Marketing Essay Example | Topics and Well Written Essays - 1500 words

Showcasing - Essay Example Advertisers need to give close consideration to various parts of showcasing both in genuine and advanced promoting methods; in this way their key obligation is to build up an incorporated linkage between the mental pictures of item depicted through different advertising strategies. In outline, client ought to be given a sensible perspective on the item through advertising, with the goal that he doesn't feel double-crossed while using the item just because, along these lines invalidating the chance of overpromising. 2.0 Literature Review However, this idea is not well characterized by the current writing of showcasing (Cornelisson, 2003), so increasingly exact investigation is justified for concerning this significant point. IMC is accounted for to positively affect the brand picture of the item (Reid, Luxton, and Movondo, 2005), through this method items can be promoted worldwide in negligible money related ramifications. Another examination is of the view that promoting consolidates , chronicled proof, present turn of events and future ramifications of an item upon customer’s personal satisfaction. Be that as it may, customary ad techniques couldn't convey these parts of the item (Finne and Gronroos, 2009). Thusly, the special exercises concentrated on the current improvement of the item, along these lines client couldn't relate the past, present and future with the item, this made the effect of advertising drop before. Nonetheless, the accessibility of electronic media, for example, web spilling video innovation, gives a ground to advertisers to coordinate the multiple times of an item before clients and possibilities. IMC is likewise accepted to be exceptionally adaptable in nature and could be utilized to showcase wide scope of items and administrations. (Karma and Moffatt, 2009). Henceforth this technique for promoting depends on the idea of featuring abstractive characteristics of the item, for example, great looks if there should be an occurrence o f dress and straightforward entry for a site. The wonder under examination is likewise intended to fabricate client linkages on close to home level, since promotions seem unstable and proceeding onward web and social destinations (Smith, 2010). Hence help in building a client base for an item. And yet the item which is promoted through IMC, must be accessible in the market, with the goal that client could be encouraged while settling on buy choice. Publicists are constrained to utilize different showcasing channels to provide food for different kinds of clients; anyway the wholeness of message’s weightiness is a critical test for business experts (Zavrsnik and Jerman). IMC is incomprehensibly acknowledged in the publicizing of inns and different administrations (Comm, Saura, and Rijeci, 2009) . This paper turns its concentration towards investigating the well known instances of executing IMC in a certifiable setting by The See-board Energy and Ice inn AB. These associations h ave a place with altogether different organizations, however the appropriateness of IMC could be featured by the examination of these two crusades. Above all else, this

Mods and Rockers Essay Example

Mods and Rockers Paper What Is A Moral Panic? What Does This Tell Us About Crime And Criminality? Bolster Your Discussion With At Least Four Identified Examples Of Moral Panics Experienced In The Past. This article will start by inspecting the roots of the term sentimental hysteria and will talk about meanings of the expression. Following from this, instances of sentimental hysterias will be thought of, to help explanation of this subject. Having recognized frequencies of the wonder, four will be talked about in further detail. These will be the frenzies that encompassed Mods and Rockers, medicate use, video nasties and pedophilia. The ideas inside these events will give highlights, for example, how they happen, who marks them in that capacity and the manner by which a conviction based frenzy gains in force inside society. During this paper, a talk will address interfaces between conviction based frenzy and influences on wrongdoing and guiltiness. It might be expressed that it is practically difficult to peruse writing on the topic, without immediately going over references to the writer Stanley Cohen and his book written in 1972, named Folk Devils And Moral Panics. Cohen, a humanist, begat the adage conviction based frenzy inside this tome, to portray the wonder that he saw of over performance by the media and government officials of degenerate conduct, causing an open response which was messed up with regards to the lead of the freaks. It might be recommended that the idea has become a helpful expansion to the jargon of human science and utilized by sociologists and criminologists to portray occurrences of comparative conduct. Cohen talks about: Societies give off an impression of being subject once in a while, to times of conviction based frenzy. We will compose a custom exposition test on Mods and Rockers explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Mods and Rockers explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Mods and Rockers explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer A condition, scene, individual or gathering of people rises to get characterized as a danger to cultural qualities and interests; its inclination is introduced in a stylised and cliché design by the broad communications now and again the object of the frenzy is very novel and different occasions it is something which has been in presence sufficiently long, however out of nowhere shows up in the spotlight. (Cohen, 1972. p. 9). The Penguin Dictionary Of Sociology characterizes the term Moral Panic in another illustrative way, which it could be contended, gives a superior comprehension of the term, for those without foundation information on the experience: Scenes of across the board tension and dread activated by obviously inconsequential occasions. Sentimental hysterias have a long and shifted history from allegations of black magic in the sixteenth century to fears about medication clients or muggers in contemporary society. They ordinarily include the recognizable proof of a people demon who is considered to be answerable for whatever good or social harm has happened In contemporary social orders, the broad communications may assume an exceptionally enormous job in sentimental hysterias, spreading talk and adding to a winding of uneasiness and dread. (Abercrombie, Hill and Turner. 2000. p. 231. ). In spite of the fact that this definition apparently gives a further comprehension of the term, it could be comprehended that the source is solidly dug in inside Cohens discoveries. Since Cohens study, it might be concurred that a large number of people villains and conviction based frenzies have been recognized. It could be contended that significant concern has been mounted viewing issues, for example, drugs, football hooliganism, refuge searchers, AIDS and homosexuality, pedophiles, erotic entertainment, young pregnancy, video nasties and adolescents, to give some examples. Cohens persuasive examination initiated fundamentally with two youth gatherings of the 1960s, the Mods and Rockers. The Mods were slick, chic and cool. The Rocker was mean, ill humored and manly (Teenage Kicks. n. d. ). Consumes makes reference to in her examination that on Easter bank occasion, 1964 in Clacton, Essex, the gatherings conflicted. The contention made various sea shore hovels be harmed, windows broken and fights to break out bringing about ninety-seven captures. During the next week, national papers caught eye of perusers with title texts, for example, Day Of Terror By Scooter Groups and Wild Ones Invade Seaside 97 Arrests. Expressions, for example, blow out, revolt attack and shouting horde were incorporated. Therefore, sensationalized by the press with distortion of realities and numbers, came an assumption by society that the occasion was a more rough occurrence than the realities bolstered (Burns, 2000). Consumes states that Cohen condemned the media for the intensification of the circumstance, which made Mods and Rockers be viewed as a danger to peace. He named this hypothesis control culture, an occurrence whereby the media deliberately sensationalize an occasion and afterward call for discipline of the culprits, making people fallen angels among society (Burns, 2000. ). Richard Ives (n. d. ) contends that on following bank occasions, open frenzy came to be messed up with regards to the size of the issue. Youngsters were gotten some distance from the sea shores; adolescents were accounted for to the police and corrective estimates, for example, fines were instituted, which were unbalanced to offenses submitted. These responses caused more captures, progressively strain between the gatherings and further occurrences all through the nation (Ives, n. d. ). It might be expressed that this sentimental hysteria along these lines had an immediate effect upon wrongdoing and guiltiness, causing an unavoidable outcome. Ives makes reference to that in the end, the sentimental hysteria over Mods and Rockers withered away. What halted it? From the perspective of the general population and broad communications, it was to a great extent a melting away of intrigue. Mods and Rockers as society villains were supplanted by other new and newsworthy marvel. (Ives, n. d. ). Before looking all the more carefully at three further rates of conviction based frenzies, it could be viewed as critical to take a gander at the manner by which sentimental hysterias can be separated into five components, which characterize it: concern, antagonistic vibe, agreement, disproportionality and unpredictability (Goode and Ben-Yehuda 1994, p. 33-40).

Are Degrees Being Devalued

Are Degrees Being Devalued The OE Blog Figures released by the Higher Education Statistics Agency (HESA) this week reveal a steep increase in the numbers of degrees being awarded at upper second and first class level, with nearly 10,000 more firsts awarded last year than in the academic year 2009-10. An enormous one in six of all graduates last summer achieved a first class degree, prompting concerns of saturation in an already overwhelmed job market. The statistics show that 64% of all first degrees awarded last year were at upper second or first class level, with 66% of female students achieving this grade. But with around 2,500,000 students currently enrolled in UK universities, there are fears that such high numbers of graduates leaving university with top class degrees will lead to a devaluation of the qualification within the employment market, making it even harder for recent university leavers to find jobs. Since the advent of the economic crisis, horror stories have abounded about arbitrary methods used by head-hunters and prospective employers to narrow down the thousands of applicants applying for a single job. Whilst university education and degree grades count for something, urban myths have swiftly arisen about piles of applications simply being shredded, or anyone with a surname in the second half of the alphabet just not being considered at all! This problem is only likely to be exacerbated by the over-use of the top available degree grade, preventing employers from being able to use it as a distinction of exceptional quality. Popular media images of the past year have shown graduates of top UK universities standing in town centres wearing sandwich boards offering to work at any price, whilst the rise and rise of unpaid interns has been clearly documented. So is it a mistake to continue to pump out more and more graduates with first class degrees into the job marketplace? In a world where employers face mountains of application forms for a single job, reserving the distinction of a first class degree for a very few, top students would surely help to single out those with the most outstanding academic achievement and work ethic, making a fairer division possible in the application process. To flood the jobs market with a wave of tens of thousands of first class degree holders every year risks creating a whole new tier system, in which those with an upper second class degree might not be considered for any jobs at all! In addition there remains the problem of differentiating between the value ascribed to different classes of degree as awarded by different universities and courses. Whilst it is true that a first class degree is a great achievement, should somebody with an upper second class degree from a top university like Oxford or Cambridge be considered less skilled than a candidate with a first class degree from a less prestigious institution? If one in six graduates are achieving a first, it is extremely likely that it will be these hard working and high achieving graduates of top universities who will lose out on opportunities to less academic peers from poorer universities whose examining bodies have awarded huge numbers of first class degrees. The job market and the education system are both in a mess. But as with the ever increasing grades and ever decreasing prestige of the A-level system, simply awarding higher and higher marks is not the way to fix it.

Analysis Of The Book The Richest Man On Babylon By...

Morals and principles in business is what has kept the world going for centuries and what continues to fuel progress today. These ethics have not changed much since the book, â€Å"The Richest Man in Babylon,† was written by George S. Clason originally in 1926. In this book, Clason discusses a unique set of financial strategies and standards, such as the â€Å"The Seven Cures,† that relate with the class, Agricultural Financial Management, and life in general. With this book being written in the 1920s, it was a great time for the people living during that era, until 1924 when agriculture started witnessing the factors of the Great Depression. Although the book is set in Babylonian time, Clason created the parables in a storytelling format that makes†¦show more content†¦Although a budget is one part of this process, we must learn to save money first. Specifically, in this book it says to set aside one-tenth of what we earn and save it (ch.5). Setting aside one- tenth of what we earn allows us to make more suitable decisions on what we do with the other nine-tenths to live our daily lives. After a certain point, the one-tenth that we save every time we earn grows more and more to be able to buy the things we want or even really need. Saving a tenth of what is earned and budgeting the rest is only two of the seven cures that Arkad relays to the group of students. For the tenth that is saved, his third cure is to simply invest it. Compound interest is wonderful when it comes to saving money versus when borrowing money because both the principal and interest accumulated earn interest. By investing the saved money, it then becomes much larger and even greater income (ch.8). Although this may sound great, the fourth cure tells us that we must learn to secure small amounts before investing in substantial amounts. In class, we have learned that where there is risk, there is gain or loss. Whether we decide to loan the money or finance it, we must a ssure that we are loaning it to a reputable source or understand the dangers that lie in investing it (ch.8). Taking on another perspective, the fifth cure is to, â€Å"Own thy own home.† Mortgages were set so that

Book Review on Start-Up Nation

The authors of the book seek to identify the reasons that can be attributed to Israel’s economic success despite the nation’s small size both geographically and by population. Israel as a nation is faced by the some of the most formidable challenges in its pursuit of economic development. The country exists in a neighborhood of hostility, and many of its Arabic neighbors do not have any economic ties with the country. This economic isolation has meant that the country does not enjoy the economic benefits of regional integration. However, despite this challenge, the country has experienced tremendous economic growth and enjoys a vibrant economy characterized by many start up ventures. The authors have advanced several reasons for this economic success (Senor Singer 2009). The authors have identified the persistence that is ingrained in the Israeli culture as one of the reasons for the nation’s success. The culture of not giving up on any venture despite the challenges that are encountered has been identified by the authors as one of the reasons that Israel has been enjoying success in the global market. The persistence that is promoted by the Israeli culture is therefore perceived as a business asset which when used appropriately and effectively can lead to success in the global market (Senor Singer 2009). It is mandatory that every Israeli citizen undergoes military training and practice for a particular period of time. This practice enables individuals to develop responsibility, initiative, networking abilities and personal discipline (Senor Singer 2009). These are important attributes that are essential for success of any marketer, and this partly explains the country’s effectiveness in marketing itself and its products in the global arena. The country educational system has been cited by the authors as one of the reasons for the country’s economic success. This strong educational system, combined with the governments encouragement and funding for research and development has played a key role in ensuring that the country continues to develop new and innovative products which are competitive in the global market (Senor Singer 2009). Tolerance for failure is another of the reasons for Israel’s economic success. Emphasis is given of the creativeness and innovativeness of a business project rather than emphasizing on the end product of the process. This has led to the development of highly innovative and creative companies in the country which have actively contributed to the development of new products which are competitive in the global market. The authors have proposed that other nations adopt these strategies that have been used by Israel to increase their competitiveness in the international market. Countries are advised to develop the most appropriate education system to develop creativity and innovativeness, and promote venture businesses in their countries (Senor Singer 2009). Tolerance for business failure during start ups should not be looked down upon as this is the most critical stage in the development of any business. Some of the propositions to follow Israel’s example are not practical in other countries. Mandatory military service is practically not possible in countries which have very high populations and its beneficial effects on business may thus not be achieved. Different nations also have different educational systems that are tailored to meet the countries’ specific needs. Simply emulating Israel’s educational system will not make a country more competitive internationally. Implications for global marketing The Israeli success stories have considerable implications to global marketing. The discipline, responsibility and networking that nationals of the country learn from their mandatory military success are an important asset in the global market. It enables companies from the country to develop responsible and well informed strategies to develop innovative products that are highly competitive in the global market. It also enables easy formation of international marketing networks which are essential for successful international marketing (Travis 2007). The development of creative and innovative products that can compete effectively in the global market is important towards ensuring a country’s or a company’s continued success in the international market. The Israeli example given in the book clearly illustrates the important role that education, research and development plays towards the achievement of global marketing success. Research and development is critical in market identification, development of appropriate and competitive products, development of the most effective marketing strategy and the successful management of companies marketing internationally (Mohan 2005). The Israeli case discussed in the book further offers an insight on the importance of the appreciation of cultural diversity in global marketing success. The authors of the book have noted that the Israeli population is composed of immigrants from countries with different economic and cultural practices. This has enabled the companies in the country that market internationally to have an appreciation of the different cultures and social situations of the markets they operate in. this enables the development of the most appropriate marketing strategy for each foreign market. Ability to fit into the social and cultural settings of different markets is considered one of the major factors that companies should consider on entry to foreign markets, and Israel’s case appropriately makes a good example. Development of strong companies able to weather the highly competitive environment of international marketing is essential to ensure success in the global market. Responsibility and innovation that permeates in the Israeli companies as a result of virtues gained from mandatory military practice has resulted in the development of stable companies with sound management. This has enabled development of products that are able to compete in the global market. The sound management enjoyed by those companies at home contributes to their success in the international markets (Mohan 2005). Government support for companies which trade in the international market also plays a key role in ensuring the success of companies in the global market. As illustrated by the Israeli case in the book, government support to companies trading both domestically and internationally plays a key role in ensuring that the companies’ products are able to compete competitively in the global market. It is important that governments support the global marketing initiatives of firms within their borders, and the Israeli scenario presented in the book is a perfect example (Daniels, Radebaugh Sullivan 2007). Strategic alliances are important to the success of global marketing initiatives and strategies of any company. The networking culture developed by both individuals and companies from Israel contributes to the formation of global marketing strategic alliances with trading partners from different parts of the world. This works effectively towards ensuring the success of such companies global marketing activities and increased competitive edge over business rivals in the international markets (Mohan 2005). Government support, continued innovativeness of companies, sound management practices and formation of strategic alliances with companies in other markets are the methods employed by Israel that enable its excellent performance in the international market. These practices show a connection between the Israeli business practices and the accepted practices in international market which contribute to success in the global market. References Daniels, J., Radebaugh, L. Sullivan, D. (2007). International Business: Environment and operations. (11th ed.). New York, NY: Prentice Hall. Mohan, J. R. (2005). International Marketing. New York, NY: Oxford University Press. Senor, D. Singer, P. (2009). Start-up Nation: The Story of Israels Economic Miracle. Washington, DC: Twelve. Travis, T. (2007). Doing Business Anywhere: The Essential Guide to Going Global. Hoboken, NJ: John Wiley Sons.

Negligence Paper Free Essays

Negligence Paper Ann Fairvalley University of Phoenix HCS/ 478 Negligence Paper Imagine waking up in the recovery room from being sedated for a procedure in which one of your limbs has been amputated. While in recovery you are in and out of consciousness. Finally after being in recovery for 2 hours you are taken to a step down unit to recover and receive teaching and therapy. We will write a custom essay sample on Negligence Paper or any similar topic only for you Order Now After getting settled into bed you gets the guts to throw back you sheets and take a look where there was once a left leg. To your horror your left leg is there and your right leg is not! â€Å"The Joint Commission considers wrong site surgery to be a sentinel events which is defined as â€Å"an unexpected occurrence involving death or serious physical or psychological injury, or the risk thereof. Serious injury specifically includes loss of limb or function† (Dillon. 2008. ). † This was an all too familiar of a situation for one Mr. Joseph Benson a 62-year-old diabetic with circulation problems that required a leg amputation. In this paper I plan to explore the legal implications in regards to the differences between negligence, gross negligence and malpractice. I will also explore some rational as to why union problems and/or nursing shortages could have been the cause of this disaster. Lastly I will describe the importance of documentation in regards to potential negligence as if I was the nurse involved with Mr. Benson’s care. I will briefly describe my ethical principles, which would guide this practice and how I would document the case to satisfy ethical and legal requirements. Negligence as defined by Black’s Law Dictionary (1979) and the Joint Commission on Accreditation of Healthcare Organizations (JCAHO, 2002) is the â€Å"failure to use such care as a reasonably prudent and careful person would use under similar circumstances. † It is the predominant theory of liability in medical malpractice litigation (King, 1986) (Weld. Garmon. Bibb. 2009. ). † During my experience as a surgical nurse working in Obstetrics we used checklists and timeouts to make sure that we followed hospital protocols during our procedures. The checklists were in place to make sure procedures and paperwork was completed in an orderly and prudent manner. We could not continue onto the next step in the checklists until it was crosschecked by another licensed nurse or physician. This was put in place to ensure the patient’s well being and safety was addressed at each step in the checklist. Each one of the JACHO accredited hospitals has a similar checklist in place to ensure the patient’s wellbeing and safety. By having timeouts and checklists this could possibly prevent negligence. Gross negligence means, â€Å"reckless indifference to or a deliberate disregard of the whole body of stockholders† or actions which are â€Å"without the bounds of Reason (Sharfman. 2006. ). † One example of gross negligence would be giving a patient a higher dose of a narcotic instead of wasting the unused portion in order to keep the patient quiet and sleeping during a hectic shift. This nurse would have made a con scious decision to heavily sedate her patient against doctor’s orders, which would constitute gross negligence on the part of this nurse in this situation. In the case of Mr. Benson I think the physician could have been found guilty of gross negligence. If the doctor in this case would have followed timeouts and checklists the wrong procedure could have been avoided. â€Å"Barron’s Law Dictionary (1991) defines malpractice as a professional’s improper or immoral conduct in the performance of duties, either intentionally, through carelessness, or through ignorance (Weld. Garmon. Bibb. 2009. ). † The physician in this case could also be found guilty of malpractice. His neglect of professional duty comes in question as to the welfare of Mr. Benson. Did the physician show a lapse of judgment in his conduct during the time prior to the actual surgery by not following the procedures and protocols? It was not documented in the article as to the physician’s demeanor or conduct during the actual procedure. I do not have a written account of the scrub nurses or other Operating Room staff testimony as to what actually happened in this Operating Room. It would be speculation on my part to assume the worst of the physician without having all the details before me. I choose to agree with the patient. Mr. Benson was orrified at the outcome of his procedure. I would not matter to me whether the Neighborhood Hospital had nursing shortages or problems with the unions all I would be concerned with is how could this happen and what is the hospital going to do about this mishap. I would contact an attorney who specializes in Malpractice litigation and see what my options were as far as litigation against the hospital and also the physician. I would research about sentinel events and JACHO regulations which could further my case against the hospital and physicians who were involved. It is very important to document each and every step and to narrate in written form what happens while the patients are under your care. In the day-to-day world of nursing we have a saying â€Å"If it wasn’t documented it never happened. † I have never forgotten these words. It made a resounding impression on my professional nursing practice. Good, bad or ugly I document what actually happens during my shift and my care of my patients. At times, this includes having to document physicians demeanors, actions or lack of. I have had to document that I made several attempts to reach a physician by phone and left messages on his answering service and voicemails in which he did not return phone calls in a timely manner. It can be very frustrating as a professional nurse when this situation occurs as you are put in a place in which you are against a rock and a hard place. Nonetheless, you have to document to protect yourself and your patients. In conclusion I have defined negligence, gross negligence and malpractice. I have given personal stories of how these terms applied to what I have seen in my professional nursing career. I agreed with Mr. Benson and his position and did not agree with the rationale of the Neighborhood Hospital for the injustice, which happened to Mr. Benson. Lastly I described the importance of documentation in the role of a nursing professional. I would hope that the next time I need a surgery or a minor procedure that I can trust my hospital and the staff to perform as they should, this would include following hospital procedure and protocols as well as follow there professional standards correctly. References Dillon, K. (2008). Time out: an analysis. AORN Journal, 88(3), 437. Retrieved from EBSCOhost. Sharfman, B. S. (2006). Being Informed Does Matter: Fine Tuning Gross Negligence Twenty Plus Years After Van Gorkom. Business Lawyer, 62(1), 135-160. Retrieved from EBSCOhost. Weld, K. , Garmon Bibb, S. (2009). Concept analysis: malpractice and modern-day nursing practice. Nursing Forum, 44(1), 2-10. Retrieved from EBSCOhost. How to cite Negligence Paper, Essay examples

A Case Study Solution and Lecture notes Of 250 Gram Bega Tasty Cheese

Question: Describe about the SWOT, Pestle and Porterss five forces analysis of 250 gram bega tasty cheese? Answer: SWOT of Bega Cheese Strengths: The product is number one cheese brand in Australia. Moreover, it engages large customer circle. Further, the production of bega cheese is cost effective and it is easily available in the market. Weakness: The Company is not able to generate high production of bega cheese due to unstable climate of the region. Moreover, company takes huge time in processing the 250 gram cheese in the market. For instance, there was 8% drop in milk intake because of that revenue from bega cheese has dropped to 4% (ABC Rural, 2014). Opportunities: As the bega cheese contains only 2 grams of fat for each slice which is an opportunity for the company to reach out to youth or people that are health conscious. Moreover, market of bega cheese can be expanded in the foreign soil. For example, people of Canada are more health conscious. Therefore, products can be made available to Canadas market. Threats: The Company has to face high cost of input for cheese production. Further there are other competitors that are affecting the sale of 250 gram bega cheese. For example, rivals like Devodale, Vitasoy, etc (Battle, 2014). Pestle of Bega Cheese Political: The corporate tax rate imposed by the government of Australia is 30% due to that company is not able to register better revenue from the sale of 250 gram of cheese. Moreover, if the government imposes new tax regarding the acquisition of milk from farmers or on milk solids then it can lower down the production of bega cheese (Countdown NZ Ltd, 2015). Economic: The inflation rate in Australia is 1.7% in 2014which decreased from 2.3%. Therefore, it is advantageous for the company to increase the sale of cheese. Moreover, the price of cheese can be fixed by company as per the purchasing power of customers. Social: The people in the society are more inclined towards enhancing health condition and thus they avoid fatty food. Therefore, 250 gram cheese contains 65% reduced fat that can help in increasing the sale and reaching out to large customers (Dairyaustralia.com.au, 2015). Technology: The most advanced technology is used such as food processing technology is employed for transforming raw material into finished product. On the other hand, cheese processing machinery, industrial mixer grinder, etc are being used for the production of bega cheese. Legal: The consumer laws are being followed so that best cheese product can be delivered to consumers which do not affect their health. Moreover, safety standard is also followed in every phase of cheese production till its delivery to market (ABC Rural, 2014). Environment: In order to bring sustainability in the environment, the company uses organic packaging for 250 gram bega cheese so that it can be easily dumped or reused. Therefore, it helps in enhancing the environment. Porterss five forces analysis for 250 gram bega tasty cheese Threat of new entrants: The entry of new cheese product brand can affect the market of bega cheese. The new entrants such as Liddells and Coon are slowly gaining the market share which can disturb the earning of bega cheese and its market. Bargaining power of suppliers: The suppliers can have the bargaining power as the suppliers of milk solids is less in number and in order to run the business and produce bega cheese the company will be requiring milk solids or milk. It has been found from NSW Country Hour report that bega cheese $7.22 per kilogram for milk solids to suppliers of New South Wales. Bargaining power of customers: The population of Australia is 23.13 million and per capita consumption of cheese product is 13.4. Moreover, the quality cheese making industry is less in the region because of that customer has less power to force company to decrease the price of bega cheese (Countdown NZ Ltd, 2015). Threat of substitute product: The major threat that can be related to bega cheese can be milk, butter/blends or yoghurt. As the per capita consumption of milk is consumed higher in comparison to other milk products and further, yogurt is third and butter consumption is fourth. Therefore, if bega cheese does not continue with its quality and consideration to fat then the product may lose its market share and customer base. Degree of Competitive Rivalry: The major rivals in context to bega cheese are Devodale, Vitasoy and Lemnos that can affect the sales and revenue of 250 gram of bega cheese. The price of other rival product is close to the price of bega cheese that $3.20 for 250 gram. Therefore, the company has to invest to promote the bega cheese and upgrade it at regular interval so that it can maintain its market and gain competitive edge over other competitors (Dairyaustralia.com.au, 2015). References ABC Rural, (2014). Bega Cheese confident for dairy industry. [online] Available at: https://www.abc.net.au/news/2014-07-03/bega-milk-prices-dairy/5569064 [Accessed 4 Feb. 2015]. battle, '. (2014). 'Dairy wars' not over as Bega Cheese positions for battle. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/business/dairy-wars-not-over-as-bega-cheese-positions-for-battle-20140219-32zk5.html [Accessed 4 Feb. 2015]. Countdown NZ Ltd, (2015). Buy bega cheese slices superslim 250g online at countdown.co.nz. [online] Available at: https://shop.countdown.co.nz/Shop/ProductDetails?Stockcode=12958name=bega-cheese-slices-superslim [Accessed 4 Feb. 2015]. Dairyaustralia.com.au, (2015). Australian Dairy Consumption Summary - Dairy Australia. [online] Available at: https://www.dairyaustralia.com.au/Markets-and-statistics/Production-and-sales/Consumption-Summary.aspx [Accessed 4 Feb. 2015].