropriate information mechanism to facilitate communication inside the OR and with other departments in the hospital K. Collaboration and Teamwork 1. Collaborates plan of care with other members of the health team

Report on Banglalion Wimax Ltd.

Prospects of Wimax Industry Development in Savar Area (Banglalion) [pic] September 20, 2011 To, Lecturer, Golam Mohammad Forkan Faculty of Business Administration, Eastern University Subject: Submission of Report on â€Å"Prospects of Wimax Industry Development in Savar Area† Sir, With due respect, we want to state that, we are the students of Eastern University, of B. B. A. program. We are supposed to do a report on â€Å"Prospects of Wimax Industry Development in Savar Area† In this report we have discussed about the prospects and possibilities of Wimax industry and Banglalion. Here we mainly discussed customer acceptability of these two. Our Marketing Research course teacher gives us an overall idea about how to write the report, which help us a lot to conclude this report. Without his gracious contributions we may not be able to complete this report successfully. Sincerely yours, ______________ Md, Fazle Rabbi Jico ID#082200068 On Behalf of my group members. Prospects of Wimax Industry Development in Savar Area (Banglalion) Prepared for: Golam Mohamad Forkan Assistant Professor Faculty of Business Administration Eastern University Prepared by: MD. Fazle Rabbi Jico ID: 082200068 MD Afzal Hossain ID: 082200026 Shakir Mafsur ID: 082200121 Basir Uddin Amit ID: 082200127 Section: 02 Eastern University 20th September, 2011 Table of content |Particulars |Page No. |Letter of transmittal |2 | |Executive Summary | 5-6 | |Introduction | 7-18 | |Background | 19-21 | |Objective of the report | 22 | |Methodology |22 | |Scope and Limitation of the report |22 | |Company Overview | 23-25 | |Results And Discussions | 26-29 | |Findings | 30 | |Recommendation and Conclusion | 31 |Reference | | |Appendix | 32-43 | |Bibliography | | Executive Summary Success of business depends on several factors and wise decisions; so far Banglalion wimax a wireless internet connectivity provider has been conducting its business quite successfully having great respo nse in Bangladesh. As a company it has got enough fund and sponsors to invest more to capture market share of internet user. According to demand it has given its response towards it gradually and knowing the demand doing continuous research and promotion. Internet service providers association Bangladesh, Sirius broadband, Access telecom ltd, Bangladesh online ltd, Bijoy ISP in Bangladesh, Agni system ltd, Dhakacom ltd, Neksus, Isn, are broadband service providers. Broadband connection provides mainly post paid service and due to weather hazard it get disconnected and during rainy season its quality go down for all the subscribers, and as its not portable. Emergence of modem got very high acceptance and Banglalion wimax filled the space very smartly being sincere about its investment, very high demand is existing in some small city and other regions all over the country. This research will verify how worthy would be the investment of network expansion in Savar. A company should never take decision in ambiguity, Savar, one of the important upazila contains potential market though it could be said by assumption, because first company should know are they ready to accept the service. Earlier some areas have showed potential market but didn’t give positive response because of competitors, local broadband providers was in a strong position. Before investing it should be found that how the competitors are operating, is the market ready to switch? if they, then how long will it take? do education and demographic information seem positive or ot ,occupation and computer users number and all other information and their willingness to accept the service is subject to verify. Savar seem to be a potential field as its demography and environment is positive. Some information’s about Savar – The main occupations are Agriculture 24. 34%, agricul tural labourer 12. 84%, wage labourer 4. 44%, cattle breeding, forestry and fishing 1. 90%, industry 1. 37%, commerce 17. 35%, service 20. 68%, construction 1. 66%, transport 3. 96% and others 11. 46%. There are many other important institutions in Savar. The 9th Division Army Cantonment is located here. There is a Military Firm and Govt Dairy Firm beside Jahangirnagar University. BPATC training center (Public Administration Training Centre), the only training centre for the public service commissioned officers in Bangladesh, is situated in Savar. Radio Bangladesh (Bangladesh Betar) employers Residence and The Transmission Zone with huge Transmission Setup. (HPT-1; high power transmission, HPT-2 etc. ). Two Largest entertainment theme parks of Bangladesh namely â€Å"Fantasy Kingdom† and â€Å"Nondon Park† are also located here. Fantasy is situated in Jamgora Bazar and Nondon Park is situated in Jirani. BKSP, Bangladesh Krira Shiksha Pratisthan, the only national sports institute of Bangladesh is also situated in Jirani Bazar, Savar. Dhaka Export processing Zone, DEPZ is also situated in this upazila. There are 2 universities, 5 colleges, 5 school and colleges, 38 high schools, 3 junior high schools, 16 madrasas, 88 government primary schools, 13 non-government primary schools, 12 community schools, 8 satellite schools, and 1 sports institution. Some of the noteworthy institutions are Adhar Chandra High School (established in 1913), Jahangirnagar University (along with its School and College), Gana Bishwabiddalay, Bangladesh Public Administration Training Centre, Bangladesh Krira Shikha Institution, Atomic Energy Research Establishment, Satellite Ground Receiving Station (Talibabad), National Institute of Biotechnology, Bangladesh Livestock Research Institute, Savar Youth Training Centre, Brac Training Centre. All the macro environmental factors satisfy that there is a positive environment in savar and these institutions and industries can give thousands of users, now it is needed to find out that demand among possible market is high or low, their willingness to purchase and brand loyalty of them, how much they are influenced by promotional activities of Banglalion so far, competitors position by conducting research thus the research is must to get to know that. The study proved that Banglalion and wimax industry has potentials in Savar and network expansion should be taken into account to grab the large market. Introduction WiMAX refers to interoperable implementations of the IEEE 802. 16 family of wireless-networks standards ratified by the WiMAX Forum. Similarly, Wi-Fi, refers to interoperable implementations of the IEEE 802. 11 Wireless LAN standards certified by the Wi-Fi Alliance. WiMAX Forum certification allows vendors to sell fixed or mobile products as WiMAX certified, thus ensuring a level of interoperability with other certified products, as long as they fit the same profile. The original IEEE 802. 16 standard (now called â€Å"Fixed WiMAX†) was published in 2001. WiMAX adopted some of its technology from WiBro, a service marketed in Korea. [4] Mobile WiMAX (originally based on 802. 16e-2005) is the revision that was deployed in many countries, and basis of future revisions such as 802. 16m-2011. WiMAX is sometimes referred to as â€Å"Wi-Fi on steroids†[5] and can be used for a number of applications including broadband connections, cellular backhaul, hotspots, etc. It is similar to Wi-Fi but it can also permit usage at much greater distances. [6] Uses The bandwidth and range of WiMAX make it suitable for the following potential applications: †¢ Providing portable mobile broadband connectivity across cities and countries through a variety of devices. †¢ Providing a wireless alternative to cable and digital subscriber line (DSL) for â€Å"last mile† broadband access. †¢ Providing data, telecommunications (VoIP) and IPTV services (triple play). †¢ Providing a source of Internet connectivity as part of a business continuity plan. Internet access WiMAX can provide at-home or mobile Internet access across whole cities or countries. In many cases this has resulted in competition in markets which typically only had access through an existing incumbent DSL (or similar) operator. Additionally, given the relatively low costs associated with the deployment of a WiMAX network (in comparison with 3G, HSDPA, xDSL, HFC or FTTx), it is now economically viable to provide last-mile broadband Internet access in remote locations. Backhaul Mobile WiMAX was a replacement candidate for cellular phone technologies such as GSM and CDMA, or can be used as an overlay to increase capacity. Fixed WiMAX is also considered as a wireless backhaul technology for 2G, 3G, and 4G networks in both developed and developing nations. [7][8] In North America, backhaul for urban operations is typically provided via one or more copper wire line connections, whereas remote cellular operations are sometimes backhauled via satellite. In other regions, urban and rural backhaul is usually provided by microwave links. (The exception to this is where the network is operated by an incumbent with ready access to the copper network. ) WiMAX has more substantial backhaul bandwidth requirements than legacy cellular applications. Consequently the use of wireless microwave backhaul is on the rise in North America and existing microwave backhaul links in all regions are being upgraded. [9] Capacities of between 34  Mbit/s and 1  Gbit/s [10] are routinely being deployed with latencies in the order of 1  M. S. In many cases, operators are aggregating sites using wireless technology and then presenting traffic on to fiber networks where convenient. Triple-play WiMAX supports the technologies that make triple-play service offerings possible (such as Quality of Service and Multicasting). On May 7, 2008 in the United States, Sprint Nextel, Google, Intel, Comcast, Bright House, and Time Warner announced a pooling of an average of 120  MHz of spectrum and merged with Clear wire to market the service. The new company hopes to benefit from combined services offerings and network resources as a springboard past its competitors. The cable companies will provide media services to other partners while gaining access to the wireless network as a Mobile virtual network operator to provide triple-play services. Some analysts questioned how the deal will work out: Although fixed-mobile onvergence has been a recognized factor in the industry, prior attempts to form partnerships among wireless and cable companies have generally failed to lead to significant benefits to the participants. Other analysts point out that as wireless progresses to higher bandw idth; it inevitably competes more directly with cable and DSL, inspiring competitors into collaboration. Also, as wireless broadband networks grow denser and usage habits shift, the need for increased backhaul and media service will accelerate, therefore the opportunity to leverage cable assets is expected to increase. Deployment †¢ WiMAX access was used to assist with communications in Aceh, Indonesia, after the tsunami in December 2004. All communication infrastructures in the area, other than amateur radio, was destroyed, making the survivors unable to communicate with people outside the disaster area and vice versa. WiMAX provided broadband access that helped regenerate communication to and from Aceh. †¢ WiMAX hardware was donated by Intel Corporation to assist the Federal Communications Commission (FCC) and FEMA in their communications efforts in the areas affected by Hurricane Katrina. [11] In practice, volunteers used mainly self-healing mesh, Voice over Internet Protocol (VoIP), and a satellite uplink combined with Wi-Fi on the local link. Connecting [pic] A WiMAX USB modem for mobile internet Devices that provide connectivity to a WiMAX network are known as the â€Å"subscriber unit† (SU). Portable units include handsets (similar to cellular smart phones); PC peripherals (PC Cards or USB dongles); and embedded devices in laptops, which are now available for Wi-Fi services. In addition, there is much emphasis by operators on consumer electronics devices such as Gaming consoles, MP3 players and similar devices. WiMAX is more similar to Wi-Fi than to other 3G cellular technologies. The WiMAX Forum website provides a list of certified devices. However, this is not a complete list of devices available as certified modules are embedded into laptops, MIDs (Mobile Internet devices), and other private labeled devices. Gateways WiMAX gateway devices are available as both indoor and outdoor versions from several manufacturers. Many of the WiMAX gateways that are offered by manufactures such as Alvarion, Airspan, ZyXEL, Huawei, Motorola, and Green Packet are stand-alone self-install indoor units. Such devices typically sit near the customer's window with the best signal, and provide: †¢ An integrated Wi-Fi access point to provide the WiMAX Internet connectivity to multiple devices throughout the home or business. †¢ Ethernet ports to connect directly to a computer or DVR instead. †¢ One or two analog telephone jacks to connect a land-line phone and take advantage of VoIP. Indoor gateways are convenient, but radio losses mean that the subscriber may need to be significantly closer to the WiMAX base station than with professionally-installed external units. Outdoor units are roughly the size of a laptop PC, and their installation is comparable to the installation of a residential satellite dish. A higher-gain directional outdoor unit will generally result in greatly increased range and throughput but with the obvious loss of practical mobility of the unit. External modems [pic] External USB modem by Yota marketing in Russia, 2010 USB can provide connectivity to a WiMAX network through what is called a dongle. Generally these devices are connected to a notebook or net book computer. Dongles typically have omni directional antennae which are of lower-gain compared to other devices; as such these devices are best used in areas of good coverage. Mobile phones HTC announced the first WiMAX enabled mobile phone, the Max 4G, on November 12, 2008. The device was only available to certain markets in Russia on the Yota network. HTC and Sprint Nextel released the second WiMAX enabled mobile phone, the EVO 4G, March 23, 2010 at the CTIA conference in Las Vegas. The device, made available on June 4, 2010, is capable of both EV-DO(3G) and WiMAX(4G) as well as simultaneous data & voice sessions. A number of WiMAX Mobiles are expected to hit the US market in 2011. Technical nformation |[pic] |It has been suggested that this article or section be merged into IEEE 802. 16 . (Discuss Proposed since August 2011. | The IEEE 802. 16 Standard WiMAX is based upon IEEE Std 802. 16e-2005, approved in December 2005. It is a supplement to the IEEE STD 802. 16-2004and so the actual standar d is 802. 16-2004 as amended by 802. 16e-2005. Thus, these specifications need to be considered together. IEEE 802. 16e-2005 improves upon IEEE 802. 16-2004 by: †¢ Adding support for mobility (soft and hard handover between base stations). This is seen as one of the most important aspects of 802. 16e-2005, and is the very basis of Mobile WiMAX. Scaling of the Fast Fourier transform (FFT) to the channel bandwidth in order to keep the carrier spacing constant across different channel bandwidths (typically 1. 25  MHz, 5  MHz, 10  MHz or 20  MHz). Constant carrier spacing results in higher spectrum efficiency in wide channels, and a cost reduction in narrow channels. Also known as Scalable OFDMA (SOFDMA). Other bands not multiples of 1. 25  MHz are defined in the standard, but because the allowed FFT subcarrier numbers are only 128, 512, 1024 and 2048, other frequency bands will not have exactly the same carrier spacing, which might not be optimal for implementations. Car rier spacing is 10. 94  kHz. †¢ Advanced antenna diversity schemes, and hybrid automatic repeat-request (HARQ) †¢ Adaptive Antenna Systems (AAS) and MIMO technology Denser sub-channelization, thereby improving indoor penetration †¢ Introducing Turbo Coding and Low-Density Parity Check (LDPC) †¢ Introducing downlink sub-channelization, allowing administrators to trade coverage for capacity or vice versa †¢ Adding an extra Quos class for VoIP applications. SOFDMA (used in 802. 16e-2005) and OFDM256 (802. 16d) are not compatible thus equipment will have to be replaced if an operator is to move to the later standard (e. g. , Fixed WiMAX to Mobile WiMAX). Physical layer The original version of the standard on which WiMAX is based (IEEE 802. 16) specified a physical layer operating in the 10 to 66  GHz range. 802. 16a, updated in 2004 to 802. 16-2004, added specifications for the 2 to 11  GHz range. 802. 16-2004 was updated by 802. 6e-2005 in 2005 and uses s calable orthogonal frequency-division multiple access (SOFDMA) as opposed to the fixed orthogonal frequency-division multiplexing (OFDM) version with 256 sub-carriers (of which 200 are used) in 802. 16d. More advanced versions, including 802. 16e, also bring multiple antenna support through MIMO (See WiMAX MIMO). This brings potential benefits in terms of coverage, self installation, power consumption, frequency re-use and bandwidth efficiency. WiMax is the most energy-efficient pre-4G technique among LTE and HSPA+. MEDIA ACCESS CONTROL, MAC (data link) layer The WiMAX MAC uses a scheduling algorithm for which the subscriber station needs to compete only once for initial entry into the network. After network entry is allowed, the subscriber station is allocated an access slot by the base station. The time slot can enlarge and contract, but remains assigned to the subscriber station, which means that other subscribers cannot use it. In addition to being stable under overload and over-subscription, the scheduling algorithm can also be more bandwidth efficient. The scheduling algorithm also allows the base station to control Quality of service (Quos) parameters by balancing the time-slot assignments among the application needs of the subscriber station. Deployment As a standard intended to satisfy needs of next-generation data networks (4G), WiMAX is distinguished by its dynamic burst algorithm modulation adaptive to the physical environment the RF signal travels through. Modulation is chosen to be more spectrally efficient (more bits per OFDM/SOFDMA symbol). That is, when the bursts have a high signal strength and a high carrier to noise plus interference ratio (CINR), they can be more easily decoded using digital signal processing (DSP). In contrast, operating in less favorable environments for RF communication, the system automatically steps down to a more robust mode (burst profile) which means fewer bits per OFDM/SOFDMA symbol; with the advantage that power per bit is higher and therefore simpler accurate signal processing can be performed. Burst profiles are used inverse (algorithmically dynamic) to low signal attenuation; meaning throughput between clients and the base station is determined largely by distance. Maximum distance is achieved by the use of the most robust burst setting; that is, the profile with the largest MAC frame allocation trade-off requiring more symbols (a larger portion of the MAC frame) to be allocated in transmitting a given amount of data than if the client were closer to the base station. The client's MAC frame and their individual burst profiles are defined as well as the specific time allocation. However, even if this is done automatically then the practical deployment should avoid high interference and multipath environments. The reason for which is obviously that too much interference causes the network to function poorly and can also misrepresent the capability of the network. The system is complex to deploy as it is necessary to track not only the signal strength and CINR (as in systems like GSM) but also how the available frequencies will be dynamically assigned (resulting in dynamic changes to the available bandwidth. ) This could lead to cluttered frequencies with slow response times or lost frames. As a result the system has to be initially designed in consensus with the base station product team to accurately project frequency use, interference, and general product functionality. The Asia-Pacific region has surpassed the North American region in terms of 4G broadband wireless subscribers. There were around 1. 7 million pre-WIMAX and WIMAX customers in Asia – 29% of the overall market – compared to 1. 4 million in the USA and Canada. [19] Spectrum allocation There is no uniform global licensed spectrum for WiMAX, however the WiMAX Forum has published three licensed spectrum profiles: 2. 3  GHz, 2. 5  GHz and 3. 5  GHz, in an effort to drive standardization and decrease cost. In the USA, the biggest segment available is around 2. 5  GHz,[21] and is already assigned, primarily to Sprint Nextel and Clear wire. Elsewhere in the world, the most-likely bands used will be the Forum approved ones, with 2. 3  GHz probably being most important in Asia. Some countries in Asia like India and Indonesia will use a mix of 2. 5  GHz, 3. 3  GHz and other frequencies. Pakistan's Wateen Telecom uses 3. 5  GHz. Analog TV bands (700  MHz) may become available for WiMAX usage, but await the complete roll out of digital TV, nd there will be other uses suggested for that spectrum. In the USA the FCC auction for this spectrum began in January 2008 and, as a result, the biggest share of the spectrum went to Verizon Wireless and the next biggest to AT. [22] Both of these companies have stated their intention of supporting LTE, a technology which competes directly with WiMAX. EU commissioner Viviane Reding has suggested re-allocation of 500–800  MHz spectrum for wireless communication, including WiMAX. [23] WiMAX profiles define channel size, TDD/FDD and other necessary attributes in order to have inter-operating products. The current fixed profiles are defined for both TDD and FDD profiles. At this point, all of the mobile profiles are TDD only. The fixed profiles have channel sizes of 3. 5  MHz, 5  MHz, 7  MHz and 10  MHz. The mobile profiles are 5  MHz, 8. 75  MHz and 10  MHz. (Note: the 802. 16 standard allows a far wider variety of channels, but only the above subsets are supported as WiMAX profiles. ) Since October 2007, the Radio communication Sector of the International Telecommunication Union (ITU-R) has decided to include WiMAX technology in the IMT-2000 set of standards. This enables spectrum owners (specifically in the 2. 5-2. 69  GHz band at this stage) to use WiMAX equipment in any country that recognizes the IMT-2000. Spectral efficiency One of the significant advantages of advanced wireless systems such as WiMAX is spectral efficiency. For example, 802. 16-2004 (fixed) has a spectral efficiency of 3. 7 (bit/s)/Hertz, and other 3. 5–4G wireless systems offer spectral efficiencies that are similar to within a few tenths of a percent. The notable advantage of WiMAX comes from combining SOFDMA with smart antenna technologies. This multiplies the effective spectral efficiency through multiple reuse and smart network deployment topologies. The direct use of frequency domain organization simplifies designs using MIMO-AAS compared to CDMA/WCDMA methods, resulting in more effective systems. Inherent Limitations WiMAX cannot deliver 70  Mbit/s over 50 kilometers (31 miles). Like all wireless technologies, WiMAX can operate at higher bitrates or over longer distances but not both. Operating at the maximum range of 50  km (31 miles) increases bit error rate and thus results in a much lower bitrate. Conversely, reducing the range (to under 1  km) allows a device to operate at higher bitrates. A city-wide deployment of WiMAX in Perth, Australia demonstrated that customers at the cell-edge with an indoor Customer-premises equipment(CPE) typically obtain speeds of around 1–4  Mbit/s, with users closer to the cell tower obtaining speeds of up to 30  Mbit/s. Like all wireless systems, available bandwidth is shared between users in a given radio sector, so performance could deteriorate in the case of many active users in a single sector. However, with adequate capacity planning and the use of WiMAX's Quality of Service, a minimum guaranteed throughput for each subscriber can be put in place. In practice, most users will have a range of 4-8  Mbit/s services and additional radio cards will be added to the base station to increase the number of users that may be served as required. Silicon implementations [pic] Picture of a WiMAX MIMO board A number of specialized companies produced baseband ICs and integrated RFICs for WiMAX Subscriber Stations in the 2. 3, 2. 5 and 3.   GHz band (refer to ‘Spectrum allocation' above). These companies include but not limited to Beceem, Sequans and PicoChip. Intel Corporation is a leader in promoting WiMAX, but has limited its WiMAX chipset development and instead chosen to invest in these speciali zed companies producing silicon compatible with the various WiMAX deployments throughout the globe. Comparison Comparisons and confusion between WiMAX and Wi-Fi are frequent because both are related to wireless connectivity and Internet access. †¢ WiMAX is a long range system, covering many kilometres, that uses licensed or unlicensed spectrum to deliver connection to a network, in most cases the Internet. Wi-Fi uses unlicensed spectrum to provide access to a local network. †¢ Wi-Fi is more popular in end user devices. †¢ Wi-Fi runs on the Media Access Control's CSMA/CA protocol, which is connectionless and contention based, whereas WiMAX runs a connection-oriented MAC. †¢ WiMAX and Wi-Fi have quite different quality of service (Quos) mechanisms: o WiMAX uses a Quos mechanism based on connections between the base station and the user device. Each connection is based on specific scheduling algorithms. o Wi-Fi uses contention access – all subscriber stations that wish to pass data through a wireless access point (AP) are competing for the AP's attention on a random interrupt basis. This can cause subscriber stations distant from the AP to be repeatedly interrupted by closer stations, greatly reducing their throughput. †¢ Both 802. 11 (which includes Wi-Fi) and 802. 16 (which includes WiMAX) define Peer-to-Peer (P2P) and ad hoc networks, where an end user communicates to users or servers on another Local Area Network (LAN) using its access point or base station. However, 802. 11 supports also direct ad hoc or peer to peer networking between end user devices without an access point while 802. 16 end user devices must be in range of the base station. Although Wi-Fi and WiMAX are designed for different situations, they are complementary. WiMAX network operators typically provide a WiMAX Subscriber Unit which connects to the metropolitan WiMAX network and provides Wi-Fi within the home or business for local devices (e. g. , Laptops, Wi-Fi Handsets, smart phones) for connectivity. This enables the user to place the WiMAX Subscriber Unit in the best reception area (such as a window), and still be able to use the WiMAX network from any place within their residence. Background Seven major division is under coverage of Banglalion ut not fully,Savar has been believed as one of the major region . now information and possibilities of svar are subject to look at here before taking any major decision by Banglalion. Savar has 13 Unions/Wards, 350 Mauzas/Mahallas, and 321 villages. The municipal area (Savar Town) consists of 9 wards and 55 mahallas. The area of the town is 24. 1  km?. It has a population of 124885; male 53. 03%, female 46. 97%; population density per km? of 5182. Savar thana was established in 1912 and was turned into an upazila in 1983. Agriculture and manufacturing are the two major economic sectors in Savar. The main crops grown here are Paddy, Jute, peanut, onion, garlic, chilli and other vegetables. The extinct or nearly extinct crops in the region are Aus paddy, Asha Kumari paddy, sesame, linseed, kali mator, randhuni saj, mitha saj, kaun and mas kalai. The main fruits cultivated here are Jackfruit, mango, olive, papaya, guava, kamranga, berry and banana. There are 181 combined fisheries, dairies and poultries Dairy, 5 hatcheries, 209 poultries, and 1319 fisheries. Manufacturing facilities include Ceramic industry, beverage industry, press and publication, garments industry, foot ware, jute mills, textile mills, printing and dying factory, transformer industry, automobile industry, biscuit and bread factory, pharmaceutical industry, soap factory, brick field, cold storage, welding, plant nursery, etc. Bangladesh Export Processing Zone is located in this upazila. The Cottage industry includes 8 Weaving, 100 goldsmith and 29 others workshops. The main exports are Jackfruit, papaya, flower, sapling, dairy products, meat, transformer, fabrics, dye, medicine, readymade garments, electronics and electric goods, shoe, brick, sweetmeat etc. There are 62  km of pucca, 56  km of semi pucca, 562  km of mud road; and 50  km of highway. Transports used here include the traditional (and extinct or nearly extinct) Palanquin, bullock cart and horse carriage as well as modern day vehicles. There are 14 regular Hats and bazars here. Noted bazars are Savar, Nabinagar, Amin Bazar, Balibhadra and Bagbari Bazar. Noted hats include Ashulia, Savar, Shimulia, Kathgara, Sadullapur, Nayar hat (with adjoined bazar), and Vhakurar Hat. Prominent fairs include Darogali Bayati Mela (Nayarhat), Bahattar Prahar mela (Savar), Ghora Pirer Mela (Nalam), Muharram Mela (Katlapur) and Pawsh Mela (Dhamsona). Several Hindu families played a critical role in the development of the township during the British Raj in the 19th and first half of the 20th century. After partition of India in 1947, the Hindu influence in the area waned following the departure of many prominent Hindu families. The 1960s saw the establishment of some important institutions, including a dairy farm and a University in the area. Concurrently, communist politics was on the rise in the area. However, this was replaced with Bengali nationalist zeal, when the Awami League won the 1970 election in this constituency. In 1975, Savar came to the spotlight when the Maoist leader Shiraj Shikdar was secretly tortured and executed at Savar cantonment. Savar was politically important to the military dictators of the mid-1970s and '80s, as the cantonment armory here was the closest one outside the capital. From the 1990s to mid-2000s, the Bangladesh Nationalist Party candidate has been routinely elected to parliament from this constituency. However, Awami League and other parties; Communist Party of Bangladesh, Bangladesher Samajtantrik Dal, Worker's Party(Menon), National Awami Party, Sammobady Dal (including several Islamist ones) continue to have grassroots presence. The general election at the end of 2008 saw an Awami League candidate elected to parliament from this constituency. Jahangirnagar University and a few colleges in the area serve as a hotbed of active student politics and strife. Foreign dignitaries customarily visit Savar as a part of their trip to Bangladesh to pay respect to the martyrs of 1971 a Savar is the home of Jahangirnagar University, a Public University of Bangladesh and only University for full student residence facilities which is famous for its scenic beauty and as a prime destination for the Siberian migratory birds during winter. There are many other important institutions in Savar. The 9th Division Army Cantonment is located here. There is a Military Firm and Govt Dairy Firm Beside Jahangirnagar University. BPATC training center (Public Administration Training Centre), the only training centre for the public service commissioned officers in Bangladesh, is situated in Savar. Radio Bangladesh (Bangladesh Betar) employers Residence and The Transmission Zone with huge Transmission Setup. HPT-1; high power transmission, HPT-2 etc. ). Two Largest entertainment theme parks of Bangladesh namely â€Å"Fantasy Kingdom† and â€Å"Nondon Parkâ⠂¬  are also located here. Fantasy Kingdom is situated in Jamgora Bazar and Nondon Park is situated in Jirani. BKSP, Bangladesh Krira Shiksha Pratisthan, the only national sports institute of Bangladesh is also situated in Jirani Bazar, Savar. Dhaka Export processing Zone, DEPZ is also situated in this upazila. There are 318 Mosques, 8 churches and 68 other religious institutions, most noted of which are Jahangirnagar University and Savar Dairy Farm Mosques, Savar Baptist Church, Savar Daskinpara Harir Akhra Temple and Panchabati Ashram Temple. There are 2 universities, 5 colleges, 5 school and colleges, 38 high schools, 3 junior high schools, 16 madrasas, 88 government primary schools, 13 non-government primary schools, 12 community schools, 8 satellite schools, and 1 sports institution. Some of the noteworthy institutions are Adhar Chandra High School (established in 1913), Jahangirnagar University (along with its School and College), Gana Bishwabiddalay, Bangladesh Public Administration Training Centre, Bangladesh Krira Shikha Institution, Atomic Energy Research Establishment, Satellite Ground Receiving Station (Talibabad), National Institute of Biotechnology, Bangladesh Livestock Research Institute, Savar Youth Training Centre, Brac Training Centre. The locally published newspapers and periodicals are Jagrata Kantha, Savar Barta, Saf Katha, Savar Kantha and Ganabhasa. The officially registered cultural and social organizations here include 81 Co-operative societies, 1 children's organization, 3 film societies, 5 cinema halls, 5 theatre groups, 1 theatre stage, 3 music centre, 5 orphanages, 1 opera party (an indigenous travelling theater troop), 3 women's club, 1 chapter of Bangladesh Mohila Parishad, 2 Amnesty organizations, 1 golf club, 2 entertainment parks. There are numerous other unofficial organizations as well. The operationally important NGOs are brac, asa, proshika, grameen bank, Ganasastha Kendra, World Vision, Swanirvor Bangladesh, VERC, Palli Mangal Karmasuchi, CDD, Adesh, Mother Vision Society of Bangladesh (AID FOR EYE DISABLE) etc. The health centers in Savar include 1 Upazila health complex, a combined military hospital (Savar Cantonment), the Korea Bangladesh Friendship Hospital, 7 family planning centers, 2 satellite clinics, and 21 private clinics. Objectives Broad objective †¢ To find out the prospects of wimax industry and Banglalion in Savar. Specific objective †¢ To know about product related prospects of Wimax and Banglalion †¢ To know about price related prospects of Wimax and Banglalion †¢ To know about Distribution related prospects of Wimax and Banglalion †¢ To know about promotion related prospects of Wimax and Banglalion Scope and limitations We could have conduct vast survey if we had enough members and other supports. If we could have a representative of Banglalion communication would be easier with sample as they could have all their answers Limitations we faced are Time constraint †¢ Insufficient Lab facilities †¢ Restrictions when entering several offices †¢ Lack of cooperativeness by the authority Methodology The data is collected from primary and secondary source. To find out the primary data we have done a survey in savar and also made an informal interview with some lo cal people. We also had to use the Secondary source for company profile. We visited their website and some other websites for relevant information. And to analyze we used SPSS 12 for statistical analysis. Company overview Banglalion Communications Ltd is a private limited company incorporated in Bangladesh on 5 Nov 2008 under the Companies Act, 1994. The company obtained license from Bangladesh Telecommunication Regulatory Commission (BTRC) to operate Broadband Wireless Access (BWA) services nationwide using WiMAX technology in 18 November 2008. Augere Wireless Broadband Bangladesh Ltd yesterday launched the much-waited wireless broadband service through WiMax in some designated areas in Dhaka. Augere, one of the two WiMax licensees, is the first company in Bangladesh to launch such service under the brand name ‘Banglalion'. Augere is initially offering two packages. Customer will have to pay Tk 3,400 a month for the Banglalion 512 kbps package. The monthly charge for the Qubee 1 Mb has been fixed at Tk 6,200, while the modem price for both the packages is Tk 7,000. Initially, the service was available for businesses and residential customers in Gulshan, Banani, Baridhara, Mirpur and Uttara. Service will be available across Bangladesh soon. WiMax is a technology that provides wireless transmission of data using a variety of transmission modes from point-to-multipoint links to portable and fully mobile internet access. The technology supports peak download rates of up to 46 Mbps and peak uplink rates of up to 14 Mbps. Jerry Mobbs, chief executive officer of Augere Bangladesh, Russell T Ahmed, chief marketing officer, were present at the launching ceremony. Augere also unveiled a Flagship Store at Gulshan to provide 24-hour customer services. Three bidders — BanglaLion Communication, BRAC BD Mail Network Ltd and Augere Wireless Broadband Bangladesh Ltd — won the WiMax licences through an auction organised by the Bangladesh Telecommunication Regulatory Commission (BTRC) in September last year. However, BRAC later refused to take the licence. UK-based Augere Holdings owns 60 percent of Augere Wireless Broadband Bangladesh Ltd along with two local companies. Teleport Bangladesh owns 30 percent and Aamra Resources Ltd owns the remaining 10 percent. Banglalion provides broadband internet services to residential and commercial users in Bangladesh using WiMAX technology. We understand, that consumer and businesses in Bangladesh need and want faster, accessible, and affordable broadband internet service and we are working hard to ensure that. We are a new company with Integrity, Dynamism, Commitment and Innovation who continuously developing our infrastructure starting in Dhaka and some major cities, thus bringing the whole country under coverage. Banglalion currently covers 8 divisional cities Dhaka, Narayanganj, Chittagong, Sylhet, Rajshahi, Khulna, Rangpur & Barisal with hopes of covering all the major areas of Dhaka city by the end of 2010, entire Dhaka city by second quarter of 2011, and the entire country by the second quarter of 2013. Banglalion has already made a presence in Chittagong by covering some major areas in the city with about 14 BTS. Meantime, network rollout in other major cities such as: Munshiganj, Gazipur, Mymensingh, Comilla, Noakhali, Laxmipur, Satkhira, Bogra, and Cox's Bazar are about to begin. These cities and peripheries are expected to be under the coverage of BanglaLion by the end of 2nd quarter 2012; BanglaLion plans to bring most of the areas of the country under its seamless coverage. As part of the coverage plan, BanglaLion has already installed & commissioned 35 BTSs. With these 35 BTSs, BanglaLion plans to cover the key areas of Dhaka by end of December 2009. By the 1st quarter of 2010, BanglaLion plans to bring the whole Dhaka city and it’s wider periphery under coverage by installing 300 BTSs. Meantime, network rollout in other major cities such as; Chittagong, Sylhet, Khulna, Rajshahi, Barisal are about to begin. These cities and peripheries are xpected to be under the coverage of BanglaLion coverage by the 3rd quarter of 2010 and by the end of 2nd quarter 2011, BanglaLion plans to bring most of the areas of the country under its seamless coverage Right now you can find our partial coverage in the following locations in Dhaka City: Motijheel ,Chankherpul , Nakhal Para, Banani,Uttara,Mohakhali, Shyamoli,Mouchak,Central Road ,Dhanmondi,Gulshan Lalmatia Mohammadpur Badda TikatoliMugda Para/Bashab,Nikunja,Kochukhet,Baridhara (DOHS),Rampura/Banasree Result and Discussion Product related discussion Statistics | |Wimax Industry | |. 031 |4 | Reliability test means how reliable the responses are but here value of alpha should have been around . or more but still it is positive and after deleting two negative value we found that the responses are not that reliable but we can be positive about the responses. Price related statistics Statistics | |Prepaid Charges|Postpaid Charges|Charges of |B. p worth the |Availability | | | | |broadband providers|charges | | |N |Valid |100 |100 |100 |100 | |Median |4. 00 |4. 00 |2. 00 |2. 00 |5. 0 | |Mode |5 |5 |2 |2 |5 | The table indicate that prepaid charges are reasonable and as well as postpaid charges,but charges of broadband providers could not satisfy the subscribers as thir response mostly said they disagree and on avegare they are disagre and median is again disagree. Price related Reliability statistics |Cronbach's Alpha |N of Items | |. 276 |4 | Here after removing one negative value we can be positive that the answers are reliable although value of alpha is below standard. Distribution related Statistics |Availability |Bill payment |Customer care | |N |Valid |100 |100 |100 | | |Missing |4 |4 |4 | |Mean |4. 48 |4. 21 |3. 70 | |Median |5. 00 |4. 00 |4. 00 | |Mode |5 |4 |3 | Maximum people agreed that they want scratch card of prepaid Banglalion available in mobile and telecommunications shop and they strongly agreed mostly and on average they are agreed or strongly agreed They want to pay bills from local telecommunication shops as rear response was between the ranges of agree and strongly agree. Along with online customer care service people want customer care centre, but many stayed neutral in this regard perhaps they want the service to get experienced first then they will may think about customer care. Reliability statistics |Cronbach's Alpha |N of Items | |. 147 |3 | Again we can be positive about the respondents as we got a positive value of cronbachs alpha and it would have been better if it would show . 5 or above but still we will be positive. Promotion related statistics | |word of mouth | |. 111 |4 | Promotion related responses are positive again and though . 5 or above value is still missing but we can be positive about the responses. Findings People of Savar will gladly welcome wimax industry as they have lots of institutes and business and education is rich in number according to census board. †¢ Local broadband providers could not provide good enough service as they do not take prompt action when they get any complaints and that do not give connection duri ng weather hazard and even in case of heavy rainfall †¢ Surprises motivate customers but broadband providers do not provide that and the business is based on dealership so there is no formal strategy is followed †¢ Promotion of banglalion made good impact on them they heard through word of mouth and they and they are pleased with media exposure that indicates no promotional strategy will be needed to follow specially for savar. Social network and online income is the craze among the youth and Banglalion targeted that while promotion their product. †¢ Banglalion gives surprises and free usage and that is not provided by broadband providers and free usage is demanded by the customers that means no other treatment would be needed. †¢ Banglalion distributes scratch cards in local telecommunication shops to make it available again people of Savar want these this way †¢ As all the information’s showed positive responses and all the strategy followed by Bang lalion matched there are lots of possibilities in Savar †¢ Demographic information shows positive result too †¢ Failure of broadband providers is creating a chance to grab a huge market. Conclusion and Recommendation Banglaion has all they need to expand their service and the people of savar and its infrastructure development are favorable too. Banglalion should not change its promotional and distributional strategies as they would need time and fund for that but they should design plans for savar. Savar is such an area where tower for network coverage for wimax service has not been established yet. So Banglalion should be the pioneer is Savar before competitors fill the gap. Banglalion’s marketing strategy has worked well in Savar as they know the brand as a well-known one. Its word of mouth has reached to a large market so it should continue with its service consistently. Price has been important factor for choosing a brand over competitor as Banglalion provides many packages customer can fine tune their choices and price should not be increased and it should continue its strategy of giving free usage Distribution system and strategy has got positive response and local telecommunication shops have been proved as useful tool. Customer did not emphasize on customer care centre so that indicate establishment of network could be started first. Later on customer care may be established. Appendix Statistics | |Wimax Industry |Preferences |Staying Home |Online Income | |Valid |Agree |47 |45. 2 |47. 0 |47. 0 | | |Strongly agree |53 |51. 0 |53. 0 |100. | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Preferences | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Neutral |17 |16. 3 |17. 0 |17. 0 | | |Agree |40 |38. 5 |40. 0 |57. | | |Strongly agree |43 |41. 3 |43. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Online Income | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Disagree |12 |11. 5 |12. |12. 0 | | |Neutral |20 |19. 2 |20. 0 |32. 0 | | |Agree |34 |32. 7 |34. 0 |66. 0 | | |Strongly agree |34 |32. 7 |34. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. | | | Social Network | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Neutral |14 |13. 5 |14. 0 |14. 0 | | |Agree |46 |44. 2 |46. 0 |60. 0 | | |Strongly agree |40 |38. 5 |40. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. | | | |Total |104 |100. 0 | | | Download | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Neutral |1 |1. 0 |1. 0 |1. 0 | | |Agree |49 |47. 1 |49. 0 |50. 0 | | |Strongly agree |50 |48. 1 |50. 0 |100. 0 | | |Total |100 |96. 2 |100. | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Statistics | |Prepaid Charges|Postpaid Cha rges|Charges of |B. p worth the |Availability | | | | |broadband providers|charges | | |N |Valid |100 |100 |100 |100 | |Median |4. 00 |4. 00 |2. 00 |2. 00 |5. 0 | |Mode |5 |5 |2 |2 |5 | Prepaid Charges | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Disagree |8 |7. 7 |8. 0 |8. 0 | | |Neutral |20 |19. 2 |20. 0 |28. 0 | | |Agree |29 |27. 9 |29. 0 |57. 0 | | |Strongly agree |43 |41. 3 |43. |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Postpaid Charges | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Disagree |9 |8. 7 |9. 0 |9. 0 | | |Neutral |22 |21. |22. 0 |31. 0 | | |Agree |33 |31. 7 |33. 0 |64. 0 | | |Strongly agree |36 |34. 6 |36. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Charges of broadband providers |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |24 |23. 1 |24. 0 |24. 0 | | |Disagree |42 |40. 4 |42. 0 |66. 0 | | |Neutral |21 |20. 2 |21. 0 |87. 0 | | |Agree |6 |5. 8 |6. 0 |93. 0 | | |Strongly agree |7 |6. 7 |7. 0 |100. 0 | | |Total |100 |96. 2 |100. | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | BP worth the charges | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |26 |25. 0 |26. 0 |26. 0 | | |Disagree |48 |46. 2 |48. 0 |74. 0 | | |Neutral |16 |15. |16. 0 |90. 0 | | |Agree |5 |4. 8 |5. 0 |95. 0 | | |Strongly agree |5 |4. 8 |5. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Availability |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Disagree |1 |1. 0 |1. 0 |1. 0 | | |Neutral |4 |3. 8 |4. 0 |5. 0 | | |Agree |41 |39. 4 |41. 0 |46. 0 | | |Strongly agree |54 |51. 9 |54. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. | | | |Total |104 |100. 0 | | | Statistics | |Availability |Bill payment |Customer care | |N |Valid |100 |100 |100 | | |Missing |4 |4 |4 | |Mean |4. 48 |4. 21 |3. 70 | |Median |5. 00 |4. 00 |4. 0 | |Mode |5 |4 |3 | Bill payment | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |1 |1. 0 |1. 0 |1. 0 | | |Disagree |5 |4. 8 |5. 0 |6. 0 | | |Neutral |8 |7. 7 |8. 0 |14. 0 | | |Agree |44 |42. 3 |44. 0 |58. | | |Strongly agree |42 |40. 4 |42. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Customer care | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Disagree |11 |10. 6 |11. 0 |11. | | |Neutral |37 |35. 6 |37. 0 |48. 0 | | |Agree |23 |22. 1 |23. 0 |71. 0 | | |Strongly agree |29 |27. 9 |29. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Statistics |word of mouth |Media Exposure |Free usage |Weather Hazard | |Valid |Agree |42 |40. 4 |42. 0 |42. 0 | | |Strongly agree |58 |55. 8 |58. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Media Exposure |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |1 |1. 0 |1. 0 |1. 0 | | |Disagree |8 |7. 7 |8. 0 |9. 0 | | |Neutral |12 |11. 5 |12. 0 |21. 0 | | |Agree |34 |32. 7 |34. 0 |55. 0 | | |Strongly agree |45 |43. 3 |45. 0 |100. 0 | | |Total |100 |96. 2 |100. | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Free usage | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |1 |1. 0 |1. 0 |1. 0 | | |Disagree |5 |4. 8 |5. 0 |6. 0 | | |Neutral |7 |6. |7. 0 |13. 0 | | |Agree |35 |33. 7 |35. 0 |48. 0 | | |Strongly agree |52 |50. 0 |52. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Weather Hazard |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |40 |38. 5 |40. 0 |40. 0 | | |Disagree |48 |46. 2 |48. 0 |88. 0 | | |Neutral |10 |9. 6 |10. 0 |98. 0 | | |Agree |1 |1. 0 |1. 0 |99. 0 | | |Strongly agree |1 |1. 0 |1. 0 |100. 0 | | |Total |100 |96. 2 |100. | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Surprises by BP | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |48 |46. 2 |48. 0 |48. 0 | | |Disagree |52 |50. 0 |52. 0 |100. 0 | | |Total |100 |96. 2 |100. | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Action taken by BP | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid |Strongly disagree |37 |35. 6 |37. 0 |37. 0 | | |Disagree |49 |47. 1 |49. 0 |86. 0 | | |Neutral |9 |8. |9. 0 |95. 0 | | |Agree |4 |3. 8 |4. 0 |99. 0 | | |Strongly agree |1 |1. 0 |1. 0 |100. 0 | | |Total |100 |96. 2 |100. 0 | | |Missing |System |4 |3. 8 | | | |Total |104 |100. 0 | | | Reliability Statistics Cronbach's Alpha |N of Items | | |-. 038 |6 | | a. The value is negative due t